LINE : The Social Network success story

1. Helping companies to understand the future of digital Version 1.1 par Emmanuel Vivier & Vincent Ducrey | +33 6 11 62 37 94 | emmanuel.vivier@hubinstute.com www.hubinsGtute.com › Paris, Moscow & New-‐York ©HUB InsGtute. All rights reserved . LINE : le nouveau réseau social & mobile qui dépassera Facebook?

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3. Introduction

4. Free CallsFree Messages Group Chat Other Features share photos, videos, audio messages, and location Free & Convenient

5. Multi Platform & Devices (iOS, Android, Windows, etc.)

6. LINE is a mobile messenger that offers free calling, free chat, and so much more…

7. LINE = SOCIAL PLATFORM

8. 200million (2013.7.21) users 150 100 (2013.1.18) 5010 0 (2011.6)

9. 230,269,479USERS WORLDWIDE, AUGUST 21,2013

10. 460%GROWTH RATE

11. 100millionOnly 13 apps worldwide have achieved 100million downloads at Google Play Excluding Google related apps

12. 1,325 days1,096 days 50 40 30 20 10 0 million 250 500 750 1000 1250 1500 days World's Fastest Growing Service 399 days Time to reach 50 million

13. 63,0001Hour NEW USERS

14. Over 230 Million users around the world! Over 230 countries worldwide! No.1 in 52 regions!

15. Japan 47million

16. Thailand 18million

17. Taiwan 17million

18. Spain 15million

19. Indonesia 14million

20. Korea Mexico China India Malaysia

21. Messages 7billionDaily

22. Stickers 1billionDaily

23. Growth in number of messages sent 440%

24. Growth in number of calls made 912%

25. Why is LINE loved All over the world?

26. More Fun & Rich Communication More Localization

27. FUN Communication - Stickers

28. :( LINE Stickers = NEW WAY OF COMMUNICATION  - BEFORE

29. - NOW LINE Stickers = NEW WAY OF COMMUNICATION

30. LINE Sticker = New Common Language

31. LINE Rich Communication 1. Family Apps

32. (including Games) No. of LINE Family Apps 52

33. (including Games, July 2013) Total Downloads of LINE Family Apps 290,000,000DLS

34. LINE Camera Versatile but easy-to-use Camera with great editing features

35. LINE Camera 50,000,000DLS Family Apps LINE Card 13,000,000DLS LINE Brush 8,000,000DLS

36. Games 36 games

37. LINE POP LINE Bubble

38. LINE Rainbow Chaser

39. LINE Game 190,000,000DLS

40. LINE Rich Communication 2. Social

41. Home and Timeline

42. Timeline Monthly Unique User Global 73M 330% 75M 22M

43. Business Model

44. Four Type of Business Models In-app Purchase LINE Stickers In-app Purchase LINE Family & Game apps Official Account Sponsor Sticker Others Licensing & Merchandising 1 2 3 4 B2C B2B

45. 75 million € 2Q 2013 (Apr - Jun) Line s Total Revenue

46. LINE s Total Revenue € 75M 2.3M 3,257%

47. 76 ,13 SANRIO APPR.NO.S541752 Type1 In-app Purchases Through LINE- Stickers

48. 8 million € July 2013 Monthly Sticker Sales

49. Type2 In-app Purchases Through LINE Family & Game apps

50. 24 million € July 2013 Monthly Revenue

51. iOS June 2013 Top Publishers by Monthly Revenue Excluding Games

52. Google Play June 2013 Top Publishers by Monthly Revenue Excluding Games

53. Type3 Sponsored stickers B2B Marketing Solutions _ official accounts & sponsored stickers

54. K-POP STARS GLOBAL Type3 B2B Marketing Solutions _ celebrities global official accounts

55. Over 100 brands compaines Have joined LINE Marketing within a year!

56. LINE enables Through the LINE Above the line TV Newspapers etc Sales Promotions DMs Coupons etc Below the line

57. Global Strategy

58. 28Global Japan

59. LINE Localization Strategy More Benefits to Local Users Language Support Local Contents Partnership With Local Partners Local Office

60. Spain Case

61. LINE User Numbers in Spain 15 Million Users

62. Logo Presence in Coca Cola’s Spot TV

63. LINE Official Accounts Barcelona´s city council First public institution in Spain to use Line as an official communication channel Coca Cola Have become the biggest SNS in Spain 875K “subscribers”

64. LINE Official Accounts

65. LINE Official Accounts 12 Million Registered users in 3 days

66. LINE Local Stickers Nadal

67. LINE Local Stickers Kukuxumusu Clothes Designer Coca-Cola Local Design

68. LINE Local Stickers El Hormiguero Prime Time TV Show’s Characters Moderna de Pueblo Famous Urban Comic Designer 300%more Downloads

69. Italy Case

70. LINE _ Italy TVC_9/15 Emma Marrone Star of Amici, Sanremo Festival Emma Marrone Official Account and Stickers

71. LINE Italy Stickers MOON Italian Edition and MORE!

72. LINE France Coming Soon

73. New feature of Communication

74. Video Calls

75. LINE Music

76. Next Step

77. 300 million users within 2013!

78. 'LINE' as a Universal Language

79. Merci Beaucoup!

80. Téléchargez ce,e présenta1on http://www.hubinstitute.com/reports/

81. A propos du HUB INSTITUTE Un digital « think tank » accompagnant les grandes marques & agences h@p://www.hubinsFtute.com/ ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 2 Research Publica(ons,&,Etudes Events HUBFORUM,Paris,&,MoscowConsul0ng Conseil,stratégique Training +,30,forma(ons,D,HUBDAY « Accompagner l’innova1on digitale au sein des entreprises»

82. www.hubinsFtute.com › Paris, Moscow & New-‐York HUBInsFtute|www.hubinsFtute.com Helping brands to understand the future of digital & markeFng ©HUBIInsFtute. All rights reserved . Merci de votre a@enFon Nous contacter Vincent Ducrey CoFounder Contacts : Vincent.ducrey@hubinFtute.com h@p://www.hubinsFtute.com Emmanuel Vivier CoFounder Contacts : +33.6.11.62.37.94 emmanuel.vivier@hubinsFtute.com h@p://www.hubinsFtute.com