4. Zenga’s reason to move to the Cloud..
– 6 B2C Services – Unified Platform
• Zenga TV • CMS
• CrickZenga • Integrated Platform for WEB,
THE NEED
• Tweeter Mobile MOBILE, DTH and IPTV
• Facebook • App Store / Store Front
• Zenga Mail
5. The SPIKE..
Zenga Official Global MOBILE
rights owner for IPL 2009
TODAY:
22 Million Users
350+ Million Video Views a month
Only Profit Making company in this space
Confidential - Zenga Media
6. Some of our Clients & Partners…
The Ever Demanding Clients..
A GOOD PROBLEM TO HAVE..
7. Need of the Day..
• More Servers
• More Resources
• More Space
• More Redundancy
• More Failure Points
• Delivery Deadlines
8. Hunt for a solution..
No Moisture in the Clouds of India..
10. Future of Cloud Powered Marketing
The Shift..
Confidential - Zenga
11. New Marketing Mediums…
o WEB
o Social Media
o Online Services
o Mobile
o WAP Services
o App Services
o IP Based
o VOD on Broadcast TV
o Record and Play
12. For everything you have an APP today…
o Entertainment
o Music & Videos
o Games
o Social Media
o Office
o Health
o Children's
o Product Info
o Govt & Politics
13. The Opportunity…
The Reach..
950 Mill Mobile + 80 Mill Desktops + 150 Mill TV
14. How the market is changing…
• From hand full of BIG Brands driving media To the hands of a mass of
developers who are making innovative apps across industries.
• From just the print , TV mediums of advertising and reach To Many industry &
genre specific services with targeted eyeballs
• From an assumption based Measurement To a Accurate minable data driven
future
• From a market where spend was done based on human gut calls basic info To a
analytics driven and ROI driven spend
• From a yearly planned marketing execution To On Spot intelligence based
Automated Marketing
• From Push based To Pull based marketing
• From Appointment Viewing To Video On Demand
• Spamming through SMS and Emails will be HISTORY
Confidential - Zenga Media
15. A Marketers wish LIST… The Challenge..
Wish List Challenge
Contextual BIG DATA TO CRUNCH
Targeted REALTIME ANALYTICS
Location Based NO TIME TO REACT
Instant Conversion SCALABILITY
Tracking HIGH PRICE
Follow up WHERE TO STORE
Engagement ROI- High Impact
ROI Fail LATE - Learn LATE
Fail Fast - Learn Fast
CLOUD SOLVES ALL THE PROBLEMS AT FRACTION OF THE COST
THE WISH LIST IS A REALITY
Confidential - Zenga Media
