Report about Floor Cleaner Products in Vietnam Market 2015
Pantene
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2. Company Background 1940: Developed by Swiss drug company Hoffman-LaRoche 1947:Debut as a premium hair care line across Europe 1985:Take over byProcter and Gamble (P&G) 1991:Changed name toPantene Pro-V 1994: Launched Pantene Pro-V onto the Thailand market
3. Market Share Market Share 2009 (By Segment) Beauty Shampoo 67% Anti Dandruff Shampoo 31% Kid Shampoo 2% Total market value of 9,200 million Baht Reference :Nielson, 2552 and Baan Muang Newspaper (6 October 2009)
4. Market Share Market Share 2009 (By Brand) Sunsilk 26% Clear 18.3% Pantene 14% Rejoice 9% Dove 8.6% Head & Shoulder 8% Clairol Herbal Essence 2% Other 14.1% Total market value of 9,200 million Baht Reference :Nielson, 2552 and Baan Muang Newspaper (6 October 2009)
17. 70-80% of Thai’s behavior likes to do hair color and the average value of a hair color is every 2-3 monthsKantayangilluminated.(2006 The exposure of marketing communications and shampoo purchasing behavior of consumer in Bangkok. Graduate School of Srinakharinwirot University