Hyundai card, Hyundai Capital Company report english

2. Hyundai Card
Contents
CEO’s Letter 02
History 06
Redefining the financial industry
Hyundai Life
Location 10
Hyundai Card, Life, Capital, and Commercial
Korea and in abroad
Directors & Executives 18
Innovative leadership in a systematic organization
With Numbers
Financial Highlights 24 Thinking about numbers
Financial performance in 2011 and robust
financial health in assets
Hyundai Capital
Products 36
Well-structured product portfolio
Partnership 44
Synergy from successful partnerships
Press Coverage 50
Hyundai Card, Life, Capital and Commercial
in the media
Hyundai Commercial

3. Hyundai Card
CEO’s Letter
CEO’s Letter
At Hyundai Card, Hyundai Life, Hyundai Capital and Hyundai Commercial, we are obsessed
“ e are obsessive about
W
Hyundai Life
with numbers. Numbers are a matter of life and death for any company - especially one in
the financial sector. To achieve robust data, we have managed our company according to
number. In order to earn good
conservative principles while maintaining an acute sensitivity to the trends that are redefining
our industries. Our rock-solid foundation in numbers have enabled us to invite global pop
stars, world class orchestras and sports stars, take new steps in design and firmly ground
numbers, we run our company
our pioneering culture and work environment in Korea’s black-suited corporate world. In
short, Hyundai’s ground-breaking innovation is founded upon our strength in numbers.
with disciplines.”
2011 was a challenging year. In Korea, disputes about merchant fees heightened while
rising household debt resulted in a further loss of confidence in the financial industry.
03
Tension intensified in both the credit card and capital markets as our competitors rearmed.
In addition, the auto financing market became more cutthroat as retail and savings banks
rushed in.
Looking beyond the turbulence of these crises, we focused on fortifying our fundamentals
Hyundai Capital
in financial services. As a result, Hyundai Card, Capital and Commercial earned a record
KRW 1.7 trillion in combined operating incomes, up 10% from 2010 when excluding one-off
earnings.
Without relying on external financing, Hyundai Card, Capital and Commercial all have
sufficient operating capital for the next six months in terms of cash flow and credit lines. In
addition, rather than in short-term, high-risk financial services, the majority of our assets
lie in credit purchase and auto financing which guarantee long-term, stable revenues. I’m
especially proud of how we were able to preserve dynamism in our businesses over the
years while maintaining the industry’s lowest delinquency rate.
Hyundai Commercial
With Numbers

