Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders. Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?

3. Why
Wri'ng
/
Before
Publishing
Producing
for
an
Audience
/
Crea'ng
for
yourself?
What
is
the
Point
/
Publishing
Path
&
Road
Map?
/
Wri'ng
&
Vision
Tradi'onal
business
strategy
plans
have
components
Sounds
a
bit
theore'cal?
OK,
here
is
the
version
for
author
publishing
Vital
Plan
/
Selling
Book
What
Makes
your
book
so
Special?
Who
will
want
to
buy
your
work?
Compe''on
Format(s)
of
your
Book
How
do
you
plan
to
promote
your
product
(Book/eBook)
What
are
your
Marke'ng
Strategies?
Calcula'ons
&
Pricing
What
is
your
'metable
for
wri'ng,
edi'ng,
book
produc'on,
marke'ng
etc?

4. W h y
a r e
y o u
wri,ng?
Are
you
crea,ng
for
y o u r s e l f
( a s
a
hobby,
just
for
the
fun
of
wri,ng)
–
or
for
an
audience?
Before
you
explore
author
publishing
possibili,es
in
this
series,
let
us
first
have
a
look
at
your
business
strategy
plans
as
an
author
and
the
most
important
ques,on
>
Can you answer these questions:
How many books with the same topic / the
same genre are on the market?
Why should a potential reader buy your
book as opposed to other same or similar
books out their in the market – perhaps
some who have been established for some
time (some with good Reviews)?
What is the sales ranking of these works?
How are these books priced?
What is the social media ranking of the most
successful writers in this genre?
Where are these books sold on-and-off-
line?

5. • playing by at least some rules of the industry
• caring what others think of your work
• establishing an authors platform from which to communicate
• interacting with your audience and being available to them
• doing things not for your art, but out of service to your
audience
• putting on a performance, or adopting some kind of “brand”
• marketing your work and being visible
Writing is worthwhile for you, regardless of who sees your
work.
Why should authors have a business strategy plan?
Unfortunately many writers first create their work – and ask
questions later. Any author can write a book, but only a
successful author knows s/he is now in business.
Again: “Writing is an art – publishing is a business!”
A serious business!
The advice you read here is based
on the assumption that you want to
entertain, inform, increase your
audience and eventually earn
some money with your writing.

6. What is the point?
There is no point to go without some kind of strategy in place if your
objectives really are in building a writing career.
It is never too early to treat your writing as a business – no one would open
an events business without a plan!
Publishing Path & Road Map?
A business strategy plan can help new (and established) authors to clarify
the proper publishing path for their works.
A business strategy plan serves as a road map, helping to keep the project
and related endeavours like marketing and platform building on schedule
and for the author to track the results of his or her efforts.
Writing & Vision
The business strategy plan starts when you start thinking about writing a
book, it covers all aspects of your future work.
At the moment you begin a novel or non-fiction book, you must already
have a clear vision of the message, the audience and even the outlets where
it can be sold.

7. Financial
factors
Design &
development
plan
Executive
summary
Business
description
Competitive
analysis
Market
strategies
Opera,ons
and
management
plan

8. Topic
/
Genre
&
Target
Audience
Readers
• The
topic/genre
of
your
work
fic,on
/
non-­‐
fic,on
• You
target
audience
/
readers
Compe''ve
parameters
on
the
market
• Your
compe,,on
online
and
in
book
stores
• The
likely
contents,
length,
format
etc.
of
the
book
Assessment
of
possibili'es
on
the
market
• Your
marke,ng
and
promo,onal
strategies
• The
expenses
you
face
for
publishing
and
promo,ons

