Target audience guidance

1. TARGET AUDIENCE
GUIDANCE

2. Age
What age group will your product be targeted at? Will it be
teenagers, young adults, middle aged or elderly people?
It may be a very wide audience or very specific
You must explain why you have decided upon the audience
you have chosen

3. Gender
• Will your product target a particular gender or will it target
both genders
• Why is your product suitable to the gender/s you have
specified?

4. Location
• How will your product be distributed?
• Will it a local audience, a British audience (national) or a
International audience (worldwide)
• Remember ideally you will want to eventually reach as
wide an audience as possible

5. Class
Class can be broken into the following areas:
Who will your target audience be regarding class?
Think about who would be most interested in your
product and why?

6. Ethnicity
Does your product target a particular ethnic group? If so
why or why not?