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Frequently	
  Asked	
  Ques0ons	
  
Story-Telling
Brit	
  Wi5man	
  
Director	
  of	
  Execu0ve	
  Compensa0on	
  
Intel	
  Corpora0on	
  
Brit…	
  You’re	
  
doing	
  great!	
  
$	
  
$	
  
This is your brain on stories…
Consequences	
  Context	
  
Climax	
  
Catalyst	
  
Resolu2on	
   The	
  Point	
  
=	
  
Two	
  Guys	
  in	
  Sri	
  Lanka	
  
Black-­‐Scholes…	
  That’s	
  like	
  a	
  
heat-­‐sink	
  equa2on,	
  right?	
  
But	
  you	
  haven’t	
  seen	
  all	
  the	
  slides	
  yet!	
   Definitely!...	
  Maybe?	
  
INTEL	
  CONFIDENTIAL	
  
A designer knows he has achieved perfection
not when there is nothing left to add, but when
there is nothing left to take away.
Antoine de Saint-Exupery
Does This Look Familiar In Presentations
You Have Suffered Through?
•  Remember that presentation slides should support for your
presentation and not be a substitute for you.
•  With this much text, this is a document, not a presentation slide.
•  You can simply stay home and email this to your audience
sparing everyone the pain of going through a “presentation” like
this.
•  SERIF TYPE FACES LIKE THIS ONE ARE BEST FOR …
PRINTED PUBLICATIONS, NOT PRESENTATATIONS.
•  PUTTING EVERYTHING IN CAPITALS MAKES IT HARD TO
READ.
–  There is no relief for the eyes.
•  Whenever you try to crowd too much information into a visual, it
detracts from your message.
•  Slides with this much text basically communicate . . . nothing!
•  The audience tuned out when the slide appeared on the screen,
all they see is blah, blah, blah . . .
• Eliminate as much
text as you
possibly can
No Bullets
Current Percentage of Women that
Buy SmartPhones
2007 2008 2009 2010 2011 2012 2013
Men 70 65 55 53 48 54 50
Kids 10 12 14 12 8 11 11
Women 20 23 28 30 26 34 35
0
10
20
30
40
50
60
70
80
90
100
Percent Total Sales
Disclaimer: Totally fictitious nonsense data for illustrative purposes only. Your mileage may vary. Do not use when
operating heavy equipment or vehicles. If you use charts and graphs like this drowsiness is sure to occur.
INTEL	
  CONFIDENTIAL	
  
Hi-K Metal Gate
Strained Silicon
3D Transistors
65 nm 45 nm 32 nm 22 nm 14 nm 10 nm 7 nm90 nm
Enabling new devices with higher
functionality and complexity while
controlling power, cost, and size
22
Predictable Silicon Track Record
Execu2ng	
  to	
  
Moore’s	
  Law	
  
INTEL	
  CONFIDENTIAL	
  
#WFwebinar
	
  
	
  
	
  	
  
Register	
  for	
  the	
  next	
  webinar!	
  
The Science of Motivation: Why Workplace Motivation Is So
Hard and How to Overcome Resistance
Tuesday, August 15, 2017
Webinars start at 2 p.m. Eastern / 11 a.m. Pacific
Register for all upcoming Workforce Webinars at
workforce.com/webinars

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STORYTELLING AND THE ART OF INFLUENCE

  • 1. #WFwebinar The presentation will begin at the top of the hour. A dial in number will not be provided. Listen to today’s webinar using your computer’s speakers or headphones. Welcome to the webinar!
  • 2. #WFwebinar         Tools You Can Use Audio Control –  A dial in number will not be provided. –  Adjust the volume on your computer or headphones
  • 3. #WFwebinar Questions and Handouts You can submit questions by clicking on this icon here. You can download a PDF of the slide deck by clicking here.
  • 4. #WFwebinar         1. May I receive a copy of the slides? YES! Click on the handouts list located on the right portion of your screen. 2. May I review the webinar recording at a later date? YES! You may log in again using today’s link to review the presentation on-demand. 3. Is this webinar HRCI or SHRM certified? YES! The HRCI and SHRM certification codes will be sent in the same follow up email as the recording Frequently  Asked  Ques0ons  
  • 5. Story-Telling Brit  Wi5man   Director  of  Execu0ve  Compensa0on   Intel  Corpora0on  
  • 6.
  • 9.
  • 10. This is your brain on stories…
  • 11. Consequences  Context   Climax   Catalyst   Resolu2on   The  Point  
  • 12.
  • 13.
  • 14. =   Two  Guys  in  Sri  Lanka   Black-­‐Scholes…  That’s  like  a   heat-­‐sink  equa2on,  right?   But  you  haven’t  seen  all  the  slides  yet!   Definitely!...  Maybe?  
  • 15.
  • 16. INTEL  CONFIDENTIAL   A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine de Saint-Exupery
  • 17. Does This Look Familiar In Presentations You Have Suffered Through? •  Remember that presentation slides should support for your presentation and not be a substitute for you. •  With this much text, this is a document, not a presentation slide. •  You can simply stay home and email this to your audience sparing everyone the pain of going through a “presentation” like this. •  SERIF TYPE FACES LIKE THIS ONE ARE BEST FOR … PRINTED PUBLICATIONS, NOT PRESENTATATIONS. •  PUTTING EVERYTHING IN CAPITALS MAKES IT HARD TO READ. –  There is no relief for the eyes. •  Whenever you try to crowd too much information into a visual, it detracts from your message. •  Slides with this much text basically communicate . . . nothing! •  The audience tuned out when the slide appeared on the screen, all they see is blah, blah, blah . . .
  • 18. • Eliminate as much text as you possibly can
  • 20. Current Percentage of Women that Buy SmartPhones 2007 2008 2009 2010 2011 2012 2013 Men 70 65 55 53 48 54 50 Kids 10 12 14 12 8 11 11 Women 20 23 28 30 26 34 35 0 10 20 30 40 50 60 70 80 90 100 Percent Total Sales Disclaimer: Totally fictitious nonsense data for illustrative purposes only. Your mileage may vary. Do not use when operating heavy equipment or vehicles. If you use charts and graphs like this drowsiness is sure to occur.
  • 21.
  • 22. INTEL  CONFIDENTIAL   Hi-K Metal Gate Strained Silicon 3D Transistors 65 nm 45 nm 32 nm 22 nm 14 nm 10 nm 7 nm90 nm Enabling new devices with higher functionality and complexity while controlling power, cost, and size 22 Predictable Silicon Track Record Execu2ng  to   Moore’s  Law  
  • 23.
  • 24.
  • 26.
  • 27. #WFwebinar         Register  for  the  next  webinar!   The Science of Motivation: Why Workplace Motivation Is So Hard and How to Overcome Resistance Tuesday, August 15, 2017 Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for all upcoming Workforce Webinars at workforce.com/webinars