SlideShare una empresa de Scribd logo

Digital Marketing Success ain't Unobtanium: Lessons from Avatar, the movie

•
•
Abhishek Vijay
Abhishek Vijay
TecnologíaEmpresarialesNoticias y política
1 de 17
Digital Marketing Success ain’t Unobtanium: Lessons from , the movie
DIGITAL MARKETING LESSON #1 Brands that are handicapped by small marketing budgets and cannot afford to invest in traditional marketing, need not despair. Digital Marketing opens up a whole new world of possibilities and lets Brands find their feet online.
DIGITAL MARKETING LESSON #2 Brands that struggle for good ROI in traditional marketing, can find spectacular success online if they play their game well.
DIGITAL MARKETING LESSON #3 Brands that take the leap online have to remember that they have killer competition there too. However, the key to succeeding online is peace and not war.
DIGITAL MARKETING LESSON #4 Brands have to find a good mix of their offline (product, intrinsic) and online (personality, extrinsic) strengths to be successful in the digital world.
DIGITAL MARKETING LESSON #5 Document the steps involved in your Brand’s Digital Marketing initiatives. They will come in handy later.
DIGITAL MARKETING LESSON #6 Never underestimate the power of the underdog in your team. He just might be the only one that gets social media. Brand Managers, look within your teams before you seek out!
DIGITAL MARKETING LESSON #7 Once you find an enthusiastic young chap that gets social media, educate him about the business imperatives. Otherwise, he’ll just end up having a whole lot of fun at your expense!
DIGITAL MARKETING LESSON #8 Every step you take online is closely monitored. Tread carefully.
DIGITAL MARKETING LESSON #9 Be genuine. It will show through and win over the skeptics.
DIGITAL MARKETING LESSON #10 Brands online have to experiment without fear of failure.
DIGITAL MARKETING LESSON #11 Give Respect. Take Respect. Learn all along the way.
DIGITAL MARKETING LESSON #12 Brands that befriend people online with selfish motives are in for trouble. Until and unless people agree to give you what you want, do not take it away from them.
DIGITAL MARKETING LESSON #13 When Marketing Online, choose media vehicles that bond with your customers. Just because everyone else is doing fancy campaigns on facebook, doesn’t mean that your Brand can be successful there.
DIGITAL MARKETING LESSON #14 The Social Media guy in your team alone cannot drive positive word- of-mouth online. If the Brand is screwing up on other fronts, he can only apologize for your behavior and hope you make amends.
DIGITAL MARKETING LESSON #15 If you truly want to win hearts and minds, dazzle them.
THANK YOU

Recomendados

SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...Spredfast
 
Using micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingUsing micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingLindsey Fair, MBA
 
Complete Book of Business Theories
Complete Book of Business TheoriesComplete Book of Business Theories
Complete Book of Business TheoriesTony Aiello
 
Express Yourself with Branding & Social Media
Express Yourself with Branding & Social MediaExpress Yourself with Branding & Social Media
Express Yourself with Branding & Social MediaBRANDIAM
 
The case for Purpose-Driven Marketing in Australia
The case for Purpose-Driven Marketing in Australia The case for Purpose-Driven Marketing in Australia
The case for Purpose-Driven Marketing in Australia Allan Dib
 
Word of Mouth - NRA MEG
Word of Mouth - NRA MEG Word of Mouth - NRA MEG
Word of Mouth - NRA MEG VeeDub
 
FOX MARKETING_MASTER PRESENTATION
FOX MARKETING_MASTER PRESENTATIONFOX MARKETING_MASTER PRESENTATION
FOX MARKETING_MASTER PRESENTATIONGavin Fox MSc
 
Basic engagement marketing presentation
Basic engagement marketing presentationBasic engagement marketing presentation
Basic engagement marketing presentationArin Anderson
 

Recomendados

SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...Spredfast
 
Using micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingUsing micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingLindsey Fair, MBA
 
