4. TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you want, we'll even keep
importing your mail for the next 30 days.
we know it can be a pain to switch email accounts
we hope this makes the transition to Gmail a bit easier
ONDERTITEL
6. TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you want, we'll even keep
importing your mail for the next 30 days.
we know it can be a pain to switch email accounts
we hope this makes the transition to Gmail a bit easier
ONDERTITEL
8. TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you want, we'll even keep
importing your mail for the next 30 days.
we know it can be a pain to switch email accounts
we hope this makes the transition to Gmail a bit easier
ONDERTITEL
10. TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you want, we'll even keep
importing your mail for the next 30 days.
we know it can be a pain to switch email accounts
we hope this makes the transition to Gmail a bit easier
ONDERTITEL
12. TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you want, we'll even keep
importing your mail for the next 30 days.
we know it can be a pain to switch email accounts
we hope this makes the transition to Gmail a bit easier
ONDERTITEL
14. TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you want, we'll even keep
importing your mail for the next 30 days.
we know it can be a pain to switch email accounts
we hope this makes the transition to Gmail a bit easier
ONDERTITEL
17. BUT THE COMPETITION FOR THE
VIEWER’S ATTENTION IS INCREASING
Source: Nielsen 2012
87% OF US VIEWERS USE THEIR DEVICES
WHILE WATCHING TV
SOURCE: NIELSEN 2011/12
20. TITEL
You can import your contacts and mail from Yahoo!, Hotmail, AOL, and
many other web mail or POP accounts. If you want, we'll even keep
importing your mail for the next 30 days.
we know it can be a pain to switch email accounts
we hope this makes the transition to Gmail a bit easier
ONDERTITEL
25. User Statistics For Episode
Connected Clients Over Time Joined Users Over Time
19:30:00
0
20,000
40,000
60,000
80,000
21:36:00
...ON SECOND SCREEN
26. TURNING COMMERCIAL BREAKS
INTO INTERACTIVE ENTERTAINMENT
• Increases effective
reach of commercials
• Adds frictionless direct
response possibilities
• Uses existing creative
• Simple and compelling
games
• Building on the content
of commercial breaks
• Strong social integration
27. FOR INTERACTIVE ENTERTAINMENT AT LARGE
THE TIME IS NOW
Orchestrate peak events, create a huge build up
Combine a shared, linear experience and individual interactivity
Attract massive amounts of people, let them participate synchronously
The results of the interactions feed back into the shared experience
and influence the outcome
It’s not just you versus the nation. Filter: age, region, gender, etc
Use the data, Luke