93% of social media users believe a company should have a presence in social media. So, how could/ should you be using social marketing to achieve positive results? Can it help promote your sites/ products /services more effectively? Can it help with the acquisition of players? And most importantly, can it be monetized? Find out the answers to all these questions and more! Presenter: Logan Nathan, ICT Internet Presence

1. ICT Internet Presence
www.logannathan.com.au www.ictip.com.au
Give Your Business the Edge with
Social Media – An Overview
Presented by
Logan Nathan
www.logannathan.com.au
www.ictip.com.au
www.socialmediaforbusiness.com.au
We bring your Business ideas to life on the Internet

2. Social Media For Business
Introduction
• What is Social Media for Business ?
• How can you Use Social Media for
Business?
• Which are the Social Media Marketing
Sites to use?
• Some success stories?
• Q&A
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Copywrite - Logan Nathan Pty Ltd. Sydney, NSW 2153, Australia.
Apr-10 Unit 321, 4 Columbia Court, Baulkham +61 (0) 2 8860 9488 2
Hills, NSW, Australia. Tel: 02 8860 9488 logan@logannathan.com

3. Social Media For Business
What is Social Media?
• Simple • Multiplying
• Open • Earning
• Community • Doing
• Information • Innovative
• Activities
• And - Leading to
• Links
Fastest Growing Online Communication Platform
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia.
+61 (0) 2 8860 9488
logan@logannathan.com

4. Social Media For Business
How can it be used for Business?
Step 1 - Connect with your Market place
Step 2 - Learn from others / Ask Questions?
Step 3 - Share your expert knowledge
------ BUILDING TRUST -------
Step 4 - Generating Leads
Step 5 - Conversions
Step 6 - Repeat Business
Use first 3 steps correctly – Our customers will find us!
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia.
+61 (0) 2 8860 9488
logan@logannathan.com

5. Social Media For Business
Can you afford to ignore?
Pre- Social Media
Post Social Media
Impact on your Online Marketing!
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia.
+61 (0) 2 8860 9488
logan@logannathan.com

6. Social Media For Business
Pre-Social Media
Dynamic Information Hub
Dynamic Information Hub
Credibility Builder
Credibility Builder
Suspect BLOG
Historical Source
Historical Source
(Expert Specific/Product/Services
Dynamic
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Referral System
Information Hub
Referral System
Lead Opt-in / Enquiry
Customer Enquiry/Purchase
Information Source
Information Source
Converting System
Your Website
Converting System
(Expert Specific/Product/Services
(Expert Specific/Product/Services
/Trouble shooting) Customer Support /
Information Source
/Trouble shooting)
Repeat Purchase
Information Hub
Information Hub
Branding/
Branding/
Credibility Builder/
rd
3 Party LINKS
Credibility Builder/
Traffic Conversion
Traffic Conversion
Search Engine
Optimisation
(SEO) to drive
the traffic!
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia.
+61 (0) 2 8860 9488
logan@logannathan.com

7. Social Media For Business
Pre-Social Media
Dynamic Information Hub
Dynamic Information Hub
Credibility Builder
Credibility Builder
Suspect BLOG
Historical Source
Historical Source
(Expert Specific/Product/Services
Dynamic
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Referral System
Information Hub
Referral System
Lead Opt-in / Enquiry
Customer Enquiry/Purchase
Information Source
Information Source
Converting System
Your Website
Converting System
(Expert Specific/Product/Services
(Expert Specific/Product/Services
/Trouble shooting) Customer Support /
Information Source
/Trouble shooting)
Repeat Purchase
Information Hub
Information Hub
Branding/
Branding/
Credibility Builder/
rd
3 Party LINKS
Credibility Builder/
Traffic Conversion
Traffic Conversion
Search Engine
Optimisation
(SEO) to drive
the traffic!
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia.
+61 (0) 2 8860 9488
logan@logannathan.com

8. Social Media For Business
Post Social Media
Dynamic Information Hub
Dynamic Information Hub
Credibility Builder
Credibility Builder
Historical Source
Historical Source
(Expert Specific/Product/Services
BLOG
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Referral System
Referral System
? Information Source
Information Source
Converting System
Converting System
(Expert Specific/Product/Services
WEBSITE
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Information Hub
Information Hub
Branding/
Driving Traffic to Branding/
Credibility Builder/
Search Engine Centric 3rd Party Links
Credibility Builder/
Traffic Conversion
Traffic Conversion
your information
Source
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Copywrite - Logan Nathan Pty Ltd. Sydney, NSW 2153, Australia.
Apr-10 Unit 321, 4 Columbia Court, Baulkham Hills, +61 (0) 2 8860 9488 8
NSW, Australia. Tel: 02 8860 9488 logan@logannathan.com

9. Social Media For Business
Post Social Media
Dynamic Information Hub
Dynamic Information Hub
Credibility Builder
Credibility Builder
Historical Source
Historical Source
(Expert Specific/Product/Services
BLOG
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Referral System
Referral System
Information Source
Information Source
Converting System
Converting System
(Expert Specific/Product/Services
WEBSITE
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Information Hub
Information Hub
Branding/
Driving Traffic to Branding/
Credibility Builder/
Search Engine Centric 3rd Party Links
Credibility Builder/
Traffic Conversion
Traffic Conversion
your information
Source
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Copywrite - Logan Nathan Pty Ltd. Sydney, NSW 2153, Australia.
Apr-10 Unit 321, 4 Columbia Court, Baulkham Hills, +61 (0) 2 8860 9488 9
NSW, Australia. Tel: 02 8860 9488 logan@logannathan.com

