Leadership Sustainability: Seven Disciplines to Achieve the Changes Great Leaders Know They Must Make

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Speaker: Dave Ulrich
Professor
Ross School of Business, University of Michigan

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Dave Ulrich
Professor
Ross School of Business, University of Michigan

Leadership Sustainability:
Seven Disciplines to Achieve the
Changes Great Leaders Know They
Must Make
May 2013
Dave Ulrich
dou@umich.edu

May 2013 / Leadership Sustainability
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Overall Goals for Workshop
Think:
About how leaders and leadership can create sustainability
in what they desire
Behave:
Be able to do things that make a difference
Have fun:
Enjoy the experience together by learning together

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Recent books

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The challenges of effective leadership
Dimension
of
leadership
Question Challenge
Why Why should I work to improve my
personal leadership and to build
leadership in my organization?
Build the business case for
leadership
What What do I have to do to be a better
leader or to build better leadership in
my organization?
Articulate the leadership
brand, with both code and
differentiators
How How do I ensure that what I turn what
I know I should do into what I do?
Know and accomplish the 7
factors for leadership
sustainability

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Why leadership matters
If we have better leadership in
our organization, what will
happen?

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Leadership creates value
What value does leadership provide?
HR Stakeholders
(external view)
Quality of
leadership
Investor
Intangibles/confidence
Line manager
Strategy execution
Customer/users
Customer share’
User attitude
Community
Reputation
Employee
Today/tomorrow
Productivity: Competence * commitment * contribution

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Dimension
of
leadership
Question Challenge
leadership
my organization?
differentiators
sustainability

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Leadership Brand results from two trends
Inside and OutsideTREND 2:
Leader and LeadershipTREND 1:

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Leader and leadership

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Inside and outside

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Leadership brand is an organization capability that increases
confidence in future results with external stakeholders
Source: Dave Ulrich and Norm Smallwood, Leadership Brand: Developing Customer-Focused Leaders
to Drive Performance and Build Lasting Value (Boston: Harvard Business School Press, 2007).
Celebrity Leaders
Competent Leaders Leadership Systems
INSIDEOUTSIDE
LEADER LEADERSHIP
Leadership Brand

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X
Leaders must nail the fundamentals as well as
what makes our leaders unique
Leadership Fundamentals
60 to 70% of leadership effectiveness
LEADERSHIP CODE
(COMMON)
LEADERSHIP
DIFFERENTIATORS
Leadership Differentiators
30 to 40% of leadership effectiveness

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Leadership Code:
The DNA of Effective Leaders

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Count as high as you
can in 45 seconds, starting from 1

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Count again:
Creates a framework for leadership

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Leadership Code: Strategist

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Leadership Code: Executor

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Leadership Code: Talent Manager
These contractors are installing steel pillars in concrete to stop vehicles from parking on
the pavement outside a Sports Bar downtown. They are now in the process of cleaning up
at the end of the day and anxious to climb in their truck and go home.

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Human Capital Developer

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Personal Proficiency

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Leadership Code: Summary

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Leadership Code
(Common)
Leadership Differentiators
What effective
leaders do
here
X
Leadership brand:
Statement of leadership brand

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Leadership brand definition
Leadership brand is turning customer and investor
expectations into employee actions through leadership
behaviors.
It makes the customer experience real to employees.
It enables employees to see customer expectations in
leadership behaviors.

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Levels of branding…
1.Product Brand
2. Firm Brand
3. Leadership Brand

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Leadership
Differentiators
Firm
Brand
FIRM BRAND:
What are the top 3 things we (the Group) want
to be known for by our target customers?
LEADERSHIP DIFFERENTIATORS:
What are the leadership behaviours
that would reflect each firm brand?
•
•
•
•
•
•
•
•
•
Translate firm brand into leadership
differentiators

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Dimension
of
leadership
Question Challenge
leadership
my organization?
differentiators
sustainability

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STORY
A group of turkeys attend a 2 day training program to learn how to fly.
They learn the principles of aerodynamics and they practice flying in the
morning, afternoon and evening. They learn to fly with the wind and
against it, over mountains and plains, and together and by themselves.
At the end of the two days, they all walk home.
Why leadership sustainability matters