Complete Book of Business Theories
Complete Book of Business TheoriesComplete Book of Business Theories
Complete Book of Business TheoriesTony Aiello
 
Express Yourself with Branding & Social Media
Express Yourself with Branding & Social MediaExpress Yourself with Branding & Social Media
Express Yourself with Branding & Social MediaBRANDIAM
 
The case for Purpose-Driven Marketing in Australia
The case for Purpose-Driven Marketing in Australia The case for Purpose-Driven Marketing in Australia
The case for Purpose-Driven Marketing in Australia Allan Dib
 
Word of Mouth - NRA MEG
Word of Mouth - NRA MEG Word of Mouth - NRA MEG
Word of Mouth - NRA MEG VeeDub
 
FOX MARKETING_MASTER PRESENTATION
FOX MARKETING_MASTER PRESENTATIONFOX MARKETING_MASTER PRESENTATION
FOX MARKETING_MASTER PRESENTATIONGavin Fox MSc
 
Basic engagement marketing presentation
Basic engagement marketing presentationBasic engagement marketing presentation
Basic engagement marketing presentationArin Anderson
 
Brandidea
BrandideaBrandidea
BrandideaVille Tolvanen
 
Inside Every Creative there's a hidden Marketing Guerrilla - PPT
Inside Every Creative there's a hidden Marketing Guerrilla - PPTInside Every Creative there's a hidden Marketing Guerrilla - PPT
Inside Every Creative there's a hidden Marketing Guerrilla - PPTMohit Pachauri
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketingMrigankaDas23
 
Social identity, social love, social selling!
Social identity, social love, social selling! Social identity, social love, social selling!
Social identity, social love, social selling! Mando Liussi
 
Inside the social media mind 4 5-13
Inside the social media mind 4 5-13Inside the social media mind 4 5-13
Inside the social media mind 4 5-13Heidi Miller
 
Skills to be mastered by every aspiring entrepreneur
Skills to be mastered by every aspiring entrepreneurSkills to be mastered by every aspiring entrepreneur
Skills to be mastered by every aspiring entrepreneurIAM Marketing
 
Qnet Direct Selling - Steps to Succeed in Multi Level Marketing
Qnet Direct Selling - Steps to Succeed in Multi Level MarketingQnet Direct Selling - Steps to Succeed in Multi Level Marketing
Qnet Direct Selling - Steps to Succeed in Multi Level MarketingQnet Direct Selling
 
sdfs
sdfssdfs
sdfshiteshjct
 
Developing Your Online Presence In Social Media
Developing Your Online Presence In Social Media Developing Your Online Presence In Social Media
Developing Your Online Presence In Social Media Lynne d Johnson
 
Social Media Marketing Plan
Social Media Marketing PlanSocial Media Marketing Plan
Social Media Marketing PlanNwoji Eugene
 
12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B Marketers12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B MarketersCarla Johnson
 
Five Steps to B2B Social Media Marketing Success
Five Steps to B2B Social Media Marketing SuccessFive Steps to B2B Social Media Marketing Success
Five Steps to B2B Social Media Marketing SuccessHeidi Miller
 
6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness 6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness Kate Rooney
 
Network marketing exposed
Network marketing exposedNetwork marketing exposed
Network marketing exposedRaymond Miller Medina
 
Haaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialHaaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialMarkus Nieminen
 
What is an mlm company?
What is an mlm company?What is an mlm company?
What is an mlm company?JoAnne Mbonigaba
 
The ultimate multi level marketing
The ultimate multi level marketingThe ultimate multi level marketing
The ultimate multi level marketingMOIZ AHMED
 
Marketing & Sales collaboration – getting closer to the customer
Marketing & Sales collaboration – getting closer to the customerMarketing & Sales collaboration – getting closer to the customer
Marketing & Sales collaboration – getting closer to the customerLinkedIn
 
