De pitch die Mark van de Crommert gaf over Mediasynced tijdens het Cross Media Café Formats & Audiences op 6 november 2012. Meer info: http://www.immovator.nl/cross-media-cafe-formats-audiences
6. Research:
Synchronous online and
TV advertising results in
higher brand scores.
Universal Media and Radboud
University, 20-1-
2012, N=114, source
Marketingonline.nl
57% of viewers no
longer zaps to other
channels during
commercial breaks
Research media-agency
Stroom:, source Adformatie 27 april
2012, n= 1017 + 10 interviews