9. Vital
Plan
/
Selling
Book
It
is
vital
to
have
a
business
strategy
plan
because
your
books
and
you
are
the
products
to
be
sold.
It
makes
some
writers
uneasy,
but
without
a
plan,
you
cannot
truly
figure
out
a
way
for
your
book
to
sell
itself.
Think
of
it
as
a
map,
guiding
you
from
starving
writer
to
successful
author.
What
Makes
your
book
so
Special?
No
point
in
wri,ng
a
book
if
you
do
not
know
why
or
if
it
is
special.
Many
writers
write
books
they
would
love
to
read,
many
write
books
who’s
marke,ng
studies
show
readers
are
buying,
some
write
books
because
the
subject
is
risky
or
has
never
been
explored
before.
Know
why
you
and
your
book
is
special
–
and
most
important:
what
is
the
readers
benefit
of
buying
your
novel
or
non-­‐fic,on
book.
Who
will
want
to
buy
your
work?
Jot
down
all
those
people
who
likely
will
want
your
book,
why
the
will
want
it
and
how
effec,ve
they
will
be
at
geUng
more
people
to
want
it.
Know
who
your
readership
target
is.
Do
you
have
enough
(at
least
2,000
on
each
social
media
outlet)
contacts
to
spread
the
word
about
your
book?
And
with
contacts
I
do
not
mean
other
writers,
I
mean
READERS,
bookworms,
book
lovers,
book
clubs,
avid
readers,
reviewers!
That
is
the
type
of
audience
you
will
want
to
look
for.

10. Compe''on
• Research in bookstores and online, how many and which books will be comparable
to the one you are writing. Check them out in libraries, on reader forums, such as
Goodreads, Shelfari or Wattpad.
• Visit independent stores and go to big chains research these books on all online
stores, not only Amazon, find out what genres are they placed, what reviewers say,
how their author pages are designed etc. to get a real picture of your competition –
and your potential readers.
Format(s)
of
your
Book
• Books can be sold in many formats and also in many languages. Research at least
these three popular formats:-
• e-­‐book
format
pdf
ePub
iBook
• audio
format
• Print
format
How
do
you
plan
to
promote
your
product
(Book/eBook)
You
know
people,
hopefully
lots
of
people.
Online
and
off-­‐line.
And
those
people
know
people.
Unless
you
can
spend
thousands
of
pounds
every
months
for
adver,sing,
you
should
plan
now,
before
you
write
your
book
social
networking,
book
events,
gaining
interviews,
speaking
engagements,
seeking
book
reviews
and
a^ending
book
shows.
Schedule
all
these
ac,vi,es
in
advance,
add
as
many
readers
as
possible
to
your
current
accounts
on
reader
community
sites,
all
social
media
sites
–
minimum
are:
Goodreads,
Twi^er,
Google+,
Pinterest
and
Facebook.

11. OK,
your
book
is
available
on
Amazon
or
in
your
local
book
store,
but
where
else
might
it
fit
in
perfectly?
Other
online
retailers
where
you
can
sell
your
book?
Stretch
your
mind
and
think
crea,vely:
Libraries,
book
clubs,
foreign
right
sales
…
there
are
so
many
possible
outlets
for
your
book.
Find
out
what
is
their
commissions
are,
and
how
much
you
would
make
on
each
sale
of
your
book.
Both,
digital
and
print
books
need
to
be
proofread,
edited
and
then
forma^ed,
not
to
forget
a
really
fabulous,
en,cing
cover.
Pricing
on
print
books
is
largely
based
on
the
number
of
pages
in
the
book
and
quality
of
binding,
costs
for
cover
design
and
book
layout.
Pricing
is
also
dependent
on
making
print
books
available
for
a
wider
distribu,on
than
just
Amazon.
Since
a
wider
distribu,on
is
used,
books
must
be
priced
so
that
the
other
outlets
will
be
offered
wholesale
pricing.
Turbulence
in
the
rapidly
changing
eBook
world
should
also
be
taken
into
considera,on.
Pricing
may
be
subject
to
change
based
on
sales,
current
pricing
trends
and
need
to
create
upward
movement
in
Amazon
rankings.
Books
may
be
discounted
if
it
fits
with
marke,ng
strategy
and
promo,on.
Do
not
forget
other
expenses,
such
as
web
design
and
hos,ng,
adver,sing,
marke,ng
expenses,
phone
and
internet,
travel
cost
etc.
The
good
news:
you
can
deduct
them
from
your
writers
income.

12. What
is
your
'metable
for
wri'ng,
edi'ng,
book
produc'on,
marke'ng
etc?
After you have figured out your market, your reader
audience, your competition and your sales
planning, you will feel much better, having a clear
vision of your writing / publishing career.
A business strategy plan does not have to be scary,
especially for a simple business such as your
writing business. In fact, a business plan should be
somewhat comforting. It spells out what you want to
accomplish, in which time frame and how you plan
to do it.

15. ISBN 978-1-291-28412-6
9 781291 284126
90000

17. © Copyright - iGO • [iGO eBooks™] : 2014