12 Sales Effectiveness Experts To Follow If You're In Sales Operations
12 Sales Effectiveness Experts To Follow If You're In Sales Operations12 Sales Effectiveness Experts To Follow If You're In Sales Operations
12 Sales Effectiveness Experts To Follow If You're In Sales OperationsOptymyze
 
Building a Strong Brand
Building a Strong BrandBuilding a Strong Brand
Building a Strong BrandBryan Specht
 
Rniemi3 oppimisen teknomaisemaa
Rniemi3 oppimisen teknomaisemaaRniemi3 oppimisen teknomaisemaa
Rniemi3 oppimisen teknomaisemaateemu.moilanen
 
2008 Day 2 Isll Resource Cycle Info Res Access
2008 Day 2 Isll Resource Cycle Info Res Access2008 Day 2 Isll Resource Cycle Info Res Access
2008 Day 2 Isll Resource Cycle Info Res AccessAlice Heather
 

Más contenido relacionado

La actualidad más candente

Inside Every Creative there's a hidden Marketing Guerrilla - PPT
Inside Every Creative there's a hidden Marketing Guerrilla - PPTInside Every Creative there's a hidden Marketing Guerrilla - PPT
Inside Every Creative there's a hidden Marketing Guerrilla - PPTMohit Pachauri
 
Social identity, social love, social selling!
Social identity, social love, social selling! Social identity, social love, social selling!
Social identity, social love, social selling! Mando Liussi
 
Inside the social media mind 4 5-13
Inside the social media mind 4 5-13Inside the social media mind 4 5-13
Inside the social media mind 4 5-13Heidi Miller
 
Skills to be mastered by every aspiring entrepreneur
Skills to be mastered by every aspiring entrepreneurSkills to be mastered by every aspiring entrepreneur
Skills to be mastered by every aspiring entrepreneurIAM Marketing
 
Qnet Direct Selling - Steps to Succeed in Multi Level Marketing
Qnet Direct Selling - Steps to Succeed in Multi Level MarketingQnet Direct Selling - Steps to Succeed in Multi Level Marketing
Qnet Direct Selling - Steps to Succeed in Multi Level MarketingQnet Direct Selling
 
Developing Your Online Presence In Social Media
Developing Your Online Presence In Social Media Developing Your Online Presence In Social Media
Developing Your Online Presence In Social Media Lynne d Johnson
 
Social Media Marketing Plan
Social Media Marketing PlanSocial Media Marketing Plan
Social Media Marketing PlanNwoji Eugene
 
12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B Marketers12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B MarketersCarla Johnson
 
Five Steps to B2B Social Media Marketing Success
Five Steps to B2B Social Media Marketing SuccessFive Steps to B2B Social Media Marketing Success
Five Steps to B2B Social Media Marketing SuccessHeidi Miller
 
6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness 6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness Kate Rooney
 
Haaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialHaaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialMarkus Nieminen
 
The ultimate multi level marketing
The ultimate multi level marketingThe ultimate multi level marketing
The ultimate multi level marketingMOIZ AHMED
 
Marketing & Sales collaboration – getting closer to the customer
Marketing & Sales collaboration – getting closer to the customerMarketing & Sales collaboration – getting closer to the customer
Marketing & Sales collaboration – getting closer to the customerLinkedIn
 
12 Sales Effectiveness Experts To Follow If You're In Sales Operations
12 Sales Effectiveness Experts To Follow If You're In Sales Operations12 Sales Effectiveness Experts To Follow If You're In Sales Operations
12 Sales Effectiveness Experts To Follow If You're In Sales OperationsOptymyze
 
Building a Strong Brand
Building a Strong BrandBuilding a Strong Brand
Building a Strong BrandBryan Specht
 

La actualidad más candente (20)

Brandidea
BrandideaBrandidea
Brandidea
 
Inside Every Creative there's a hidden Marketing Guerrilla - PPT
Inside Every Creative there's a hidden Marketing Guerrilla - PPTInside Every Creative there's a hidden Marketing Guerrilla - PPT
Inside Every Creative there's a hidden Marketing Guerrilla - PPT
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
Social identity, social love, social selling!
Social identity, social love, social selling! Social identity, social love, social selling!
Social identity, social love, social selling!
 
