The Digital Insurer has done a high level commentary on Aviva's Digital Garage There is a video available at www.the-digital-insurer.com

1. InView
–
Aviva’s
Digital
Garage
1
Why
Telema*cs?
“Aviva
puts
digital
first
because
that’s
how
our
customers
want
to
deal
with
us.
The
new
digital
garage
will
create
the
products
and
services
they
want,
how
they
want
them
and
when
they
want
them.”
-­‐
Mark
Wilson,
Group
Chief
ExecuBve
Officer,
Aviva
plc

2. Aviva
Digital
Garage
Commentary
&
insights
The
Digital
garage
intends
to
drive
digital
innova*on
in
the
insurance
sector
It
will
help
develop
new
business
models,
products,
processes
and
channels
to
meet
consumers’
risk
management
needs
It
will
build
on
Aviva’s
strategy
for
“
Digital
First
using
My
Aviva
–
a
one
stop
shop
for
insurance
It
will
support
fin-­‐tech
start-­‐ups
with
exper*se,
resource,
and
facili*es
and
bring
global
digital
skills
and
resources
to
Singapore
market
Background
Aviva
is
the
UK’s
largest
insurer
with
leading
posi*ons
in
both
life
and
general
insurance.
Aviva
has
34+
million
customers
in
16
countries
and
is
now
embracing
digital
distribu*on
as
a
core;
In
Singapore,
they
are
a
composite
insurer
and
among
the
top
five
in
the
life
market
In
2015,
on
the
back
of
the
success
of
its
first
Digital
Garage
in
London
,
Aviva
set
up
its
first
Digital
Garage
in
Asia
in
Singapore
to
house
technical
specialists,
UI
designers
and
commercial
teams
interested
in
developing
new
insurance
models
and
distribu*on
channels.

3. The
Digital
Garage
Concept
Explore,
Develop,
Test
Ideas
Office-­‐less
OrganisaBonal
Structure
Focus
on
Design
Ø
The
aim
of
the
Digital
Garage
is
to
make
financial
products
and
services
more
tailored
and
accessible
for
customers.
Ø
The
digital
centre
will
have
a
star*ng
team
of
30
people,
supported
by
a
further
200
technology
specialists
based
in
Singapore
Ø The
garage
will
be
built
in
an
“office-­‐
less
organisa*onal
structure”
to
promote
new
ways
of
working
and
sharing
ideas.
Ø The
blending
of
different
skill
sets
and
external
exper*se
is
intended
to
break
down
the
silos
and
risk
aversion
that
can
tradi*onally
s*fle
innova*on
within
organisa*ons.
Ø Aviva
has
placed
a
specific
emphasis
on
design
within
the
new
garage,
hiring
external
designers
to
work
with
Aviva’s
internal
I.T
team.
Ø
Rela*onships
with
the
Singapore
Fin-­‐
Tech
community
and
start-­‐ups
will
further
Aviva’s
reach
into
Singapore’s
digital
ecosystem.

4. At
the
heart
of
the
Digital
Garage
Agile
Development
AdopBng
the
Digital
DNA
Customer
Centricity
Aviva
will
select
internal
specialists
to
generate
a
digital
hypothesis
with
the
aim
of
launching
fast.
This,
combined
with
the
addi*on
of
external
domain
experts
will
help
Aviva
foster
a
tolerance
for
failure
within
the
Digital
Garage,
a
tolerance
that
rarely
exists
in
most
mul*-­‐na*onals.
The
Digital
Garage
is
just
one
example
of
a
paradigm
shi`
within
Aviva.
Overall,
Aviva’s
opera*ng
model
has
been
fundamentally
altered
to
priori*se
issues
that
relate
to
digital
efforts.
In
addi*on,
it
has
undergone
a
cultural
shi`
–
one
that
aims
to
put
digital
at
the
forefront
of
everyone’s
minds
The
Digital
Garage’s
innova*on
ini*a*ves
will
be
driven
by
how
and
what
customers
want.
Mobile
and
On
Demand
services
are
just
two
of
many
examples
highlighted
by
the
Aviva
Garage.

5. Contact
The
Digital
Insurer:
hugh.terry@the-­‐digital-­‐insurer.com
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