2010-04 YasTech Web Analytics Talk

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A talk given at YasTech Developments to our clients detailing the basics of website analytics/stats and the benefits of paying attention to them for your business.

Tecnología

Website Analytics in
36 Easy Steps

www.yastech.ca
@yastech

Michael Blaine Chris
michael@yastech.ca blaine@yastech.ca chris@yastech.ca
@yasmike @bkorte @ichris

The Agenda

Basics of Analytics

Why Use Analytics?

The Agenda

Basics of Analytics

Why Use Analytics?

Next Steps

The Agenda

Basics of Analytics

Why Use Analytics?

Next Steps

Q&A

A Visitor to Your Website!

Basics of Analytics How Does It Work?

Basics of Analytics How Do I View Analytics?

Visits

Number of devices that have
visited your website.

Visits

Number of devices that have
visited your website.

Can be the same person
multiple times (i.e. co-worker
with your site set as
homepage)

Visits

Number of devices that have
visited your website.

Can be the same person
multiple times (i.e. co-worker
with your site set as
homepage)

A good gauge of how many
people are loading your site
each day/month/year

Pageviews

The total number of times all
of the pages on your website
have been viewed.

Pageviews

The total number of times all
of the pages on your website
have been viewed.

800 Pageviews could be
spread over 20 different pages
on your website.

Pages/Visit

When a person visits your
website, how many pages do
they actually visit (click on).

Pages/Visit

When a person visits your
website, how many pages do
they actually visit (click on).

Averaged over your total
visitors.

Pages/Visit

When a person visits your
website, how many pages do
they actually visit (click on).

Averaged over your total
visitors.

Can help you decide whether
having 10 pages of content is
worth maintaining.

Bounce Rate

For the math nerds:

Total Number
of Visitors
Viewing One
Bounce Page
=
Rate
Total Number
of
Visits

Average Time on Site

How long a browser sits open
on your website.

Average Time on Site

How long a browser sits open
on your website.

Not always a great indicator
for smaller trafﬁc sites (i.e.
coffee break browser).

Average Time on Site

How long a browser sits open
on your website.

Not always a great indicator
for smaller trafﬁc sites (i.e.
coffee break browser).

Helps when looking at
individual pages and the time
spent on them.

% New Visits

How many of your visitors are
coming for the ﬁrst time.

% New Visits

How many of your visitors are
coming for the ﬁrst time.

It will depend on the type of
website you are running as to
whether it’s good to have a
high number or low.

Why Use Analytics? Example: Facebook vs Twitter

3.71 1.34

Facebook vs
Twitter
Pages / Visit

1:17 0:07

Facebook vs
Twitter
Time on Site

5.88% 75%

Facebook vs
Twitter
Bounce Rate

Next Steps
Get setup with either a regular
email of stats or a login for
your own analytics account.

Next Steps
Get setup with either a regular
email of stats or a login for
your own analytics account.

Figure out what you want your
website to accomplish.

Web www.YasTech.ca

Blog blog.YasTech.ca

Twitter twitter.com/YasTech

Facebook facebook.com/YasTech

Web www.YasTech.ca
Blog blog.YasTech.ca
Visit our blog
Twitter twitter.com/YasTech
http://blog.YasTech.ca
Facebook facebook.com/YasTech
later this week where we’ll be
posting links and resources for you
to use.

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2010-04 YasTech Web Analytics Talk

2. www.yastech.ca @yastech

3. Website Analytics in 36 Easy Steps www.yastech.ca @yastech

5. Michael Blaine Chris michael@yastech.ca blaine@yastech.ca chris@yastech.ca @yasmike @bkorte @ichris

6. The Agenda

7. The Agenda Basics of Analytics

8. The Agenda Basics of Analytics Why Use Analytics?

9. The Agenda Basics of Analytics Why Use Analytics? Next Steps

10. The Agenda Basics of Analytics Why Use Analytics? Next Steps Q&A

11. Basics of Analytics How Does It Work?

12. Basics of Analytics How Does It Work?

13. A Visitor to Your Website! Basics of Analytics How Does It Work?

14. Basics of Analytics How Do I View Analytics?

15.

16. Email

17. Email Web

18. Email Web Mobile

19. Basics of Analytics Deﬁne That Term

20.

21.

22. Visits

23. Visits Number of devices that have visited your website.

24. Visits Number of devices that have visited your website. Can be the same person multiple times (i.e. co-worker with your site set as homepage)

25. Visits Number of devices that have visited your website. Can be the same person multiple times (i.e. co-worker with your site set as homepage) A good gauge of how many people are loading your site each day/month/year

26.

27.

28. Pageviews

29. Pageviews The total number of times all of the pages on your website have been viewed.

30. Pageviews The total number of times all of the pages on your website have been viewed. 800 Pageviews could be spread over 20 different pages on your website.