Inside the social media mind 4 5-13
Inside the social media mind 4 5-13Inside the social media mind 4 5-13
Inside the social media mind 4 5-13
 
Skills to be mastered by every aspiring entrepreneur
Skills to be mastered by every aspiring entrepreneurSkills to be mastered by every aspiring entrepreneur
Skills to be mastered by every aspiring entrepreneur
 
Qnet Direct Selling - Steps to Succeed in Multi Level Marketing
Qnet Direct Selling - Steps to Succeed in Multi Level MarketingQnet Direct Selling - Steps to Succeed in Multi Level Marketing
Qnet Direct Selling - Steps to Succeed in Multi Level Marketing
 
sdfs
sdfssdfs
sdfs
 
Developing Your Online Presence In Social Media
Developing Your Online Presence In Social Media Developing Your Online Presence In Social Media
Developing Your Online Presence In Social Media
 
Social Media Marketing Plan
Social Media Marketing PlanSocial Media Marketing Plan
Social Media Marketing Plan
 
12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B Marketers12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B Marketers
 
Five Steps to B2B Social Media Marketing Success
Five Steps to B2B Social Media Marketing SuccessFive Steps to B2B Social Media Marketing Success
Five Steps to B2B Social Media Marketing Success
 
6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness 6 Digital Marketing Trends for Brand Awareness
6 Digital Marketing Trends for Brand Awareness
 
Network marketing exposed
Network marketing exposedNetwork marketing exposed
Network marketing exposed
 
Haaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialHaaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture material
 
What is an mlm company?
What is an mlm company?What is an mlm company?
What is an mlm company?
 
The ultimate multi level marketing
The ultimate multi level marketingThe ultimate multi level marketing
The ultimate multi level marketing
 
Marketing & Sales collaboration – getting closer to the customer
Marketing & Sales collaboration – getting closer to the customerMarketing & Sales collaboration – getting closer to the customer
Marketing & Sales collaboration – getting closer to the customer
 
12 Sales Effectiveness Experts To Follow If You're In Sales Operations
12 Sales Effectiveness Experts To Follow If You're In Sales Operations12 Sales Effectiveness Experts To Follow If You're In Sales Operations
12 Sales Effectiveness Experts To Follow If You're In Sales Operations
 
Building a Strong Brand
Building a Strong BrandBuilding a Strong Brand
Building a Strong Brand
 

Destacado

Rniemi3 oppimisen teknomaisemaa
Rniemi3 oppimisen teknomaisemaaRniemi3 oppimisen teknomaisemaa
Rniemi3 oppimisen teknomaisemaateemu.moilanen
 
2008 Day 2 Isll Resource Cycle Info Res Access
2008 Day 2 Isll Resource Cycle Info Res Access2008 Day 2 Isll Resource Cycle Info Res Access
2008 Day 2 Isll Resource Cycle Info Res AccessAlice Heather
 
Project Historiographus and HiSTEMM ontology: A semantic wiki for the history...
Project Historiographus and HiSTEMM ontology: A semantic wiki for the history...Project Historiographus and HiSTEMM ontology: A semantic wiki for the history...
Project Historiographus and HiSTEMM ontology: A semantic wiki for the history...José Pedro Sousa Dias
 
Japan Trip Briefing Students
Japan Trip Briefing StudentsJapan Trip Briefing Students
Japan Trip Briefing Studentsswallowapple
 
