6. Going after the wrong kind
of leads.
If you don't know your
audience, then how can you
expect to draw them in, let
alone convert them?
7. Trying to be everything to
everyone.
You're not a giant corporation,
nor should you try to be.
There's something about small
shops that people genuinely
love. Strive to appeal to a
specific market.
8. Not tapping into your network
(or not creating one).
Your network can be used to
grow your client base. But in
order to get referrals, you need
to build relationships with your
network. Hugh Benjamin | Marketing Consultant
www.askhughbenjamin.com/
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