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VitalSmarts Study
•73% of employees have been in circumstances where they knew they needed to change to keep their
job or to get ahead, yet struggled to successfully change their habits
Knowledge Advisors Study
•76% of all survey respondents indicated that training is a key organization tool
•9% of learners actually apply what they learn with positive results;
•76% indicate that learners apply 50% or less of what they learn
McKinsey Study
•30% of major initiatives have success
•19% of culture change initiatives are successful
“The crucial issue is how the change is accomplished, not so much what the change is “
Other
•98% of us fail at keeping New Year's resolutions to change bad habits.
•85% of us have had bosses who tried – but failed – to get us to improve performance.
•70% of Americans who pay off credit card debt with a home equity loan end up with the same or
higher debt in 2 years.
•Americans spend $40 billion a year on diets, but 19 out of 20 lose nothing but their money
•Marriage counseling saves fewer than 1 in 5 couples on the brink of divorce.
Why leadership sustainability matters

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Research
area
Example books
Making change
happen
• Chip Heath and Dan Heath Made to Stick: Why Some Ideas Survive and
Others Die
• James O. Prochaska Changing for Good: A Revolutionary Six-Stage
Program for Overcoming Bad Habits and Moving Your Life Positively
Forward
• Jeffrey Pfeffer and Robert Sutton, The Knowing/Doing Gap
Influence/
Persuasion
• Robert Cialdini. Influence: The Psychology of Persuasion (Collins Business
Essentials)
• Roger Fisher, William Ury, Bruce Patton. Getting to Yes: Negotiating
Agreement Without Giving In
Changing
habits
• Cherry Pedrick. The Habit Change Workbook: How to Break Bad Habits and
Form Good Ones
• M.J. Ryan. This Year I Will...: How to Finally Change a Habit,...
• Mark F. Weinstein. Habitually Great: Master Your Habits
• Jack Hodge, The Power of Habit: Harnessing the Power to Establish
routines that Guarantee Success in Business and life
• Debbie Macomber, Changing Habits
Research on sustainability

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Research area Example books
Self discipline
(self help books)
• Brian Tracy. No Excuses!: The Power of Self-Discipline
• Dali Lami, Becoming Enlightened
• Jim Randel, The Skinny on Willpower: How to Develop Self Discipline
• Eckhart Tolle: A new Earth: Awakening to your Life’s Purpose
• Norman Vincent Peale, The Power of Positive Thinking
Leadership
derailment
• David L. Dotlich, Peter C. Cairo, Why CEO's Fail: The 11 Behaviors
That Can Derail Your Climb to the Top and How to Manage Them
• Sydney Finkelstein, Why Smart Executives Fail: And What You Can
Learn from Their Mistakes
Leadership
development
• Ellen Van Velsor, Cynthia D. McCauley, and Marian N. The Center for
Creative Leadership Handbook of Leadership Development
• Morgan McCall, Michael M. Lombardo, and Ann M. Morrison.
Lessons of Experience: How Successful Executives Develop on the
Job
• Morgan McCall. High Flyers: Developing the Next Generation of
Leaders
Research on sustainability

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Summary - START ME
Sustainability
Factor
Description
Simplicity
Focus on a few key behaviors that have high impact.
Time
Put into calendar the desired behaviors that show up in how
they spend their time.
Accountability
Are personally and publicly accountability for making change
happen.
Resources
Support their desired changes with coaching and infrastructure.
Tracking
Measure their behavior and results in specific ways.
Meliorate
Constantly improve by learning from mistakes and failures and
demonstrate resilience.
Emotion
Have a personal passion and emotion for the changes they need
to make.

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Simplicity Overview
• The most simple
solution is often
the most clever
Principle Question Action
Define the
Problem
What am I trying to improve?
Scope the problem I am (we are) working on
Separate symptoms from problems
Prioritize What matters most to me? Prioritize by impact, implementable, satisfice
Frame
What are the common
patterns?
Find common patterns to organize diverse ideas
Sequence
How can I get to a tipping
point?
Get started now and get early successes
Focus
How can I stay focused and
endure to the end?
Stick with it; don’t get side tracked
Avoid Concept
Clutter
How can I keep it simple? Use one page memo

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Leadership sustainability: Timing

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Summary - START ME
Sustainability
Factor
Description
Simplicity
Time
Accountability
happen.
Resources
Tracking
Meliorate
Emotion
to make.