Nl cims #454671-v1-a-slsl_course_2012_day_1_powerpoint
Nl cims #454671-v1-a-slsl_course_2012_day_1_powerpointNl cims #454671-v1-a-slsl_course_2012_day_1_powerpoint
Nl cims #454671-v1-a-slsl_course_2012_day_1_powerpointAlice Heather
 
Revere youth center presentation final final final edit
Revere youth center presentation final final final editRevere youth center presentation final final final edit
Revere youth center presentation final final final editRachael Keller Bouhanda
 

Destacado (10)

Rniemi3 oppimisen teknomaisemaa
Rniemi3 oppimisen teknomaisemaaRniemi3 oppimisen teknomaisemaa
Rniemi3 oppimisen teknomaisemaa
 
2008 Day 2 Isll Resource Cycle Info Res Access
2008 Day 2 Isll Resource Cycle Info Res Access2008 Day 2 Isll Resource Cycle Info Res Access
2008 Day 2 Isll Resource Cycle Info Res Access
 
Time line
Time lineTime line
Time line
 
Project Historiographus and HiSTEMM ontology: A semantic wiki for the history...
Project Historiographus and HiSTEMM ontology: A semantic wiki for the history...Project Historiographus and HiSTEMM ontology: A semantic wiki for the history...
Project Historiographus and HiSTEMM ontology: A semantic wiki for the history...
 
OPAC
OPACOPAC
OPAC
 
Japan Trip Briefing Students
Japan Trip Briefing StudentsJapan Trip Briefing Students
Japan Trip Briefing Students
 
Revere journal
Revere journalRevere journal
Revere journal
 
RHS Countries Represented
RHS Countries RepresentedRHS Countries Represented
RHS Countries Represented
 
Nl cims #454671-v1-a-slsl_course_2012_day_1_powerpoint
Nl cims #454671-v1-a-slsl_course_2012_day_1_powerpointNl cims #454671-v1-a-slsl_course_2012_day_1_powerpoint
Nl cims #454671-v1-a-slsl_course_2012_day_1_powerpoint
 
Revere youth center presentation final final final edit
Revere youth center presentation final final final editRevere youth center presentation final final final edit
Revere youth center presentation final final final edit
 

Similar a Digital Marketing Success ain't Unobtanium: Lessons from Avatar, the movie

10 #MarketingMistakes Your Small Business Should Avoid At All Cost
10 #MarketingMistakes Your Small Business Should Avoid At All Cost10 #MarketingMistakes Your Small Business Should Avoid At All Cost
10 #MarketingMistakes Your Small Business Should Avoid At All CostLogo Design Guru
 
How to Stay Ahead of Fierce Competition in Digital Marketing Campaigns
How to Stay Ahead of Fierce Competition in Digital Marketing CampaignsHow to Stay Ahead of Fierce Competition in Digital Marketing Campaigns
How to Stay Ahead of Fierce Competition in Digital Marketing CampaignsOutreach Digital Marketing
 
Mlm marketing
Mlm marketingMlm marketing
Mlm marketingThe USC
 
Top 5 things you should know about social media banter!
Top 5 things you should know about social media banter!Top 5 things you should know about social media banter!
Top 5 things you should know about social media banter!Impulse Digital
 
Huge marketing ideas on a small budget - 40 marketing tips for small business
Huge marketing ideas on a small budget - 40 marketing tips for small businessHuge marketing ideas on a small budget - 40 marketing tips for small business
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
 
Your 2015 Digital Marketing Essential Planning Guide
Your 2015 Digital Marketing Essential Planning GuideYour 2015 Digital Marketing Essential Planning Guide
Your 2015 Digital Marketing Essential Planning GuideTiffani Allen
 
10 Brand Building Strategies You Should Know
10 Brand Building Strategies You Should Know10 Brand Building Strategies You Should Know
10 Brand Building Strategies You Should KnowSimranBhmara
 
Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Galaxy Weblinks Inc
 
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...Golden Girl Marketing
 
B2B Lead Generation - Bridge the Divide Between Sales & Marketing
B2B Lead Generation - Bridge the Divide Between Sales & MarketingB2B Lead Generation - Bridge the Divide Between Sales & Marketing
B2B Lead Generation - Bridge the Divide Between Sales & Marketing3D2B
 
The Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdfThe Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdfInsightsSuccess4
 
Entrepreneur event presentation
Entrepreneur event presentationEntrepreneur event presentation
Entrepreneur event presentationJason Baudendistel
 
David Dubbs | The Beginners Guide to Internet Marketing
David Dubbs | The Beginners Guide to Internet MarketingDavid Dubbs | The Beginners Guide to Internet Marketing
David Dubbs | The Beginners Guide to Internet MarketingDavid Dubbs Internet Marketer
 
Digital Marketing Company for Startups - iTrobes
Digital Marketing Company for Startups - iTrobesDigital Marketing Company for Startups - iTrobes
Digital Marketing Company for Startups - iTrobesiTrobes
 
What is digital marketing? What it is not? Via https://www.g2mteam.com/
What is digital marketing? What it is not? Via https://www.g2mteam.com/What is digital marketing? What it is not? Via https://www.g2mteam.com/
What is digital marketing? What it is not? Via https://www.g2mteam.com/Einav Laviv
 
what is brand building-pdf
what is brand building-pdfwhat is brand building-pdf
what is brand building-pdfAnton Kraly
 

Similar a Digital Marketing Success ain't Unobtanium: Lessons from Avatar, the movie (20)

10 #MarketingMistakes Your Small Business Should Avoid At All Cost
10 #MarketingMistakes Your Small Business Should Avoid At All Cost10 #MarketingMistakes Your Small Business Should Avoid At All Cost
10 #MarketingMistakes Your Small Business Should Avoid At All Cost
 
How to Stay Ahead of Fierce Competition in Digital Marketing Campaigns
How to Stay Ahead of Fierce Competition in Digital Marketing CampaignsHow to Stay Ahead of Fierce Competition in Digital Marketing Campaigns
How to Stay Ahead of Fierce Competition in Digital Marketing Campaigns
 
Mlm marketing
Mlm marketingMlm marketing
Mlm marketing
 
B2b buyer behaviour
B2b buyer behaviourB2b buyer behaviour
B2b buyer behaviour
 
Top 5 things you should know about social media banter!
Top 5 things you should know about social media banter!Top 5 things you should know about social media banter!
Top 5 things you should know about social media banter!
 
Huge marketing ideas on a small budget - 40 marketing tips for small business
Huge marketing ideas on a small budget - 40 marketing tips for small businessHuge marketing ideas on a small budget - 40 marketing tips for small business
Huge marketing ideas on a small budget - 40 marketing tips for small business
 
The 10 influential marketing leaders to watch in 2019
The 10 influential marketing leaders to watch in 2019The 10 influential marketing leaders to watch in 2019
The 10 influential marketing leaders to watch in 2019
 
Your 2015 Digital Marketing Essential Planning Guide
Your 2015 Digital Marketing Essential Planning GuideYour 2015 Digital Marketing Essential Planning Guide
Your 2015 Digital Marketing Essential Planning Guide
 
10 Brand Building Strategies You Should Know
10 Brand Building Strategies You Should Know10 Brand Building Strategies You Should Know
10 Brand Building Strategies You Should Know
 
Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?
 
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
Be Heard In A Digital World Getting Started With The 10 Positioning Principle...
 