4. Hyundai Card
CEO’s Letter
At Hyundai Card, Hyundai Life, Hyundai Capital and Hyundai Commercial, we are obsessed As a financial company, our overriding concern is managing risk. There can be no loopholes 2012 will present even more difficult challenges. KRW 900 trillion in Korean household debt
Hyundai Life
with numbers. Numbers are a matter of life and death for any company - especially one in or compromises in this. To sustain momentum, we have devoted our energies towards indicates that the business climate next year will be burdened by heavy regulation. However,
the financial sector. To achieve robust data, we have managed our company according to marketing, but only on the firm foundation provided by thorough risk management. Our goal as we have in the past, we will commit to our principles and find new growth opportunities
conservative principles while maintaining an acute sensitivity to the trends that are redefining is not to achieve stability, but sustainable growth. We found that scientific approaches to by pioneering new markets.
our industries. Our rock-solid foundation in numbers have enabled us to invite global pop marketing can revitalize the market and its players and provide new experiences and positive
stars, world class orchestras and sports stars, take new steps in design and firmly ground value to consumers while simultaneously contributing to risk management. Marketing that This year, we welcomed a new addition to the Hyundai family: Hyundai Life. Now our retail-
our pioneering culture and work environment in Korea’s black-suited corporate world. In targets specific customers can better accommodate customer needs while preventing costs financing arm is complete with credit card and consumer finance, commercial financing
short, Hyundai’s ground-breaking innovation is founded upon our strength in numbers. incurred from defaulting accounts by securing high-value customers. services, and life insurance. The insurance market will provide endless growth engines
and business opportunities. Moreover, we expect visible results in our overseas business
2011 was a challenging year. In Korea, disputes about merchant fees heightened while Our marketing strategies are deeply grounded in scientific research. Instead of relying initiatives in China and the UK. I’m confident that 2012 will be a year of innovation and new
rising household debt resulted in a further loss of confidence in the financial industry. on assumptions and trailing behind the needs of our customers, we take a preemptive growth for us at Hyundai Card, Hyundai Life, Hyundai Capital and Hyundai Commercial.
Tension intensified in both the credit card and capital markets as our competitors rearmed. approach. Success stories in marketing include our well-defined credit card portfolio from “M
In addition, the auto financing market became more cutthroat as retail and savings banks to ZERO” and MY BUSINESS, an integrated service solution providing not only capital, but
rushed in. also operational support to business owners.
Looking beyond the turbulence of these crises, we focused on fortifying our fundamentals The competencies of our group also lie in successful partnerships. In 2004, we established
Hyundai Capital
in financial services. As a result, Hyundai Card, Capital and Commercial earned a record a solid partnership with GE that helped to strengthen our infrastructure by sharing corporate
KRW 1.7 trillion in combined operating incomes, up 10% from 2010 when excluding one-off cultures and business know-how. In our overseas business, Hyundai Capital America
earnings. recorded USD 200 million in net profit and has gradually secured its position as a major Ted Chung
auto financing provider for American customers of Hyundai and Kia Motors. In Europe, we CEO: Hyundai Card; Hyundai Capital; Hyundai Commercial
Without relying on external financing, Hyundai Card, Capital and Commercial all have joined hands with the Consumer Finance sector of Europe’s largest bank Santander and Chairman of the Board: Hyundai Life
sufficient operating capital for the next six months in terms of cash flow and credit lines. In established a joint company in the UK to expand our presence in the European market.
addition, rather than in short-term, high-risk financial services, the majority of our assets
lie in credit purchase and auto financing which guarantee long-term, stable revenues. I’m
especially proud of how we were able to preserve dynamism in our businesses over the
years while maintaining the industry’s lowest delinquency rate.
Hyundai Commercial

5. Hyundai Card
History
History
Hyundai Life
“ rom Hyundai Auto Finance
F
in 1993 to Hyundai Life in 2012,
our history is one of growth.”
07
Hyundai Capital
Hyundai Commercial
With Numbers