31. Pageviews The total number of times all of the pages on your website have been viewed. 800 Pageviews could be spread over 20 different pages on your website. Good indicator of which pages are visited more often relative to your whole website.

32.

33.

34. Pages/Visit

35. Pages/Visit When a person visits your website, how many pages do they actually visit (click on).

36. Pages/Visit When a person visits your website, how many pages do they actually visit (click on). Averaged over your total visitors.

37. Pages/Visit When a person visits your website, how many pages do they actually visit (click on). Averaged over your total visitors. Can help you decide whether having 10 pages of content is worth maintaining.

38.

39.

40. Bounce Rate

41. Bounce Rate For the math nerds: Total Number of Visitors Viewing One Bounce Page = Rate Total Number of Visits

42.

43.

44. Average Time on Site

45. Average Time on Site How long a browser sits open on your website.

46. Average Time on Site How long a browser sits open on your website. Not always a great indicator for smaller trafﬁc sites (i.e. coffee break browser).

47. Average Time on Site How long a browser sits open on your website. Not always a great indicator for smaller trafﬁc sites (i.e. coffee break browser). Helps when looking at individual pages and the time spent on them.

48.

49.

50. % New Visits

51. % New Visits How many of your visitors are coming for the ﬁrst time.

52. % New Visits How many of your visitors are coming for the ﬁrst time. It will depend on the type of website you are running as to whether it’s good to have a high number or low.

53. Why Use Analytics? Example: Facebook vs Twitter

54.

55. Facebook vs Twitter

56. Facebook vs Twitter Pages / Visit

57. 3.71 Facebook vs Twitter Pages / Visit

58. 3.71 1.34 Facebook vs Twitter Pages / Visit

59. Facebook vs Twitter

60. Facebook vs Twitter Time on Site

61. 1:17 Facebook vs Twitter Time on Site

62. 1:17 0:07 Facebook vs Twitter Time on Site

63. Facebook vs Twitter

64. Facebook vs Twitter Bounce Rate

65. 5.88% Facebook vs Twitter Bounce Rate

66. 5.88% 75% Facebook vs Twitter Bounce Rate

67. Facebook vs Twitter

68. Next Steps Where Do I Go From Here?

69. Next Steps

70. Next Steps Get setup with either a regular email of stats or a login for your own analytics account.

71. Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish.

72. Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish. Make sure you are able to measure success/failure of your website.

73. Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish. Make sure you are able to measure success/failure of your website. Evaluate your data over time, looking for trends.

74. Next Steps Get setup with either a regular email of stats or a login for your own analytics account. Figure out what you want your website to accomplish. Make sure you are able to measure success/failure of your website. Evaluate your data over time, looking for trends. Make changes. Rinse. Repeat.

75. Q&A Time “Where Does a Baby Come From?”

76. Web Blog Twitter Facebook

77. Web www.YasTech.ca Blog blog.YasTech.ca Twitter twitter.com/YasTech Facebook facebook.com/YasTech

78. Web www.YasTech.ca Blog blog.YasTech.ca Visit our blog Twitter twitter.com/YasTech http://blog.YasTech.ca Facebook facebook.com/YasTech later this week where we’ll be posting links and resources for you to use.

79. Web www.YasTech.ca Blog blog.YasTech.ca Twitter twitter.com/YasTech Facebook facebook.com/YasTech

Notas del editor

- A device visits your website - Code is run that starts tracking that computer - When you leave, code stops tracking
- A device visits your website - Code is run that starts tracking that computer - When you leave, code stops tracking
- A device visits your website - Code is run that starts tracking that computer - When you leave, code stops tracking
- A device visits your website - Code is run that starts tracking that computer - When you leave, code stops tracking
- A device visits your website - Code is run that starts tracking that computer - When you leave, code stops tracking
- A device visits your website - Code is run that starts tracking that computer - When you leave, code stops tracking
- It&#x2019;s stats and figures that help guide your decisions on what to do with your website, but it doesn&#x2019;t tell the whole story. -
- It&#x2019;s stats and figures that help guide your decisions on what to do with your website, but it doesn&#x2019;t tell the whole story. -
- It&#x2019;s stats and figures that help guide your decisions on what to do with your website, but it doesn&#x2019;t tell the whole story. -
- It&#x2019;s stats and figures that help guide your decisions on what to do with your website, but it doesn&#x2019;t tell the whole story. -
- It&#x2019;s stats and figures that help guide your decisions on what to do with your website, but it doesn&#x2019;t tell the whole story. -
The percentage of visitors to your site that leave after visiting only one page on your website.
The percentage of visitors to your site that leave after visiting only one page on your website.
The percentage of visitors to your site that leave after visiting only one page on your website.
The percentage of visitors to your site that leave after visiting only one page on your website.
The percentage of visitors to your site that leave after visiting only one page on your website.
The percentage of visitors to your site that leave after visiting only one page on your website.

2010-04 YasTech Web Analytics Talk

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2010-04 YasTech Web Analytics Talk

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