We have chosen the top 5 stories from April, 2015 to get your creative juices flowing. These include Twitter and Beacons, the Apple Watch, BeaconWeek Barcelona, and more. Check out movintracks.io to learn more about launching your own beacon campaign :)

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Top 5 Beacon
Stories
From April, 2015

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3. Contents

4. Overview
Beacon uses are growing at an incredible rate. It can be
tough to keep up with the news. The movintracks and
iBeaconsblog team have put this together to consolidate
the best stories. This is not only keep you up to date in the
proximity marketing sphere, but also to get your
creative juices flowing. :)
Check out movintracks.io to learn more about launching a
campaign and ibeaconsblog.com for more news stories.

5. Swirl has completed their Series C of investing
with significant investment from Twitter
Ventures. This is big news for proximity
marketing.
If Twitter integrates the SDK into their app,
brands could advertise with beacons directly
from the Twitter app. Other popular apps could
try the same strategy.
Beacon technology has huge potential for
brands but it needs more availability. With its
purportedly almost 300 million active users,
Twitter could provide just that.

6. Pre-orders were sold out almost immediately for the most
ambitious Smart Watch to date.
Like the newest iPhones, the watch is a bluetooth beacon
itself. It works with Bluetooth 4.0. It currently can be used
for flight check-ins, Apple Pay, Apple TV and of course
Bluetooth music listening. Marsh Supermarkets has
beacons to be used with the Apple Watch to send push
notifications to shoppers. Starwood Hotels allows
wearers keyless hotel room access.
In the first few days of the Apple Watch being shipped
thousands of apps were developed. The more popular
proximity tech becomes, the more applications we will
see in retail marketing and beyond.
Image found here.

7. A Chinese jewelry retailer named Chow Tai Fook
launched a beacon program at 237 stores. They
generated quite a bit of income with beacon deals that
were sent to customers via WeChat app. This was
perhaps a more successful beacon endeavor because
many visitors already used this app and did not have to
download a Chow Tai Fook app. We hope this leads to
more beacon uses not only in the jewelery space, but
also uses with apps that users already have
downloaded.
More info found here.
Photo found here.

8. The IHL Group conducted a study of more than 100
retailers at small medium and large firms. Currently, it
was just 10 percent of the larger stores surveyed that
had tested beacons. However, by the end of the year
many more will launch - 37% of large retailers
answered they would. Even more have plans for
2016. Many see the potential in proximity marketing.
With so many positive test results, they realize it is
time to test them out for themselves. In fact, by 2020
all retailers will be using them according to an article
in Forbes also written this month. Join the beacon
party!
More details on this can be found on mediapost.

9. It is not quite as big as the Mobile World Congress last month in Barcelona, but it is
nevertheless a continuation of the exciting times ahead for proximity tech in the mobile
capital of the world. From sensors on recycling bins, to sensors on lights and NFC and
QR codes all around the city, Barcelona was named the SmartCity of 2015. This
conference reached broader than Barcelona´s IOT innovation and covered news in
location-based marketing, 2.0 Retail, Internet of Things, wearables and of course
iBeacons. Movintracks was proud to have our own Emilio Iorlari as a keynote.

10. hello@movintracks.io
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