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The Dark Knight Marketing And Distribution2 Feb 09

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THE DARK KNIGHT 2008 Christopher Nolan BACKGROUND TO THE FILM’S PRODUCTION WARNER BROS.
 
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IMPORTANT FACTORS IN THE SUCCESS OF TDK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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MARKETING ,[object Object],[object Object],[object Object]
Traditional forms of Marketing
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Viral marketing and ARG
Viral marketing ,[object Object],[object Object],[object Object],[object Object]
Viral marketing ,[object Object],[object Object],[object Object],[object Object]
ASTROTURFING ,[object Object]
WELL KNOWN VIRAL CAMPAIGNS ,[object Object]
WELL KNOWN VIRAL CAMPAIGNS ,[object Object],[object Object]
Viral marketing for TDK and the use of an alternate reality game ( ARG ) ,[object Object],[object Object]
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Key aspects of viral marketing which make it a success. ,[object Object],[object Object],[object Object]
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Why Virals? ,[object Object],[object Object],[object Object]
VIRALS and MASH UPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PREP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DISTRIBUTION ,[object Object],[object Object]
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Home Release ,[object Object]
WEB disemination
Audiences and Institutions ,[object Object],[object Object]
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The Dark Knight Marketing And Distribution2 Feb 09