Treat guests to your eHome as you would treat guests to your physical home

2. Social networking with customers goes
through consecutive phases
Conclude
Connect
Attract

3. Blending the free phases will make
your efforts futile

5. I thought of a metaphor to ease the understanding of
the presentation
Can you
think of one
before
proceeding?
?

6. How about treating visitors as
guests to your eHome (website, blog
or whatever?

7. Treat guests of your
virtual home as you
would treat them
in your “physical”
home

9. Apply the same
concepts to your
virtual home guests

10. Physical Home Virtual Home
Warm Invitation Applicable Applicable
Warm Welcoming Applicable Applicable
Show them around Applicable Applicable
Plentiful Varieties Applicable Applicable
Comfortable Bed Applicable Comfortable stay
Frequent Nice Gestures Applicable Offer frequent gifts
The best presents are
those which come in
small packages
Fill their Time Applicable Applicable
Provide Homemade Physical articles Articles as posts and
Articles the like
Never Give the Guest you Applicable Highly applicable
Invited him to Benefit
from Him

11. http://www.inc.com/guides/2010/07/how-to-make-a-
social-media-marketing-strategy.html
Social media is ultimately about relationships. If
you approach social media with sales as your end
goal, your audience will notice and, most
likely, you will be ignored.

12. How to make guest feel at home?
It may seem like a challenge to make your
guests feel at home, but the key is a little
hospitality, a welcoming persona, and if
you want, a few extra touches here and
there to make your guests feel special.
Here are our tips for being the perfect
host for your overnight guests.
http://www.coylehospitality.com/news/exceed-spa-guest-expectations-to-gain-a-loyal-
customer-base/

13. Beware of Assumptions

14. What Social Consumers Want From Brands (And What They
Actually Get From Marketers) [INFOGRAPHIC]
Did you know that while more than three-quarters (76 percent) of
marketers feel that they know what their consumers want, only
about one-third (34 percent) have actually asked

15. Remember
All advertising actions need to
result in a positive conversation
with the customer. Else he/she
shall never show up again

16. Make sure the sentiments (not
only the short-term emotions)
are right by measurement
Again, Don’t Assume

17. When sentiments are negative, trust
is low and business with customers
become difficult

18. A famous example is showing a Dell
computer burning on the net.
Sentiments became very negative
Don’t make offers to angry
customers. Neutralize their
negativity first

19. A guest who leaves your home
in a negative sentiment is
unlikely to visit you again
before comforting him/her
Do the same to your
dissatisfied virtual
visitors

20. http://www.socialmediaexplorer.com/social-media-
monitoring/sentiment-analysis/
Sentiment analysis means better targeted
marketing, faster detection of opportunities
and threats, brand-reputation protection, and
the ultimate aim, profit.
Profit
realization
Increased Targeted
customer marketing
engagement
Brand boosting Uncovering of
and protection opportunities

21. Social Media Marketing: Mind Your Manners
It's true you will not find a list of dos and
don'ts when it comes to social media
marketing, but you must mind your manners
in order for your efforts in social marketing to
be successful. Social
media
marketing is about
interaction, interaction creates
relationships and those
relationships open up the
opportunity for you to share information…