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Impulse shaped services and Now media
Iskander Smit; @iskandr
Immovator Cross Media Cafe; February 4, 2014

Image: https://vimeo.com/12187317
Hello world >> September 20, 2013
Be relevant to survive.
Glass is shifting the model of media consumption
Image: gravity.com
The essence of NEST is how it learns from its context
Tesla is a poster child as new touchpoint with our context
2013: Google NOW
destinations
You need to shift your thinking

triggers
Triggers are the new interface
trigger [TIME=starthire -30] >> suggest routeplanning
trigger [PLACE=car] >> open car
trigger [TIME&PLACE=too late] >> extend hire
trigger [PLACE=home] >> suggest movies of the day
trigger [TIME=end movie] >> ask rating
The quality of the OS will be the notifaction space
We live with our heads in the cloud
Everything will be media
Everything has a digital aura

Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
Wearables are the connectors
Typ hier de ondertitel van de presentatie (1 of 2 regels)

Image: http://toddham.com/blog/iwatch-concept/
Context as a Service
Typ hier de ondertitel van de presentatie (1 of 2 regels)

Image: placed.com
Three roles for wearables

Image: http://www.psfk.com/publishing/future-of-wearable-tech
Winners in the post digital world of wearables are
!

the ones that understand media
and can design relevancy in context
Thanks!
Iskander Smit
@iskandr
labs.info.nl

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