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1. Strategy Redefined through SWOT
Hammad Siddiqui
http://hammadsiddiquiblog.com
Twitter http://twitter.com/hammads

2. What is your biggest fear?
Loosing business to my competitor because of changing
business dynamics

3. What SWOT Does for you:
A decision making tool that analyses your
position in marketplace in comparison with your
competitors.

4. It Takes Account of

5. It helps you Redefine Your
Competitive Advantage

6. Strengths
What advantages does the company have?
What makes company standout from its competitors?
What positive aspects does the company enjoy in the current
environment ?

7. Weaknesses
Which areas are causing concerns?
Which issues can be avoided?
Company’s reputation among its customers.

8. Opportunities
How can the company be more innovative ?
Which are the new markets or consumers that can be tapped ?
Which area has the company not ventured into ?
What are the upcoming trends that are catching up in the market?

9. Threats
Are there any new competitors emerging in the industry ?
What are the issues that threatens the company’s position ?
Is there any significant change(s) in the industry of operation ?

11. Be Strategically Focused
Four Steps to remain strategically focused while
conducting SWOT Analysis
Strategic
SWOT
Analysis
Strategic
Choice
Strategic
Implementation
Strategic
Control

12. Breakout Session
Strengths Weaknesses
Opportunities Threats