B2B Lead Generation - Bridge the Divide Between Sales & Marketing
B2B Lead Generation - Bridge the Divide Between Sales & MarketingB2B Lead Generation - Bridge the Divide Between Sales & Marketing
B2B Lead Generation - Bridge the Divide Between Sales & Marketing
 
The Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdfThe Most Influential CMOs to Follow in 2023 January2023.pdf
The Most Influential CMOs to Follow in 2023 January2023.pdf
 
Entrepreneur event presentation
Entrepreneur event presentationEntrepreneur event presentation
Entrepreneur event presentation
 
David Dubbs | The Beginners Guide to Internet Marketing
David Dubbs | The Beginners Guide to Internet MarketingDavid Dubbs | The Beginners Guide to Internet Marketing
David Dubbs | The Beginners Guide to Internet Marketing
 
Digital Marketing Company for Startups - iTrobes
Digital Marketing Company for Startups - iTrobesDigital Marketing Company for Startups - iTrobes
Digital Marketing Company for Startups - iTrobes
 
What is digital marketing? What it is not? Via https://www.g2mteam.com/
What is digital marketing? What it is not? Via https://www.g2mteam.com/What is digital marketing? What it is not? Via https://www.g2mteam.com/
What is digital marketing? What it is not? Via https://www.g2mteam.com/
 
Branding 101
Branding 101Branding 101
Branding 101
 
what is brand building-pdf
what is brand building-pdfwhat is brand building-pdf
what is brand building-pdf
 
Digital marketing in bhilai
Digital marketing in bhilaiDigital marketing in bhilai
Digital marketing in bhilai
 

Último

Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Bhuvaneswari Subramani
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxRemote DBA Services
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityWSO2
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusZilliz
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 

Último (20)

Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 

Digital Marketing Success ain't Unobtanium: Lessons from Avatar, the movie

  • 1. Digital Marketing Success ain’t Unobtanium: Lessons from , the movie
  • 2. DIGITAL MARKETING LESSON #1 Brands that are handicapped by small marketing budgets and cannot afford to invest in traditional marketing, need not despair. Digital Marketing opens up a whole new world of possibilities and lets Brands find their feet online.
  • 3. DIGITAL MARKETING LESSON #2 Brands that struggle for good ROI in traditional marketing, can find spectacular success online if they play their game well.
  • 4. DIGITAL MARKETING LESSON #3 Brands that take the leap online have to remember that they have killer competition there too. However, the key to succeeding online is peace and not war.
  • 5. DIGITAL MARKETING LESSON #4 Brands have to find a good mix of their offline (product, intrinsic) and online (personality, extrinsic) strengths to be successful in the digital world.
  • 6. DIGITAL MARKETING LESSON #5 Document the steps involved in your Brand’s Digital Marketing initiatives. They will come in handy later.
  • 7. DIGITAL MARKETING LESSON #6 Never underestimate the power of the underdog in your team. He just might be the only one that gets social media. Brand Managers, look within your teams before you seek out!
  • 8. DIGITAL MARKETING LESSON #7 Once you find an enthusiastic young chap that gets social media, educate him about the business imperatives. Otherwise, he’ll just end up having a whole lot of fun at your expense!
  • 9. DIGITAL MARKETING LESSON #8 Every step you take online is closely monitored. Tread carefully.
  • 10. DIGITAL MARKETING LESSON #9 Be genuine. It will show through and win over the skeptics.
  • 11. DIGITAL MARKETING LESSON #10 Brands online have to experiment without fear of failure.
  • 12. DIGITAL MARKETING LESSON #11 Give Respect. Take Respect. Learn all along the way.
  • 13. DIGITAL MARKETING LESSON #12 Brands that befriend people online with selfish motives are in for trouble. Until and unless people agree to give you what you want, do not take it away from them.
  • 14. DIGITAL MARKETING LESSON #13 When Marketing Online, choose media vehicles that bond with your customers. Just because everyone else is doing fancy campaigns on facebook, doesn’t mean that your Brand can be successful there.
  • 15. DIGITAL MARKETING LESSON #14 The Social Media guy in your team alone cannot drive positive word- of-mouth online. If the Brand is screwing up on other fronts, he can only apologize for your behavior and hope you make amends.
  • 16. DIGITAL MARKETING LESSON #15 If you truly want to win hearts and minds, dazzle them.