6. Hyundai Card
History
1993 1995 1999 2001 2002 2003 2004 2005
12 04 01 04 06 03 06 10 01 10
| ounded as Hyundai
F | ompany name
C | ompany name
C | eadquarters moved
H | yundai Card
H | aunched Hyundai
L | yundai Capital
H | oundation of joint
F | aunched Hyundai
L | oundation of joint
F
Auto Finance, Inc. changed to Hyundai changed to Hyundai to Yeouido introduced Save Card M launched Mortgage venture between Capital’s Pro venture between
Financial Services, Inc. Capital Services, Inc. Point System Loan Hyundai Capital and Volleyball Team Hyundai Card and
07 11
GE Capital Cheonan Hyundai GE Capital
| yundai Capital
H 10 | yundai Capital
H 08
Skywalkers
launched auto | yundai Capital
H selected Best in | ormation of
F | aunched Hyundai
L 11
leasing services named No. 1 in Customer Service strategic alliance Capital’s auto-leasing 02 | yundai Card
H
Installment Financing Innovation Category, between Hyundai brand KlassAuto | Launched Hyundai awarded Korean
08
by Korean Customer Customer Satisfaction Capital GE Capital Card the Black Finance Innovation
| Hyundai Capital | aunched Hyundai
L
Satisfaction Index Management Awards Award
acquired Diners 09 Capital’s installment 08
(KCSI) by Korea Management
Club, Inc. | yundai Card ranked
H financing brand | Formation of 12
Association Consulting
No. 1 in Service Autoplan strategic alliance | aunched Hyundai
L
10
Quality Index by between Hyundai Capital’s integrated
| iners Club Card
D | yundai Capital
H
Korea Management Card GE Capital personal financing
changed name to named No. 1 in
Association brand Prime Loan
Hyundai Card, Inc. installment financing 09
Consulting
by Korea Consumer | aunched Hyundai
L
Satisfaction Index Capital’s Prime
(KCSI) Mortgage Loan
Hyundai Life
2006 2007 2008 2009 2010 2011 2012
02 02 06 01 01 12 03 11 06 04
| aunched Hyundai
L | Hyundai Card | Hyundai Capital | Hyundai Capital | yundai Capital
H | apan’s largest credit
J | yundai Commercial
H | yundai Card
H | aunched Hyundai
L | Launched Hyundai
Card the Purple awarded Korea launched loan waiver introduced Plus secured KRW 1.65 rating company JCR was named Power launched Platinum 3 Card Platinum 2 Card DIRECT
09
Ethical Management program Membership trillion credit line revised Hyundai Brand Company in Series
| aunched Hyundai
L 08 05
Grand Prix in Cultural Capital’s rating the Lease Financing
Card’s service brand 08 | yundai Capital
H 03 | Hyundai Capital | yundai Commercial
H | Established
Management outlook to “stable” Category by Seoul
PRIVIA | Hyundai Card issued JPY 47 billion | yundai Capital
H issued JPY 30 billion hits KRW 3 trillion in Hyundai Life
Economic Daily
03 opened offline in Samurai bonds ranked No. 1 in Korean | Hyundai Card in Samurai bonds assets
| yundai Card
H
| yundai Commercial
H M-point Shop as Industrial Brand Power ranked No. 1 in 07
was named Most 03 | SP upgraded 10
established to the first of its kind in the Capital Category National Customer | yundai Capital
H
Respected Company | yundai Capital
H Hyundai Capital’s | yundai Card
H
Hyundai Capital
take over industrial in Korea by Korea Management Satisfaction Index launched Direct Loan
in Korea in the Credit received AA1(Positive) credit rating to BBB+ Hyundai Capital
services from Association Consulting (NCSI) in the credit
Card Category by 10 rating from RAM 09 (stable) opened MY BUSINESS
Hyundai Capital card category for fifth
Korea Management | yundai Capital
H 11 | yundai Card
H portal
04 consecutive year | itch upgraded
F
Association Consulting 04 opened used car | Hyundai Capital Hyundai Capital
| yundai Capital
H in a row Hyundai Card’s 11
| yundai Card issued
H financing portal issued USD 500 million opened corporate
08 issued USD 155 million credit rating to BBB+ | yundai Card
H
USD 400 million in Auto Inside in Yankee bonds | Hyundai Card blog
| pened Hyundai
O in syndicated floating (stable) Hyundai Capital
overseas bonds; first received Korea’s
Card-Hyundai Capital rate notes held MY BUSINESS
of its kind in Korea Best Website Award 12
Finance Shop Success Conference
09 | yundai
H
| yundai Capital
H
12 | yundai Capital
H Commercial’s | yundai Capital
H
launched used car
| yundai Card
H recorded one million domestic credit launched secured
leasing
Received BBB credit used car financing rating upgraded to auto loan
rating from SP customers AA- (stable)
| yundai Card launched
H
10 | yundai Card’s credit
H Android Mobile Card
| yundai Card Hyundai
H rating upgraded
| aunched Hyundai
L
Capital received to AA+ by Korea
Card ZERO
consumer information Investor Service
protection certification
(ISO 27001)
12
| yundai Capital
H
Hyundai Commercial
successfully raised
KRW 185 billion
With Numbers
in foreign capital

7. Hyundai Card
Location
Location
Hyundai Life
“ e started as a company
W
headquartered in Yeouido,
Seoul. Now you can find us
all around the world.”
11
Hyundai Capital
Hyundai Commercial
With Numbers

