The idea of digitizing your high-value training materials may seem like a daunting task. But in fact, there is a road of best practices that you can follow to make it seamless. The key is to start small – perhaps with PDFs and securely delivering them – and work up to interactive material with analytics so that there is a continuous improvement of content. Just do this one step at a time. This webinar will provide easy-to-understand insights on: The steps to take to go from print and PDFs to more interactive content with analytics Best practices for securely distributing your training content How to engage your learners with your high-value training content

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Frequently
Asked
Ques%ons

6. Complete Digital Solution for
High-Value Training Content

7. High-Value Content is Everywhere
Software company using training materials or manuals for
proprietary customer education
Financial services company that is doing product training in a highly
regulated environment. Content is proprietary and proof of use is
required.
Product rollout training for any type of company whether a
manufacturer or provider of a service

8. Research mentions the most “ready” environments
for introducing a digital content solution include:
Training
Industry,
February
2017

9. SCORM
BADGING
MULTI-­‐
MODAL
GAMING
ADAPTIVE
LEARNING
DIGITAL
READER
ANALYTICS
What are my considerations on this
journey to securely deliver digital training content?
AI
SOCIAL
MICRO
LEARNING
ONLINE
VIDEO
EPUB3
VILT
OFFLINE
INTEGRATION
SECURE

10. Where are you?
ü Still working in print?
ü Working in simple digital formats?
ü Not getting what you need from an LMS?

11. INTERACTIVE
POLL
QUESTION

12. Big Picture: All the steps laid out

13. CREATE

14. CREATE
Make flat, boring materials come
to life with dynamic content
§ From scratch
§ Convert
§ Upload
§ Customize
§ Add interactivity

15. § Simple to use with no programming knowledge needed
§ Cloud based
§ Company can provide professional consulting services if needed
CREATE
SIMPLE
CLOUD
BASED
CONSULTING
SERVICES

16. Meet the digital and interactive standards of
today’s trainees.
§ Embedded multimedia
§ Multiple choice or open-ended question assessments
CREATE

17. MANAGE
INTEGRATE |
DISTRIBUTE

18. FIRST STEP: GET CONTENT ONLINE.
MANAGE

19. ü API!
ü LMS!
ü E-commerce!
ü Reliable on all major devices !
and OS platforms!
ü White label branding!
INTEGRATE SEAMLESSLY WITH CURRENT SYSTEMS
OR A SOLUTION THAT STAND ON ITS OWN.
MANAGE

20. MAKE SURE THAT ALL OF YOUR
FILE TYPES ARE SUPPORTED
MANAGE

21. AND GETTING YOUR CONTENT
INTO THE SYSTEM IS AS EASY AS
DRAG AND DROP.
MANAGE

22. AMPLIFY YOUR CONTENT THROUGH THESE METHODS:
✔
Multi-language
Deactivation Abilities✔
✔
Scalability✔
Accessibility for Disabled
✔
Digital Rights Management (DRM)
✔
Licensing Options
✔
Online and Offline Access
✔
Concurrent Access
MANAGE

23. ENGAGE

24. ENGAGE
LEARNING HAS EVOLVED. TODAY’S LEARNER:
• Decides in 7 seconds if something is worth holding
their attention.
• Checks their smartphone 9 times an hour
• Uses 2+ devices a day
• Use mobile devices for learning (67% of learners)
• Want to learn at the point of need (52% of learners)
Penfold,
Steve
“Profile
of
the
Modern
Learner”
Elucidat
Blog
–
June
7,
2016

25. of the global population has smartphones.
THAT’S 3 BILLION PEOPLE.
ENGAGE
of smartphones users have taken a class or
accessed instructional content on a phone.
THAT’S 900 THOUSAND
PEOPLE.
44%
30%
Sui, Linda. (December 21, 2016). 44% of World Population will Own Smartphones in 2017. Strategy Analytics. Smith,
A.
(April
1,
2015).
U.S.
Smartphone
Use
in
2015.
Pew
Research
Center.
Retrieved
August
11,
2015
from
hCp://
www.pewinternet.org/2015/04/01/us-­‐smartphone-­‐use-­‐in-­‐2015/.

26. at the point
of need
ENGAGE
WHEN MODERN LEARNERS ENGAGE
in the evenings
and weekends
at their
office desk
when alerted to
updates
on their way to
and from work
52%
47%
42%
30%
27%
Source: Elucidat, Profile of the Modern Learner – Helpful Facts and Stats

27. YOUR SOLUTION SHOULD INCLUDE:!
ü Multimedia
ü Accessible on any device
ü Responsive
ü ADA/508 compliant
ü Online and Offline access
(cloud based and native apps)
87% of companies are replacing their
learning management technology because of a need
for an improved user experience.*
*
Brandon
Hall
–
Learning
Technology
Study
–
May
23,
2017
ENGAGE

28. In order to have your content remembered it needs to be
engaging and easy to access.
“The Center for Creative Leadership® (CCL) needed a way to
enhance our eBook formats to make our content more engaging and
impactful - in addition to efficient to distribute. VitalSource provides
our clients with a rich platform interface experience and a delivery
system that is flexible and easy to use. We have tripled our eBook
sales revenue with the help of VitalSource!”
Kelly
Lombardino
-­‐
Manager,
Global
Learning
Products,
PublicaLons
&
Tools
ENGAGE

29. BASELINE - In order to be
engaging, any tool the learner interacts
with should have things such as:
ü Interactivity
ü Annotation tools
ü Self-quiz tools
ü Collaboration tools
ü Easy search
ü Bookmarks
ü Text-to-Speech
ENGAGE

30. ANALYZE

31. LOWER YOUR COMPLIANCE RISK:
• Who has downloaded?
• Who has viewed?
• Do they all have the latest version?
You need to understand how your
content is being consumed in order
to improve it.
ANALYZE
RISK

32. INTEGRATE
Trackable Data:
• Access
• Usage
• Duration
Integrates with your existing
reporting systems
You need to understand how your content is being
consumed in order to improve it.
ANALYZE

34. KEY TAKE AWAYS
The roadmap to a complete digital solution can be long and
daunting but it doesn’t have to be. Turn your pains into gains by
taking one step at a time in a thoughtful manner.
Don’t sacrifice when it comes to your content. Now you have
a complete picture of how your content can be safely delivered
and managed.
You don’t have to turn your world upside down to engage
your learners.
1
2
3

35. INTERACTIVE
POLL
QUESTION

37. QUESTIONS?
https://get.vitalsource.com/professional-learning
ProfessionalLearning@ingramcontent.com

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