Victor Coolman over de nieuwe YouTube projecten van Nickelodeon

2. Create surprising and playful entertainment
experiences everywhere we go
Kids
FirstBut Not
Kids Only
PHILOSOPHY
MISSION
STATEMENT

3. Nick core attributes
All of Nick’s parts share the same attributes we’ve had for over 30 years:
HUMOR/FUNNY IRREVERENT SURPRISING
INNOVATIVE CONTEMPORARY HEART PLAYFUL
RELEVANT AGE-APPROPRIATE RESPECTFUL
DIVERSE INCLUSIVE AUTHENTIC EMPOWERING
SMART CONNECTED

5. salestape

6. BUILT ON INDUSTRY LEADING

7. KEEPING AN EYE ON T
WE ARE FINDING THAT...
THE MODERN FAMILY IS MORE DIVERSE YET MORE CONNECTED THAN
EVER BEFORE, WITH TECHNOLOGY AND MEDIA PLAYING AN
INCREASINGLY IMPORTANT ROLE, PARTICULARLY IN CREATING
SHARED MOMENTS IN THEIR LIVES.
NICKELODEON KIDS & FAMILY GPS IS A RESEARCH
PROGRAMME INVESTIGATING THE CHANGING ROLE
OF THE FAMILY.
IT COMBINES REGIONAL AND INTERNATIONAL STUDIES
TO CREATE EXPERTISE THAT CAN BE APPLIED BOTH GLOBALLY
AND LOCALLY.
VIMNinsights.viacom.com
@VIMNinsights

9. CONSUMER
PRODUCTS
WEBSITE APPS
TV
EVENTS
SOCIAL
YOUTUBE

10. GlobalLOCalvs

12. ONLINE SOCIALTV
Cross media format
Nickelodeon sends an invite and 1st mission to the vlogger
Vlogger calls out to his followers on his own platforms
Live game show with vlogger and 2 of his followers on air
Simultaneously running on social

14. Questions?

15. THANKS!