8. 200m
Hyundai Card
Location
The National Assembly Building
Headquarters
National Assembly subway station
Headquarters 2
Headquarters 1
Headquarters 3
Headquarters 3 (under construction)
(under construction)
Headquarters 2 Yeongdeungpo Office
Hyundai Life
Headquarters 1
Yeongdeungpo subway station
13
Hyundai Capital
The National Assembly Building
Boramae Park
Hyundai Commercial
National Assembly National Assembly
subway station Exit no. 1 subway station Exit no. 2
Hyundai Life
With Numbers

9. Hyundai Card
Location
Seoul Offices Regional Offices
Hongik University Office:
Hyundai Card
Hyundai Capital
Headquaters: Hyundai Commercial
Hyundai Card
Hyundai Life
Hyundai Capital
Hyundai Commercial
Suwon Office:
Hyundai Card
Hyundai Capital
Hyundai Commercial
Daejeon Office:
Yangjae Offcie:
Hyundai Card
Hyundai Card
Hyundai Capital
Hyundai Capital
15
Hyundai Commercial
Gwangju Office:
Hyundai Capital
Hyundai Card
Hyundai Capital
Ulsan Office:
Hyundai Card
Hyundai Capital
Hyundai Commercial
Yeongdeungpo Office: Hannamdong Office: Seoul Auto Gallery:
Hyundai Card Hyundai Card Hyundai Capital
Hyundai Capital
Busan Office:
Hyundai Card
Daegu Office: Hyundai Capital
Hyundai Commercial
Hyundai Card
Hyundai Capital
With Numbers
Hyundai Commercial
Headquaters:
Hyundai Life

10. Hyundai Card
Location
Global Offices
Hyundai Capital Russia LLC Hyundai Capital Beijing Representative Office Hyundai Capital America
Testovskaya 10, North Tower 15F, 16F Guan Cheng Tower, Taiyanggongzhong Road, 3161 Michelson Drive, Irvine CA,
123317, Moscow, Russia Chaoyang District, Beijing, China (100028) 92612, U.S.A
HCA Irvine Operating Center
210 Commerce Irvine, CA 92602, U.S.A
Hyundai Capital UK Ltd.
3 Princess Way, Redhill,
Hyundai Life
RH1 1SR, United Kingdom
17
Hyundai Capital provides
financial consulting services
for Hyundai and Kia Motors
in Australia
350 Parramatta Road
Hyundai Capital
Homebush NSW 2140,
Sydney, Australia
HCA Atlanta Operating Center
Hyundai Capital Europe GmbH 7775 The Bluffs Suite A Austell,
HCA Dallas Operating Center
GA 30168, U.S.A
Theodor HeussAllee 11, 6100 W Plano Pkwy, Plano, TX ,
60486 Frankfrut am Main, Germany U.S.A
Hyundai Capital Germany GmbH
Theodor HeussAllee 11,
60486 Frankfrut am Main, Germany
Hyundai Capital, Hyundai Card Hyundai Capital provides
Hyundai Commercial Headquarters financial consulting services
3, Llisadangdae-ro, Yeongdeungpo-gu for Hyundai and Kia Motors
Seoul, Korea, 150-706 in Brazil
Hyundai Motor Brazil
Montadora A-LTDA Av.
Hyundai Commercial
Hyundai Capital New Delhi Ibiraquera 2120, 3 Andor
Representative Office Bairro Indianopolis, CEP
With Numbers
6th floor, Corporate One, Plot No. 5, 04028-001 Sao Paulo, Brazil
Non-Hierarchical Commercial Centre,
Jasolar, New Delhi 100 076, India

11. Hyundai Card
Directors Executives
Directors
Hyundai Life
“ yundai Card, Life, Capital
H
Executives and Commercial are winning
success and building a leading
corporate culture with their
19
systematic organization.”
Hyundai Capital
Hyundai Commercial
With Numbers

