2. Keyword Research
 Goal: find keywords that
have adequate monthly
searches and are not overly
competitive
 Monthly searches = monthly
exact searches provided by
Google via Adwords
Keyword Tool (higher is
better)
 Competition = number of
pages on the web with that
exact phrase (lower is
better)

3. Keyword Ideas
 Four sources:
 Adwords Keyword Tool
 HubShout Webgrader
 Current rankings
 Competitor rankings
 Advertising campaigns
 Google Analytics
 Look for keywords and check rankings

4. Worksheet

5. Tips for Keywords
 Look for low hanging fruit – Page 2 rankings are
much easier to get to Page 1 than starting from
scratch
 When searching local keywords, use larger cities
to find popular constructs (e.g., [city name]
[service] or [service] [city name])
 Always check the relevance. Are the people
searching on the keyword looking for the
product? If not, don’t waste your time.