2. Google Analytics
Referrals Organic Direct PPC
Social Media
Google Analytics
Social Media Monitoring
Website
Web to List
Call Tracking
PPC Conv Tracking
Web to Lead
PPC Conv Tracking

3. Google Analytics
 We pull in daily information from Google Analytics
 Total visitors
 Visitors by source and medium
 Keywords
 Data is used on:
 Home
 Total visits by month
 Non-branded organic visits
 SEO
 Organic visits by month
 Traffic

4. Call Tracking
3 components to Call Tracking
 Tracking Phone Numbers
 Integration to show calls
 Phone Tracking Script

5. Web to Lead/List
 Show lead information in dashboard and monthly
reports
 Shows actual lead information with ability to categorize
source and status (active / inactive)
 Add leads to a email list or create a short form to allow
people to directly subscribe to a list

6. Social Media Monitoring
 Setup search query
 We check for mentions
of those keywords on social
media sites
 Placed on dashboard and
monthly report

7. PPC Conversion Tracking
 Conversion information on the PPC tab uses conversion
data from paid search feeds (Adwords and Adcenter)
 Separate from Google Analytics although in some cases you
can link Adwords and Analytics
 Conversion tracking should only be placed on goal pages
(unlike analytics which goes on all pages)