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Time overview
In order to mange time Actions
Do a calendar test
Look at how you have spent your time
Look at how you want to spend your time
See yourself as others see
you
Look at your actions through the eyes of others
Replace bad habits with
good ones
Study why you did the behavior you want to
change
Recognize and revise
routines
Examine your routines to see if they need to be
changed
Manage signals and optics
Communicate my leadership behavior in how I
interact with others
Be consistent
Work to make the new leadership behavior a
part of your identity (four threes)

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Leadership sustainability: Accountability

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Summary - START ME
Sustainability
Factor
Description
Simplicity
Time
Accountability
happen.
Resources
Tracking
Meliorate
Emotion
to make.

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Accountability overview
Principles of
Accountability
Actions
Make it personal
• Use “I” statements to declare you are
committed to doing
Go public
• Announce to my team and others what I am
personally going to change
Be consistent with
personal values
• Align the desired change to your personal
values so that you are consistent
Make others
accountable
• Shift from your personal agenda to “our” shared
agenda by involving others

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Summary - START ME
Sustainability
Factor
Description
Simplicity
Time
Accountability
happen.
Resources
Tracking
Meliorate
Emotion
to make.

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Resources overview
Principles of
resources
Actions
Use coaching
• Figure out how to use a coach for desired
outcomes
• Decide who to use as a coach
• Build a relationship with an effective coach
Create infrastructure
• Align, integrate, and innovate HR practices to
encourage my desired behavior
• Provide appropriate resourcing to support
infrastructure

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Summary - START ME
Sustainability
Factor
Description
Simplicity
Time
Accountability
happen.
Resources
Tracking
Meliorate
Emotion
to make.

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Tracking overview
Principles of
Tracking
Actions
Define desired
outcomes
• Do a more of/less of exercise to
identify lead actions of desired
behaviors
Measure what’s
important not easy
• Figure out the right things to
measure
Be transparent and
timely
• Create measures that others see in a
timely way
Tie measures to
consequences
• Make sure that measures link to
positive and negative consequences

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Summary - START ME
Sustainability
Factor
Description
Simplicity
Time
Accountability
happen.
Resources
Tracking
Meliorate
Emotion
to make.

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Meliorate overview
Principles of
Meliorate
Actions
Learn by
generating ideas
• Know how to create new ideas
though experimenting,
continuous improvement,
boundary spanning,
benchmarking
Learn by
generalizing
ideas
• Be able to share ideas across
boundaries
Learn by
improvising
• Know how to improvise and
learn by doing
Be resilient
• Build the capacity to bounce
back from failures

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Summary - START ME
Sustainability
Factor
Description
Simplicity
Time
Accountability
happen.
Resources
Tracking
Meliorate
Emotion
to make.

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Emotion overview
How well do you remember when:
•JFK was shot?
•The space shuttle exploded?
•September 11, 2001?
•Your first child was born?
•Your wedding day?
Why do we have sustained memories of
these events and days?

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Emotion overview
Principles of
Emotion
Actions
Define why I want
to lead
• Be clear about my motives for being
a leader
Articulate what
gives me
meaning
• Define what gives my life meaning
and purpose
Tie my leadership
changes to my
values
• Create a link between my improved
leadership behaviors and what I
value
Tie my leadership
changes to
organization
purpose
• Make sure that what I want to
improve as a leader will link to my
organization’s success
Recognize how
my leadership
changes
will affect others
• Look for the impact of my leadership
on other people

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Leadership sustainability: Summary
Leadership sustainability
practices
How do I become a
better leader?
What do we build better
leadership?
Simplicity (focus on 1 to 3
behavior changes)
Time: put it in my calendar
Accountable: make a public
commitment to change
Resources: get support from
coaching and systems
Tracking: measure and report
my progress
Meliorate: learn and be
resilient to always improve
Emotion: find and share the
passion for what I am doing

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For More Information
For more information or follow up, contact Ginger Bitter at
gbitter@rbl.net or go to www.rbl.net

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