From Garage Technology resource section www.garage.com Guy Kawasaki's Lecture Series

1. How to Drive Your
Competition Crazy
Guy Kawasaki
CEO, Garage Technology Ventures

2. How to Drive Your Competition Crazy
1 Know yourself

3. How to Drive Your Competition Crazy
2 Know your customer

4. How to Drive Your Competition Crazy
3 Know your enemy

5. How to Drive Your Competition Crazy
4 Focus on the customer

6. How to Drive Your Competition Crazy
5 Seize the day

7. How to Drive Your Competition Crazy
6 Create your own day

8. How to Drive Your Competition Crazy
7 Niche thyself

9. How to Drive Your Competition Crazy
Unique ability
X
to provide Stupid
Dotcom
Price
Value to customer

10. How to Drive Your Competition Crazy
8 Make good by doing
good

11. How to Drive Your Competition Crazy
9 Convert competition to
co-opetition

12. How to Drive Your Competition Crazy
10 Play with their minds