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@ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project
From TV to ReTV
How television will Re-invent itself
Lyndon Nixon, MODUL Technology
Cross-media Café, 19/6/2018
Viewing of linear broadcast TV is
decreasing while time spent with digital
content on Catchup TV, on-demand OTT
or social media rises.
Broadcaster audiences are fragmented
across digital channels and digital channels
are full of competing content offers for
their limited attention.
The TV industry is still catching up with
their online competition in the use of Web
technology: interaction, tracking,
personalisation and targeting.
@ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project
ReTV works on a Trans-Vector Platform (TVP) to analyse content
and advertisements across all channels and “publish to all media
vectors with the effort of one”
@ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project
@ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project
The ReTV Stakeholder Forum is your
opportunity to engage with us, be first
to get updates and have the opportunity
to test the TVP and applications!
First prototype of the TVP Dashboard
will be made available by end of 2018
Applications on top of TVP (for content
placement, media recommendation and
targeted advertising) will be tested in
the 1st half of 2019
@ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project
Prof. dr. Lora
Aroyo
ReTV Project Coordinator
info@retv-
project.eu
@ReTV_EU @ReTVeu
ReTV Project retv_project

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Lyndon Nixon over ReTV @ CMC Linear meets Digital

  • 1. @ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project From TV to ReTV How television will Re-invent itself Lyndon Nixon, MODUL Technology Cross-media Café, 19/6/2018
  • 2. Viewing of linear broadcast TV is decreasing while time spent with digital content on Catchup TV, on-demand OTT or social media rises. Broadcaster audiences are fragmented across digital channels and digital channels are full of competing content offers for their limited attention. The TV industry is still catching up with their online competition in the use of Web technology: interaction, tracking, personalisation and targeting.
  • 3. @ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project ReTV works on a Trans-Vector Platform (TVP) to analyse content and advertisements across all channels and “publish to all media vectors with the effort of one”
  • 6. The ReTV Stakeholder Forum is your opportunity to engage with us, be first to get updates and have the opportunity to test the TVP and applications! First prototype of the TVP Dashboard will be made available by end of 2018 Applications on top of TVP (for content placement, media recommendation and targeted advertising) will be tested in the 1st half of 2019
  • 7. @ReTV_EU Facebook: ReTVeuwww.ReTV-Project.eu Instagram: retv_project Prof. dr. Lora Aroyo ReTV Project Coordinator info@retv- project.eu @ReTV_EU @ReTVeu ReTV Project retv_project