Did you know that a business-to-business company that blogs, generates 67% more leads per month than those who don’t? Impressive, right? It’s enough to make you want to start blogging for your business straight away. The only problem is, where are you going to find the time? We get it. Writing takes time. Writing relevant, persuasive and engaging content that generates leads can take even more time. One day, you’ll have ideas leap off the page and write a month of buzzworthy content, and other times the urge to write is reduced to a dull flickering light. Even professional copywriters get stuck too. Blogging is necessary for creating fresh SEO content Google loves, connecting and sharing timely and relevant information with your customers (or audience) and driving traffic to your website. https://ifactory.com.au/news/how-write-powerful-blog-post-60-minutes-or-less

1. O N E
T W O
T H R E E
F O U R
F I V E
O N E
T W O
T H R E E
F O U R
F I V E
S I X
S E V E N
E I G H T
N I N E
BUILD
AN IDEAS
BANK
T H E
F I R S T
W A Y
S T E P O N E
ADD QUALITY
TO YOUR
BLOG WITH
RESEARCH &
SUPPORTING
DATA
S T E P T W O
S T E P T H R E E
Think of all your products or services and
consider what hurdles are preventing your
prospects from saying yes?
Content that’s already hit the mark for your
audience is one of the best ways to pinpoint
what kind of content will delight your audience.
Tapping into what’s working for your
competitors. Then make it yours, make it better
and readers will flock to you.
Blogging is necessary for creating fresh SEO content Google loves,
connecting and sharing timely and relevant information with your
customers (or audience) and driving traffic to your website.
FLESH OUT
YOUR BLOG
OUTLINE
5 M I N
3 0 M I N
5 M I N
5 M I N
Are you ready to execute your blog? Great.
To write a 45-minute blog post, stick to the
following time schedule
H O O K
O P E N I N G
B O D Y
C O N C L U S I O N
And there you have it. Once you’ve finished. Let it rest for
the afternoon or overnight, so you can come back to it
with fresh eyes for editing and touch-ups. If you’re new
to blogging, get a colleague to proof-read your points for
quality control.
There will be moments when blog writing gnaws at your
busy mind. Even if you’re a self-professed horrible writer,
committing to this process will simplify your life and give
you the results you want.
C O N C L U S I O N
CLOSE
STRONG
To create a valuable, data-driven post look to
scientific studies, presentations, images and
infographics, video and statistics and facts to inform
your content. Then, let it marinate overnight so that
the ideas become more refined.
T H E
S E C O N D
W A Y
T H E
T H I R D
W A Y
W R I T I N G
A H O O K
Be clear and focused
Don’t get too cute or rely on puns unless the joke
is the centre of your story
Write multiple headlines and finetune
Always write with an active voice
Keep your characters between 40 and 77
characters for better Google performance
Don’t be afraid to appeal to the sense with an
emotional headline
Pique the reader's curiosity without
being “click-bait”
Make sure your content supports the headline
Ensure the most important part of your story is
conveyed in your headline, but don’t give away
the reason they should click through
O N E
T W O
T H R E E
Keep your first paragraph, short and easy to
digest. No more than 100 words.
Create an emotionally grippy narrative by
aggravating the problem and paint a picture
of the promise you wish to resolve
throughout the blog
Boost your credibility and authenticity by
using personal anecdotes and mini stories
which relate to the topic
W R I T E A N O P E N I N G
P E O P L E W A N T T O
K E E P R E A D I N G
Lead with why
Show the promise by painting a pretty picture
Reference your supporting data
Offer an example to put your point into context
Offer a solution, action-step or takeaway
4 5
M I N U T E
B L O G
P O S T
C R A F T
D Y N A M I C
B O D Y C O P Y
H O W T O W R I T E
A P O W E R F U L
B L O G P O S T I N
6 0 M I N U T E S
( O R L E S S )
33 Murray Street Bowen Hills
Brisbane QLD Australia 4006
Phone: +61 7 3844 0577
info@ifactory.com.au
www.ifactory.com.au
As one of Brisbane's leading full service digital and creative
agencies, iFactory will help you achieve a digital solution that
blends the needs of your business with that of your target
audience. Our eclectic mix of digital designers, web developers
and digital marketing specialists come together for one
purpose – to provide intelligent digital solutions based on your
business needs.
https://ifactory.com.au/news/how-write-powerful-blog-post-60-minutes-or-less
DECEMBER 2017 HOW TO WRITE A POWERFUL BLOG POST IN 60 MINUTES (OR LESS)