Given October 12, 2011 for Women Entrepreneurs group.

1. Social Media 101 The Big 3 (or is it 4? Or maybe 5? Or 6? or....)

2. “ANY media connected to the internet that enables interaction between two or more people.” Also referred to as: Web 2.0 Digital media New Media Social Networking What is social media

4. Having conversations and exchanging information

5. Connecting consumers with brands/Two-way

6. A way for brands to strengthen communities

8. A strategy

9. Broadcasting/One-way

12. Social Media Marketing Landscape and Worldwide Users Twitter 300 million (Feb2011) You tube 490 million every month FACEBOOK 600 million[5][6] (active in Jan 2011) MySpace 34 million (March 2011) LinkedIn 100 million (March 2011)

14. We expect instant, transparent and authentic information

15. We want to be part of the conversation; we don’t want to be marketed at

16. We feel overwhelmed by information because we don’t always know how to filter information

17. Word of mouth and trusted sources are more important than everhttp://www.peoplecanfly.com/blog/2011/01/never-trust-strangers/

18. Advantages? Drives traffic to your website Good for SEO Establishes you as an expert Nurtures relationships with customers

19. How Can Social Media Help A Business? Social media can help your brand. Social media can bring in more leads. You can get valuable customer feedback You can inform customers of company news You can interact with customers

20. So where do I start? What do I start with?

21. Facebook What is it? Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. Why use it? Create a customizable presence for your business and connect with your customers on a more personal level How to use it? Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections

22. Existing user can Login Here New user can Signup Here

23. Here you can search your friends Here you can update your status Account setting You can edit your profile Facebook Advertisement Your Current updated Status Online Chat frds Your Friends

24. Getting People To LikeYour Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it Provide valuable content Encourage interaction

25. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook Canvass opinion – create polls Encourage your community to share

26. Facebook Evolution

28. Don’t link your twitter stream into Facebook

29. Be honest!

31. All About Twitter Setting up your account www.twitter.com

32. New user can signup here Existing user can Login here

33. Here you can search your friends You can share your status with link Your Followers You can find your frds via Gmail etc Recent updates

35. Concept of “Followers”

36. Who sees what?

37. @name

38. # tags

39. Short URLs

40. Re-Tweets

41. DM (direct message) – only to followers

42. Auto DM / auto-follow

43. Etiquette

45. What To Tweet? Come up with a strategy and stick to it Always consider your target market Keep it relevant and on topic Ask for input

46. Getting People to Follow You Follow People Add buttons to your website Tweet interesting and relevant content Engage people in conversation and RT them Add social media links to all your printed material

47. Profile Tips Add a good profile pic Personalise your link Get recommendations Rename your websites Add applications

48. Making Connections

49. What else can you do? Participate in groups – start groups Questions and Answers Add your company profile Events

51. Username - branding

52. Key word dense description

53. Website

54. Keywords

55. Location

56. Education, Interests etc. etc. etc

58. Stay focused – short and sweet (you do have 10 minutes)

59. Make it useful

60. Inexpensive

61. Simple distribution

62. Focus on the first 10 seconds (capture)

64. Training videos

65. Help

66. Marketing

67. Events

68. Interviews with experts (pssst... you are an expert too)

69. Contests

70. Video Blog

71. Testimonials

74. Sometimes strategy is as much what not to do and what to do

77. Where do your audiences gather?

78. What content can you/should you promote via social media?

80. Check website analytics and discover what social media sites are directing traffic to your page

81. Where are these audiences talking about your brand already?

83. Find online channels where they “gather”

84. Identify the advocates and the influencers (they are different)

85. Listen to the top conversation topics being talked about – what matters to them

86. Analyze your brand data

88. Determine how you will connect with your audiences

89. Define your goals for social media & what/how you want to influence

90. Develop a plan based on what makes sense for the brand, your interaction tolerance and how other channels will be integrated

92. Bit.ly

94. Tweet Deck

95. Sprout Social

97. Technorati

99. socialmediaexaminer.com

100. ragan.com

102. Not all online strategies will be effective for all business types.

104. If you don’t have a cohesive social media strategy, your presence on social platforms will not meet expectations.

105. Developing a strategy takes intelligence and planning to develop your company’s target audience, messages and plan of action.