Develop a content strategy for your career: blogging, speaking and other tools to help you stand out.

1. BLOGGING
FOR PERSONAL BRANDING
Connect-To-Care Workshop May 17, 2012

2. Why Blog?

3. How Healthy Is Your Digital Brand?
Search
Engines
Blogs!

4. Evolution of a Personal Brand

6. Blog Role Models
• Gary Vaynerchuk (Wine Library)
• Seth Godin (Seth’s Blog)
• Mark Schaefer (GROW)
• Gini Dietrich (Spin Sucks)
• Local:
– Melissa Riley (real estate tech guru)
– Chris Dessi (social media CEO and
talking head)
– Chris Cornell (T & B Director)
– Harvey Chimoff

10. Chris Dessi: Evolution

12. “A Content Strategy for Your
Career”
• Goals?
– Thought Leadership, Connection, Reputation, Etc.
– What Do You Want To Be Known For?
• Content Strategy
– Blog (or vlog)
– Speaking
– Guest Blogging
– Write Articles
– E-Book
– Newsletter
– Webinar, Podcasts, etc.
– Yourname.com, About.me

13. First Things First: Strategy
• What Is It About? Niche/Focus/POV
• Who Is It For?
• What Are Their Interests/Problems/Questions?

14. Blogging Basics
CREATE … SHARE … MEASURE
Be consistent!
…Figure out a plan, and Stick With It!
Quality >Quantity
Be useful
Distribute via Social Media
Be likeable and genuine
Connect … comment on other blogs, etc.
Promote Others … Reciprocity

15. Blog Tools and How To’s
• Platform/Type
– Wordpress.com, Wordpress.org,
– Blogger, Tumblr, etc.
– Text, images, audio, video
• Editorial Calendar
– Create
– Curate
– Interviews, Guest Posts, etc.
• Best Practice
– Great Content
– 90% Headline
– “Digital Snacks” … People Scan!
– SEO, Tags, Analytics
– Sharable
– Community

16. Common Blog Mistakes
• No Plan
• Topic too broad
• Infrequent, Inconsistent Posts
• No online community
• Hard to Read:
– Use Sub-Headlines, Bullets
– Attractive layout

17. Blog: Power to Connect
• Linked in
“I would really love
– Blog app, Status Updates to meet you in
person.
• Offline Meetings and Events I'veadmiredyour
work from afar, and
– session recaps, interviews, etc. would really love to
learn more about
• Build Your Network you and your
business”.
– Linkedin,Facebook, Twitter, Google+, Pinterest
– Target 10-20 Influencers in your industry
– Connect IRL!

18. Visibility, Relationships,
Opportunity …
“ … Call me after 1pm EST xxx-xxx-xxxx … working on
a big project and looking for a NY area resource …
” “ … I would really love to meet you in person. I've
admired your work from afar, and would really love
to learn more about you and your business …
“… I spoke with Rhonda Hurwitz about the panel
and she’s available … ”
“ … I saw your blog and I’d like to hire you …”

19. Job Search Example

20. Misc. Resources
1. Set Up: You Tube!!!
2. Tips From Local Bloggers:
http://shemeansbusiness.wordpress.com/2012/05/08/3-successful-business-
bloggers-share-their-secrets/
3. Blogs about blogging:
Problogger … Copyblogger … Denise Wakeman
4. BlogChatSundays at 9pm
5. $50 addition to an iphone, to create/add video

21. Connect WithMe!
Personal Blog: http://www.shemeansbusiness.wordpress.com
Forbes Blog: http://blogs.forbes.com/rhondahurwitz/
Linkedin: http://www.linkedin.com/in/rhondahurwitz
Twitter: http://twitter.com/rhondahurwitz
Facebook: http://www.facebook.com/helpmerhondamarketing
(If you have any social media questions, post them here!)
Pinterest: http://pinterest.com/rhondahurwitz1/
Google Plus: https://plus.google.com/u/0/109847125629181902672/posts