12. Ick-Jin Park
Hyundai Hyundai Hyundai Senior Vice President | Strategy Hyundai
Card Life Capital Planning Division Commercial
Sang-Hyuk Suh
Senior Vice President | Overseas
Business Department
Eun-Gu Jang
Senior Vice President |
Corporate Business Division
Sung-Won Jin
Senior Vice President | Cross-
sell Business Department
Heather Valteris
Directors Executives Directors Executives Directors Executives Vice president | Finance Directors Executives
Management Representative
Niclas Neglen
Vice President | Finance
Ted Chung Ted Chung Ick-Jin Park Kwan-Sun Ahn Ted Chung Jin-Hwan Choi Dae-Geum Kang Ted Chung Ted Chung Representative Yeon-Woong Baek Ted Chung Ted Chung Hwan-Jun Yang
President CEO Senior Vice President | Vice President | Strategic Chairman of the Board CEO Vice President | Customer President CEO Vice President | Collections President CEO Vice President | IT Innovation
Gwi-Ho Kang
Hyun-Seok Shin Strategy Planning Division Planning Department Jin-Hwan Choi Support Department Hyun-Seok Shin Vice President | Auto Finance Department Byeong-Hee Kim Department
Ciaran Barr Myung-Sik Chang Ciaran Barr Sung-Moon Kim
Director Deputy CEO | Financial Business Eun-Gu Jang Hwan-Jun Yang President Auditor Sean Park Director Deputy CEO | Financial Business Department 2 Kwan-Sun Ahn Director Auditor Byeong-Ku Jeon
Yoo-No Hwang Representative Senior Vice President | Vice President | IT Innovation Myung-Sik Chang Vice President | TM Sales Won-Hee Lee Representative In-Hwan Kwak Vice President | Strategic Won-Hee Lee Vice President |
Ho-Sung Suh Byeong-Hee Kim
Director Corporate Business Division Department Director, Audit Committee Department Director Vice President | Collections Planning Department Director Corporate Management
Hyun-Seok Shin Executive Vice President | Asset Hyun-Seok Shin Executive Vice President | Vice
Member Department Department
Yong-Bae Lee Senior Executive Vice President Sung-Won Jin Joon Oh Management Division Bo-Yoon Kang Senior Executive Vice President Hwan-Jun Yang Ju-Hyuk Lee President
Yong-Bae Lee
Director | Auto Business Division Senior Vice President | Vice President | Design Byung-Chul Choi Vice President | Product RD Director | Auto Business Division Dae-Kyoon Kwon Vice President | IT Innovation Director Kyu-Sik Kim
Beom-Jin Kim Jwa-Jin Cho
Cross-sell Business Department Department Director Department Vice President | Corporate Department Vice President | Business Legal
Ciaran Barr Yoo-No Hwang Senior Vice President | Managing Ciaran Barr Yoo-No Hwang Jwa-Jin Cho Executive Vice President
Services Division Affairs Department
Director Senior Executive Vice President Dae-Kyoon Kwon Hwan-Bin Yong Kyung-Yup Kim Division Young-Wan Ko Senior Executive Vice President Joon Oh Director | Strategic Planning
Director
| Corporate Services Division Vice President | Vice President | Finance Sales Outstanding Director Vice President | Audit | Corporate Services Division Gyu-Sik Kim Vice President | Design Division Kil-Ho Jun
Chan-Woo Jeong Woo-Jin Lee Bernard van Bunnik
Corporate Services Division Department Department Vice President | Business Legal Department Vice President | Industrial
Outstanding Director, Jung-Hoe Kim Kwang-Woo Park Senior Vice President | Operation Won-Jong Sang Byung-Doo Kim
Director Affairs Department Financing Department
Audit Committee Member Advisor Seong-Uk Kwon Gyo-Chang Lee Outstanding Director Division Seung-Ryoung Advisor Hwan-Bin Yong Executive Vice President | Risk
Vice President | Fee Business Vice President | CS Department Kang Matthew Richard Susser Deok-Hwan Kim Vice President | Finance Sales Management Division Ki-Hwa Jang
Sang-Yong Lee Byeong-Doo Kim Ui-Myung Park Dae-Kyung Kim Director Woon-Chul Jung
Department (Fee Biz) Vice President | Seoul Vice President | Finance Department Vice President | Corporate
