Rakuten Corporate Profile for Engineers.

1. Rakuten
A global company with unique opportunities for engineers
Hiro Yoshioka,
DU
Rakuten Inc.

2. Rakuten is hiring
engineers. J

3. Rakuten is hiring
engineers
hackers. J
http://global.rakuten.com/corp/careers/engineering/new/

4. We know hackers
make the world a
better place. J

5. Rakuten is hiring
hackers. J
http://global.rakuten.com/corp/careers/engineering/new/

6. What is Rakuten?

7. No.1 E-commerce
company in Japan
Called “Rakuten Ichiba” http://www.rakuten.co.jp/
Nearly
30
%
Share of
Japanese online
retail market
Over
40,000
Number of Rakuten
Ichiba
merchants:
Over
1trillion
Rakuten Ichiba
and Book’s
GMS surpassed
*in October 2012
82
million
Number of Rakuten
Ichiba
merchants:

8. Unique
Business model
Over
40
services
25
countries/
regions
4
trillion
*Group consolidated

9. E-Commerce
Credit Card
Banking
Securities Telecom
Travel
E-Money Digital Goods
Portal &
Content
Database
Loyalty
Program
Log-In
Over
40
services
25
countries/
regions
4
trillion
Unique
Business model
*Group consolidated

10. E-Commerce
eBook
Travel
Other Services & Businesses
Rakuten Institute of Technology
Development Center
Head Office / Regional Headquarters
Over
40
services
25
countries/
regions
4
trillion
Unique
Business model
*Group consolidated

11. 32 68 99 181
456
1,298
2,033
2,139
2,499
2,983
3,461
3,799
4,435
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
（Million USD） Over
40
services
25
countries/
regions
4
trillion
X135
Unique
Business model
*Group consolidated

12. 17 years ago,
Rakuten was born
with a big dream
1991 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12

13. Empowering
People and Societies
through the Internet
1997
Founded
2000
IPO(JASDAQ)

14. Our EC business model
is very unique!
Rakuten Ichiba:
Shop-centric
EC sites in US:
Product-centric
2002
Launched
“Pay-as-you-go programme“,
“Rakuten Super Points”service
2006
Announced our vision
“Rakuten ecosystem”
,which connects online and offline services.

15. We are making
merchants and users
happy
Support
2008
First E-Commerce Expansion Overseas
2011
Achieved over 1 trillion yen
in gross transaction volume
and 38,000 online shops

16. As result…
2012
Official Start of "English-nization"
Over 10,000 employees

17. 2013
Brand Royalty
1. Rakuten Ichiba
2. Yahoo!Japan
3. Google
4. Amazon.co.jp
5. ECnavi
6. Kakaku.com
7. Youtube
8. Wikipedia
9. Suntory
10. KIRIN Beer
Researched by Nikkei BP consulting
Most supported
Web site
in Japan
Web Brand Research
2013

18. 1. Salesforce
2. Alexion Pharmacy
3. Vmware
4. Regeneron Pharmaceuticals
5. ARM Holdings
6. Baidu
7. Amazon
8. Intuitive Surgical
9. Rakuten
10. Natura Cosmeticos
Innovation
Most Innovative
Companies
in the world
ranked by Forbes
World’s Most
Innovative Companies
2013

19. Working
in Rakuten
as an engineer
Many
fields
Global
Experience

20. E-commerce
Online travel
Portal site
Auction
Many
fields
Global
Experience

21. E-banking
Credit card
e-money
Securities
Many
fields
Global
Experience

22. WiFi
IP Phone(app)
Payment
Coupon
Many
fields
Global
Experience

23. Web research
Solar Panel
Insurance
Horse racing
toto
Many
fields
Global
Experience

24. eBook
Digital
Contents
Logistics
Video
streaming
and so on
Many
fields
Global
Experience

25. No.1 baseball team
Many
fields
Global
Experience

26. “English-nization”
Changed our all internal language into English
Case Study of
Harvard Business School
Many
fields
Global
Experience

27. China, 98
India, 49Korea,
26
US,
18
Vietnam, 12
Canada, 7
Australia, 6
Thai, 5
Norway, 5
Indonesia, 4
Sweden, 4
Malaysia, 4 UK, 3
Singapore, 2
Others, 46
NON-JP
25%JP
75%
*As of end of July/2013
1,400 engineers
Globalization
Many
fields
Global
Experience
NON-JP
66%
JP
34%
FY14 new grads,79

28. Where Mid-career
Engineers Came
From
Many
fields
Global
Experience
previous company
Google
Amazon
Microsoft
Yahoo
Apple
GREE
NHN Japan
Accenture
Wipro
HUAWEI
Nokia

29. Rapid
Expansion
2008
2009
2010
2011
2012
2013
*Invest
Many
fields
Global
Experience

30. Learning
Opportunities
Development camp at SF
with foreign engineers
Global experience program

31. Pics of study session
Learning
Opportunities
Study Sessions
(very often)
Overseas Conference
(1 time/year)

32. Learning
Opportunities
Hackathon

33. Engineers
in Rakuten

34. Career Steps for Engineers
Years
Infra Eng App Eng
3
5~7
Project
Mgr
Product
Mgr
Top
Eng
Architect
Infra
Specialist
Org
Mgr

35. Various technologies
in a wide range of services

36. We’d like to work with people who…
- are technology lovers
- have creativity, ambition and skills to
change the world
- want to empower various lifestyles
love your service, love your customers

37. Be a hacker.
Make the world a
better place. J