We took a look at the Australian Financial Services Industry during the market downturn and then rebound in August 2011. A Fascinating month on the Australian market and some gold nuggets in the analysis.

1. iGo2 Overview Social Media Monitoring of Australian Banks

2. Agenda The Power of Social Media Who is iGo2? Australian Banks Partners Customers Founders of iGo2 Group

3. The Power of Social Media Social Media is disruptive Social Media is dynamic Social Media changes everything for a business Sales, Marketing, Service Human Resources Product Management Channels Processes Organisational Models

4. Who is iGo2? iGo2 is a Social Business product and services company. iGo2 helps organisations like yours leverage the power of Social Media and Networks through relevant, focused and business oriented solutions. We assist to connect you with your markets and customers; convert your social data to business intelligence and manage your Social Media presence for maximum impact. Whether your business is already active in Social Media – but needs to do it better – or whether you are just starting out, iGo2 can provide everything from consultancy to a complete tailored solution. A holistic approach to Corporate Social Media All members are Certified Strategists in Social Media Utilise proven methodologies for : Social Media Assessments Social Media Strategy Development Social Media Programs and ROI Channel Empowerment through Social Media

5. Mentions by Australian Bank Why does ANZ Bank have NO Share of Voice?

6. Sentiment by Australian Bank

7. Negative Sentiment Trends Downturn fears wipe off $44bn Industry poised for huge job cuts Markets fall on global economy worries Dow finishes wild week on an up note

8. Big4 Banks by Key-word Examining “Outlook” 'Don't panic': Economists urge calm after bloodbath CBA Profit & Market continues surge higher Shares down at noon on investor fears

9. Tracking Resources by China Mentions Resources defined as “mining OR resources OR agriculture OR exports OR mine”

10. ANZ Bank by Key Term Note: numerous key terms per mention

11. ANZ Bank Negative Sentiment

12. Data Cube extracted ASX OR economy OR "stock exchange" "interest rate" inflation "australian dollar" OR aud Australian Source Data Only

13. Data Cube examined by following key words XX

14. Potential Value of Social Intelligence Crisis Management Reputation Management Project Monitoring Improve customer service Competitor intelligence Partner intelligence Improve product and service development Improve target marketing Grow revenue Deflect costs Improve Customer Loyalty Policy or initiative review

15. Our Partners

16. Our Customers

17. The Founders of iGo2 Group All Certified Strategists in Social Media All have more than 20 years business experience in IT and industry