10. Social Media For Business
Post Social Media
Dynamic Information Hub
Dynamic Information Hub
Credibility Builder
Credibility Builder
Historical Source
Historical Source
(Expert Specific/Product/Services
BLOG
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Referral System
Referral System
Information Source
Information Source
Converting System
Converting System
(Expert Specific/Product/Services
WEBSITE
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Information Hub
Information Hub
Branding/
Branding/
Credibility Builder/
3rd Party Links
Credibility Builder/
Traffic Conversion
Traffic Conversion
Driving Traffic to
your information
Source
Search Engine Centric
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Copywrite - Logan Nathan Pty Ltd. Sydney, NSW 2153, Australia.
Apr-10 Unit 321, 4 Columbia Court, Baulkham +61 (0) 2 8860 9488 10
Hills, NSW, Australia. Tel: 02 8860 9488 logan@logannathan.com

11. Social Media For Business
Post Social Media
Dynamic Information Hub
Dynamic Information Hub
Credibility Builder
Credibility Builder
Historical Source
Historical Source
(Expert Specific/Product/Services
BLOG
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Referral System
Referral System
Information Source
Information Source
Converting System
Converting System
(Expert Specific/Product/Services
WEBSITE
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Information Hub
Information Hub
Branding/
Branding/
Credibility Builder/
3rd Party Links
Credibility Builder/
Traffic Conversion
Traffic Conversion
Driving Traffic to
your information Search Engine Centric
Source
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Copywrite - Logan Nathan Pty Ltd. Sydney, NSW 2153, Australia.
Apr-10 Unit 321, 4 Columbia Court, Baulkham +61 (0) 2 8860 9488 11
Hills, NSW, Australia. Tel: 02 8860 9488 logan@logannathan.com

12. Social Media For Business
Which Social Media for your Business?
Fastest Growing Market Place
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia.
+61 (0) 2 8860 9488
logan@logannathan.com

13. Social Media For Business
Post Social Media
ONLINE TRAFFIC MODEL
Dynamic Information Hub
Dynamic Information Hub
Credibility Builder
Credibility Builder
Historical Source
Historical Source
(Expert Specific/Product/Services
BLOG
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Referral System
Referral System
Information Source
Information Source
Converting System
Converting System
(Expert Specific/Product/Services
WEBSITE
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Information Hub
Information Hub
Branding/
Branding/
Credibility Builder/
Driving Traffic to 3rd Party Links
Credibility Builder/
Traffic Conversion
Traffic Conversion
your information
Source
Search Engine Centric
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Copywrite - Logan Nathan Pty Ltd. Sydney, NSW 2153, Australia.
Apr-10 Unit 321, 4 Columbia Court, Baulkham +61 (0) 2 8860 9488 13
Hills, NSW, Australia. Tel: 02 8860 9488 logan@logannathan.com

14. Social Media For Business
Post Social Media
ONLINE TRAFFIC MODEL
Dynamic Information Hub
Dynamic Information Hub
Credibility Builder
Credibility Builder
Historical Source
Historical Source
(Expert Specific/Product/Services
BLOG
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Referral System
Referral System
Information Source
Information Source
Converting System
Converting System
(Expert Specific/Product/Services
WEBSITE
(Expert Specific/Product/Services
/Trouble shooting)
/Trouble shooting)
Information Hub
Information Hub
Branding/
Branding/
Credibility Builder/
Driving Traffic to 3rd Party Links
Credibility Builder/
Traffic Conversion
Traffic Conversion
your information
Source
Search Engine Centric
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Copywrite - Logan Nathan Pty Ltd. Sydney, NSW 2153, Australia.
Apr-10 Unit 321, 4 Columbia Court, Baulkham +61 (0) 2 8860 9488 14
Hills, NSW, Australia. Tel: 02 8860 9488 logan@logannathan.com

15. Social Media For Business
A Success story !
Using Social Media for Business – A Case Study
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Copywrite - Logan Nathan Pty Ltd. Sydney, NSW 2153, Australia.
Apr-10 Unit 321, 4 Columbia Court, Baulkham Hills, +61 (0) 2 8860 9488 15
NSW, Australia. Tel: 02 8860 9488 logan@logannathan.com

16. Social Media For Business
How can it be used for Business?
Step 1 - Connect with your Market Place
Step 2 - Learn from others / Ask Questions
Step 3 - Share your expert knowledge
------ BUILDING TRUST -------
Step 4 - Generating Leads
Step 5 - Conversions
Step 6 - Repeat Business
------ TEST & MEASURE YOUR SUCCESS -----
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia.
+61 (0) 2 8860 9488
logan@logannathan.com

17. Social Media For Business
How can it be used for Business?
Step 1 - Connect with your Market Place
Step 2 - Learn from others
Step 3 - Share your knowledge
------ BUILDING TRUST -------
Step 4 - Generating Leads
Step 5 - Conversions
Step 6 - Repeat Business
------ MEASURE YOUR SUCCESS -----
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia.
+61 (0) 2 8860 9488
logan@logannathan.com

18. Social Media For Business
Next Step!
• Training Courses in 2010
–Social Media Secrets for Your
Business
– Visit www.SocialMediaforBusiness.com.au
• online booking system
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia.
+61 (0) 2 8860 9488
logan@logannathan.com

19. Social Media For Business
A Success story !
Creative Company Branding on Social Media!
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Copywrite - Logan Nathan Pty Ltd. Sydney, NSW 2153, Australia.
Apr-10 Unit 321, 4 Columbia Court, Baulkham +61 (0) 2 8860 9488 19
Hills, NSW, Australia. Tel: 02 8860 9488 logan@logannathan.com

20. Social Media For Business
Questions?
Suite 321, Nexus Building,
4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia.
+61 (0) 2 8860 9488
logan@logannathan.com