Maximizing Learner Engagement with Gamification
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The document discusses using gamification to maximize learner engagement in virtual learning environments. It outlines key challenges in virtual learning like distributed workforces, usability issues, and low engagement and retention. Trends in virtual learning include blending delivery methods, social learning, gamification, and mobile access. Gamification applies game elements like points and competition to motivate learners and improve engagement by 60% and address the 70% retention rate drop off. The ON24 virtual learning environment focuses on engaging experiences through gamification, networking, and interactive features to reinforce learning.
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Maximizing Learner Engagement with Gamification
- 1. Using Gamification to Maximize Learner Engagement A. Scott Henry Sr. Director, Product Management ON24, Inc.
- 2. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.2 Agenda • Key Challenges and Trends in Virtual Learning • Why Gamification • Gamification and the ON24 Experience • Q&A
- 3. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.3 Challenges Driving Virtual Learning Global Over 36% of training professionals say “distributed workforce” is their biggest challenge. Usability Over 26% of users say training system “usability” is their biggest challenge. Engagement Over 82% of training professionals say “offering more engaging training” is a key benefit they seek. Retention On average, learners forget 70% within 24 hours of the training experience
- 4. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.4 Challenges Driving Virtual Learning Global Over 36% of training professionals say “distributed workforce” is their biggest challenge. Usability Over 26% of users say training system “usability” is their biggest challenge. Engagement Over 82% of training professionals say “offering more engaging training” is a key benefit they seek. Retention On average, learners forget 70% within 24 hours of the training experience
- 5. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.5 Key Trends in Virtual Learning Blending Multiple delivery methods in a uniform experience Social Each person at the center of their own personal learning network Gamification Applying the concept of game playing to everyday activities Mobile Access to training wherever, whenever in a reliable manner
- 6. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.6 Key Trends in Virtual Learning Blending Multiple delivery methods in a uniform experience Social Each person at the center of their own personal learning network Gamification Applying the concept of game playing to everyday activities Mobile Access to training wherever, whenever in a reliable manner
- 7. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.7 How Gamification Fits Gamification Applying the concept of game playing to everyday activities Engagement Over 82% of training professionals say “offering more engaging training” is a key benefit they seek. Retention On average, learners forget 70% within 24 hours of the training experience
- 8. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.8 Why Gamification: Engagement • User engagement is directly related to how interactive learners are within the learning experience • Training programs using gamification improve user engagement by 60%* * Source: Talent LMS – Gamification Survey Results
- 9. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.9 Why Gamification: The Retention Challenge On average, learners forget 70% of what we teach within 24 hours of a training event* * Brain Science: Overcoming the Forgetting Curve, April 2014.
- 10. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.10 Why Gamification: The Retention Opportunity Gamification can be used to deliver reinforcement training - maximizing retention with minimal incremental cost
- 12. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.12 Gamification – What is it? gam•i•fi•ca•tion /, gāmifə’kāSHən / The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) as a means to engage and motivate the performance of targeted activities.
- 13. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.13 Gamification – What is it? gam•i•fi•ca•tion /, gāmifə’kāSHən / The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) as a means to engage and motivate the performance of targeted activities.
- 14. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.14 The Myths Myth #1: Gamification can “fix” content problems Reality: Content is still King. Gamification can be used to enhance and reinforce the learner experience, but it is not a replacement (or band-aid) for poor content.
- 15. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.15 The Myths Myth #2: Gamification can be the primary motivator Reality: Programs that rely on gamification as the primary motivator will not be successful. Extrinsic and intrinsic motivation factors must be looked at holistically - of which, gamification is only one component of many.
- 16. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.16 The Myths Myth #3: Gamification is a panacea for engagement Reality: Gamification is one tool in a larger arsenal. The end- to-end learner experience should be gauged for engagement.
- 17. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.17 ON24 Virtual Learning Environments Engaging “single point of access” to live webinars, self-paced training, peer collaboration, networking, job aids, and other training materials. What is a Virtual Learning Environment?
- 18. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.18 ON24 Virtual Learning Environments Focused on Engaging & Interactive User Experiences • Engaging virtual locations • Live & self-paced training • Networking & interactivity • Multilingual support • Reporting & analytics • Gamification
- 19. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.19 Networking & Discussion Webcam Scheduled Chat Gamification & Leaderboards Role-Based Curriculums Idea GenerationBlogs & Forums Engagement: 45+ Networking & Interactive Features ON24 Virtual Learning Environments
- 20. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.20 ON24 Virtual Learning and Gamification User Experience Core Learning Social / Informal Learning Engagement Gamification
- 21. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.21 How Gamification Fits with VLE Use Case: New Hire Onboarding Background: Multinational hospitality provider that recruits and hires recent college graduates. Existing onboarding program is paper-based and disjointed with low completion rates. Objectives: Provide a gateway from recruitment to onboarding. Build community, instill corporate values / culture, access to mentoring, quick ramp to proficiency.
- 22. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.22 How Gamification Fits with VLE Proficiency Mentoring Community Culture
- 23. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.23 VLE Targeted Activities General Criteria • Any webcast • Any document • Any location • Any booth • Any group chat • Any survey submitted • Any test passed • Business card exchange Detailed Criteria • Specific webcast • Specific document • Specific location • Specific booth • Specific group chat • Specific survey submitted • Specific test passed • Specific external activity
- 24. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.24 Program-Specific Targeted Activities • Visit the Preboarding Center View the Welcome video Complete required forms Review Day 1 materials • Visit the Culture Hub View Company History Listen to CEO presentation Complete Values courses Take Post-Test • Visit the Mentoring Center View program details Exchange vCards with mentors Chat with a mentor • Visit the Community Room Take part in group chat Explore volunteer opportunities Attend off-site activity Submit program feedback
- 25. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.25 How Gamification Fits with VLE Scavenger Hunt List 1. Visit the Preboarding location 2. View the Welcome To… video 3. Review Day 1 materials 4. Visit the Culture Hub 5. View Company History 6. Listen to CEO presentation
- 27. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.27 Associate Points with Targeted Activities
- 29. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.29 What ON24 Gamification is About Rewarding Learning Activities: Traditional Coursework Completing Coursework Passing Tests
- 30. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.30 What ON24 Gamification is About Rewarding Learning Activities: Virtual Instruction Attending a VILT classroom Participation in a SME Q&A session
- 31. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.31 What ON24 Gamification is About Rewarding Learning Activities: Collaboration & Mentoring Group Collaboration 1on1 Mentoring
- 32. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.32 What ON24 Gamification is About Rewarding Learning Activities: Virtual and Physical Virtual Classroom Onsite Trainings
- 33. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.33 What ON24 Gamification is About Rewarding Learning Activities: Flexible Game Options
- 34. ©2017ON24,Inc.AllRightsReserved.|ON24,Inc.Confidential.34 In Closing • Gamification is an enhancement of learning activities (not an activity itself, like game-based learning) • Focus gamification usage on engagement and retention • Gamification is a great mechanism for taking advantage of the interactive learning capabilities of an ON24 Virtual Learning Environment
- 35. Q&A
- 36. Using Gamification to Maximize Learner Engagement A. Scott Henry Sr. Director, Product Management ON24, Inc.