Rene van Hoften
6
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Personal Information
Organización/Lugar de trabajo
Nijmegen Area, Netherlands Netherlands
Ocupación
Senior lecturer
Sector
Education
Acerca de
- Senior Lecturer in and Writer/developper of marketing, sales, marketingcommunication,
advertising, consumer psychology
- Founder and initiator of organisations for Cultural Entrepreneurship.
- Speaker in the field of Psychology of Advertising.
- At this moment active in writing the last chapters of my new book ( together with co-writer
Anton Klop) : Strategic and Operational Marketingmanagement for Higher Schools of Economics.
Owner of strategic advertising company CALLOSUM COMMUNICATION, specialised in Consumerpsychology and Neurobranding.
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