Outstanding Director, Executive Vice President | Myong-Su Lee Outstanding Director Senior Vice President | Sales Auditor Gun-Woo Kim
Headquarter Planning Department Finance Department
Risk Division Gyu-Sik Kim Vice President | Business Division Woon-Chul Jung Gyo-Chang Lee Senior Vice President | IT
Audit Committee Member Byeong-Doo Kim
Vice President | Business Legal Innovation Department Sung-Pyo Hong Myuoung-Joo Kang Auditor Sang-Woo Kim Vice President | CS Department Department
Sung-Tai Hong Suk-Joon Won Outstanding Director Chang-Geun Yang Executive Vice President | Risk
Affairs Department Vice President | DongBu Vice President | Underwriting
Outstanding Director, Executive Vice President | Mee-Yong Lee Vice President | IT Department Management Division Myong-Su Lee Ick-Jin Park
Headquarter Department
Audit Committee Member Marketing Division Deok-Hwan Kim Vice President | CLM Vice President | Business Senior Vice President | Strategic
Joong-Il Kim Ju-Hyuk Lee
Vice President | Finance Department Sung-Moon Kim Innovation Department Planning Division
Xavier Durand Ju-Hyuk Lee Vice President | Asset Executive Vice President
Planning Department Vice President | Audit
Outstanding Director Executive Vice President | Yoon-Seok Lee Management Department | Financial Business Byung-Hui Lee Jeong-Hak Son
Financial Business Sang-Woo Kim Vice President | Corporate Representative Department Vice President | Auto Finance Senior Vice President
Robert Morimoto Jin-Bong Han
Representative Vice President | Underwriting Services Department Soo-Kyung Kim Department 3 | Investment Financing
Outstanding Director Vice President | Corporate Keun-Bae Jung
Department Vice President | Corporate Department
Jin-Moon Jung Joon-Suk Lee Service Department Executive Vice President | Auto Yoon-Seok Lee
Bhupesh Gupta Executive Vice President | Sung-Moon Kim Vice President | SME Business Business Division Management Department Vice President | Corporate Kwan-Sun Ahn
Outstanding Director Card Sales Division Vice President | Audit Department Yoon-Tae Kim Services Department Vice President | Strategic
Jwa-Jin Cho
Department Vice President | Finance Division Planning Department
Jwa-Jin Cho Byung-Sik Jang Executive Vice President | Joon-Suk Lee
Executive Vice President | Yoon-Tae Kim Vice President | Risk Strategy Planning Division In-Ju Kim Vice President | SME Business Myong-Su Lee
Strategy Planning Division Vice President | Finance Division Management Department 1 Vice President | Yeongnam Department Vice President | Business
Gun-Woo Kim
South Auto Innovation Department
Gun-Woo Kim Chang-Han Kim Sung-Weon Choi Senior Vice President | IT Dai-Gyu Lim
Senior Vice President | Vice President | Jungbu Card Vice President | HR Department Division Hyun-Joo Kim Vice President | Jungbu Auto Byung-Sik Jang
IT Division Regional Headquarters Vice President | Risk Regional Headquarters Vice President | Risk
Yong-Teak Hwang Jung-In Kim
Representative Management
Jung-In Kim Soo-Jeong Baek Vice President | Marketing Senior Vice President | Operation Byung-Sik Jang
Department 1
Senior Vice President | Vice President | Brand Department Division Hong-Kyun Kim Vice President | Risk
Operation Division Department 1 Vice President | Beijing Management Department 1 Yeon-Woong Baek
Jin-Tae Kim
Representative Office Vice President | Collections
Jin-Tae Kim Yeon-Woong Baek Senior Vice President | Brand Sung-Weon Choi
Department
Senior Vice President | Vice President | Collections Division Soo-Jeong Baek Vice President | HR Department
Brand Division Department Vice President | Brand
Department 1

13. Hyundai Card
Financial Highlights
Financial
Hyundai Life
“ yundai Card, Life, Capital
H
Highlights and Commercial are stronger
when facing the challenges.
This is proven by the
25
financial results.”
Hyundai Capital
Hyundai Commercial
With Numbers