1. Genre: Comedy, Romance
Studio: Sony Pictures
Release Date: September 17, 2010

2. Enter Site
Get glue promotion
Find a movie theater

3. Splash Page
Name
Sex
Places users name on homepage
Questions

4. Homepage
•Hear from the cast
•About the film
•Gallery
•Downloads
•Video
•Earn you’re a quiz
•Play the rumor game
•Send a rumor wall
•Change rumor walls name
•Facebook and Twitter link.
•Share on:
-Stumbleupon
-Digg
-Delicious
-Myspace
Menu

5. Hear from the cast
Sound clips from the movie
Flash art of kid playing the guitar

6. About the film
Link to the Scarlet Letter

7. Gallery
8 images

8. Downloads
Wallpapers
AIM Icons

9. Video
Total of 10 Clips and Trailers
Bouncing
basketball

10. Quiz: Earn your A
Take the quiz
8 questions
Get them wrong
Get them right
Make your own A
Step by step guide

11. Game: Rumor Round up
Instructions Jump over protesters Collect papers with insults

12. Game: Spell It With Your Peas
Get random letters Get points if you get it rightMake a word
Similar to popular App
game “Words With Friends”
Also include:
•High score ranking
•Share with friends
•Prizes and rewards

13. Mobile Phone Friendly
Homepage Videos Photos

14. Analysis of Website
What works What doesn’t works
•Fun colorful artwork.
•Random flash art throughout
the site brings it to life.
•Customize homepage with
users name written all over.
•Mobile phone friendly.
•Share game and quiz results
Facebook Friends.
•A little slow to navigate.
•The game and quiz is very easy.
•No updates of any kind on the
website.
•The website URL is
www.letsnotandsaywedid.com

15. By The Numbers
Fans: 659,705
Start Date: May 7, 2010June 24, 2010?
Update Frequency: Low

16. Strategy
•Informative:
Links, photos,
videos, and just for
fun material.
•Updates are given by
the character Olive
from the movie.
•Video clip of Emma
telling fans to keep
suggesting their
friends.
Updates

17. By The Numbers
Followers: 2,116
Following: 1,649
Listed: 44
Start Date: June 15, 2010
Update Frequency: By far more often than FacebookHigh

18. Strategy
•Username: @FriendsofOlive
•Hashtag: EasyA, EasyAMovie
Updates:
•Informative in regards to
the movie.
•Majority of tweets are RT’s
from followers, articles, and
celebrities.
•Try to get followers involved
by asking questions.
•Used ustream to generate
discussion.

19. Twitter updates directing fans to USTREAM

20. Facebook updates directing fans to GetGlue
Check-in to get an exclusive Easy A sticker.