3. Basilico

4. Basilico
G!rmet Italian B"tro

6. Basilico

7. Basilico
Name: I chose the name Basilico because it
means basil in Italian. Basil is an essential herb
in Italian cooking.
Location: 1431 Plaza Place, Southlake, TX
This address is the perfect place for Basilico
because it's in Southlake Town Square. It
would a very good location since it would be
convenient for shoppers to dine there.

9. Type of Restaurant

10. Type of Restaurant
Basilico will be a full
service restaurant.
Only the finest Italian
cuisine will be served,
including many favored
dishes, such as
Lasagna, Fettucini
Alfredo, and Tortellini
with pink sauce.

11. Type of Restaurant
Basilico will be a full
service restaurant.
Only the finest Italian
cuisine will be served,
including many favored
dishes, such as
Lasagna, Fettucini
Alfredo, and Tortellini
with pink sauce.

13. Atmosphere and Ambiance

14. Atmosphere and Ambiance
The atmosphere of Basilico will be casual in
the day, with windows illuminating the room.
Basilico will also be perfect for romantic
occasions at night in the dimly lit setting.
The restaurant will give customers a feeling of
sophistication and comfort.

16. Decor

17. Decor
When you walk in, the entryway will open up
to a small, dark lit dining room with faux
painted, textured walls.
The tables will be covered in white table
cloths with flowers and a candle in the center.
Hanging from the walls will be simple, yet
elegant chandeliers.

23. Competitors

24. Competitors
Johnny Carinos - Basilico will have higher quality Italian cuisine and
will provide a less rushed atmosphere.
Olive Garden - Basilico will have the most highly experienced waiters
and will also be a more upscale restaurant, unlike Olive Garden.
Macaroni Grill - This restaurant is more inexpensive but serves lower
quality food.
Zio's - Basilico provides a more intimate setting, compared to Zio's
overly bright restaurant. Also, Basilico will provide higher quality
customer satisfaction.
Taverna -Although close in food quality, the physical appearance of
Basilico will be larger, more classy, and less outdated. Also, Taverna,
unlike Basilico, is not a place for the family to dine.