2. About i4image i4image provides image consulting services to individuals and corporations, led by the vivacious and passionate Italian founder and director, Anna De Stefano. Focused on defining and enhancing your personal or business image, Anna ensures that her clients benefit from improvements in this often difficult to tap into, yet highly valuable, business differentiator.
3. Why is corporate image important? Corporate image describes the manner in which a company, its activities and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ignores its image is likely to encounter a variety of problems. Some of the warning signs that a business might have an image problem include high employee turnover, the disappearance of major customers, a drop in stock value, and poor relationships with vendors or government officials. In businesses of all sizes, it is vital that managers recognize the importance of creating and maintaining a strong image, and that above all they also make employees aware of it. Remember that a good corporate image can take years to build and only moments to destroy!
4. Why i4image Sales – Anna’s successful background in Pharmaceutical Sales, recognised as one of the most sophisticated sales environments, gives her the insight and ability to improve company’s sales effectiveness. Training – Extensive experience as a National Training Manager for Pharmaceutical Sales means that Anna has the experience of imparting her own knowledge and experience to sales teams, as well as knowing how to turn the theory of selling into reality. Eye for image – We are not going to stick to the rules if the end result doesn’t look right, even if the rules have been followed – at the end of the day it’s about finding the right image for you, not just applying the science. Italian – If you’re interested in Italian styling, you can be confident that you will have a true Italian experience when you work with Anna. Passion – Having a genuine passion about being stylish and paying a lot of attention to detail and quality brings enjoyment to the i4image experience as well as real satisfaction in your results.
5. Corporate Services Corporate Image & Brand Coaching – Do you want the edge in a challenging marketplace? Did you know that 60% of a first impression is based on appearance alone? And that two-thirds of first impressions turn out to be correct? Reinforcing the investment you have already made in skills and knowledge, image and brand coaching focuses on the ability of your people to make positive impressions through their appearance and communication skills. Retail Image & Sales Training – Do you feel you are converting successfully on sales opportunities? Are you selling enough in every transaction? i4image offers a unique package in the marketplace that will enable you to answer “yes” to these questions. Based on a combination of image consultancy and blue-chip quality sales training, this service provides comprehensive and cutting-edge training for your shop-floor retail sales team. Corporate Speaking – Would you like to find a new topic to engage and energise your employees? Something that is valuable to you as a business and to your employees as individuals. i4image is the answer, offering speaking engagements for small or large groups on topics including personal brand management, colour analysis & psychology and corporate vs. personal image. For services for you as an individual, please see my Personal Services guide
