Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore

•

0 recomendaciones•2,243 vistas

iMediaIndia

The Marketer and the Cloud
10 Effects on each other

Sunder Madakshira
Marketing and Communications
SAP

Branding Motherhoods

Ubiquity Refresh

Restate Value

Better Intelligence

Real time,
relevant, incisive

Better Analytics

Battlecards, Speed, Access,
Ubiquity et al

Better Engagement

Coca Cola, IBM, Avon et al

Not just mining the Social Media

Amplifying Passion

Co- creation

Partners, Customers, competitors,
extended work pool

From Engagement to Experiential to

Personal Fulfillment

Call to action: Embrace the Cloud

Run low cost experiments

Call to inaction: Marketers,
Don’t learn technology!

Learn to use for fundamentally role

Recomendados

Customer Experience Trends 2016Salesforce_Nordics

Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime ...Atcom SA

Success for retailers is mobilevalantic NL

Praseed Prasad on DSPs and relevance to marketers at ad:tech BangaloreiMediaIndia

Alok Kejriwal on App Marketing at ad:tech Bangalore-iMediaIndia

The Creativity MachineSal

No Right Brain Left Behind: Injecting creativity into the US educational machineEric Mayville

Is Technology Driving Creativity? - SapientNitroiMediaIndia

CrmYugINDEMAND INFOTECH PVT LTD

Htkhorizon business cloud summit-living case-studyHTK Horizon

Cognitive commerce for retailCindy Thierry

HPMC12: Avanade - Multi-Channel Marketing EngineAccenture the Netherlands

Go WithThe Customer FlowMark Tamis

Developing a Business for a Digital AgeKeith McMean

Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesCognizant

Digital Business Transformation | Strategy + Executionfeature[23]

Marketing Automation Concepts: On Building the Ideal SaaS Marketing MachineIdan Carmeli

Dreamtek DUC Consulting Social Media Master ClassDieter Hovorka

Conversational Marketing: 3 Essential Phases To Build Bi-Directional Dialogue...G3 Communications

Design for Customer Engagement - Monetization in a B2C CompanyTechedge Group

Digital marketing strategyUnitedworld School Of Business

cx_paradigm_5Daniel Rabbitt

Strings Customer Attachedcharulata bansal

IBM Commerce Marketing Solutions for InsuranceLynn Kesterson-Townes

Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...Techsylvania

Using Human Data And Reciprocity Of Value For CX InnovationG3 Communications

Crystal Tech lab (CTL) OverviewCrystal Tech Lab

Shabir Zenga on The Need - The Experience at ad:tech Bangalore iMediaIndia

Sandeep Amar on Monetization of Apps at ad:tech BangaloreiMediaIndia

Más contenido relacionado

Similar a Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore

CrmYugINDEMAND INFOTECH PVT LTD

Htkhorizon business cloud summit-living case-studyHTK Horizon

Cognitive commerce for retailCindy Thierry

HPMC12: Avanade - Multi-Channel Marketing EngineAccenture the Netherlands

Go WithThe Customer FlowMark Tamis

Developing a Business for a Digital AgeKeith McMean

Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesCognizant

Digital Business Transformation | Strategy + Executionfeature[23]

Marketing Automation Concepts: On Building the Ideal SaaS Marketing MachineIdan Carmeli

Dreamtek DUC Consulting Social Media Master ClassDieter Hovorka

Conversational Marketing: 3 Essential Phases To Build Bi-Directional Dialogue...G3 Communications

Design for Customer Engagement - Monetization in a B2C CompanyTechedge Group

Digital marketing strategyUnitedworld School Of Business

cx_paradigm_5Daniel Rabbitt

Strings Customer Attachedcharulata bansal

IBM Commerce Marketing Solutions for InsuranceLynn Kesterson-Townes

Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...Techsylvania

Using Human Data And Reciprocity Of Value For CX InnovationG3 Communications

Crystal Tech lab (CTL) OverviewCrystal Tech Lab

Similar a Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore (20)

CrmYug

Htkhorizon business cloud summit-living case-study

Cognitive commerce for retail

HPMC12: Avanade - Multi-Channel Marketing Engine

Go WithThe Customer Flow

Developing a Business for a Digital Age

Mastering Code Halos Using Digital Insights to Drive Customer Experiences

Digital Business Transformation | Strategy + Execution

Marketing Automation Concepts: On Building the Ideal SaaS Marketing Machine

Dreamtek DUC Consulting Social Media Master Class

Conversational Marketing: 3 Essential Phases To Build Bi-Directional Dialogue...

Design for Customer Engagement - Monetization in a B2C Company

Digital marketing strategy

cx_paradigm_5

Strings Customer Attached

IBM Commerce Marketing Solutions for Insurance

Simon McDougall, Regional Leader EEMA, McKinsey – How Should Startups Engage ...

Using Human Data And Reciprocity Of Value For CX Innovation

Crystal Tech lab (CTL) Overview

Más de iMediaIndia

Shabir Zenga on The Need - The Experience at ad:tech Bangalore iMediaIndia

Sandeep Amar on Monetization of Apps at ad:tech BangaloreiMediaIndia

Amit Mittal on NLP Captcha at ad:tech BangaloreiMediaIndia

Navigating through the fragmented media landscape by Binay Tiwari, Head Mark...iMediaIndia

Leveraging Owned Media to Manage Marketing Complexities by Hiroto Ebata of Co...iMediaIndia

Post Show Report - iMedia Brand Summit, Goa '11iMediaIndia

Metrics and Social Media - Walking the Talk - from Buzz to Brand Health iMediaIndia

How Smartphones are changing Indian ConsumersiMediaIndia

Gratification and Engagement on mobileiMediaIndia

Innovative Brand Integration within Social GamesiMediaIndia

Delivering Focused Audience iMediaIndia

Tamil audience around the world, how to reach them effectively?iMediaIndia

Audience EngagementiMediaIndia

Mobile Landscape ChallengesiMediaIndia

Más de iMediaIndia (14)

Shabir Zenga on The Need - The Experience at ad:tech Bangalore

Sandeep Amar on Monetization of Apps at ad:tech Bangalore

Amit Mittal on NLP Captcha at ad:tech Bangalore

Navigating through the fragmented media landscape by Binay Tiwari, Head Mark...

Leveraging Owned Media to Manage Marketing Complexities by Hiroto Ebata of Co...

Post Show Report - iMedia Brand Summit, Goa '11

Metrics and Social Media - Walking the Talk - from Buzz to Brand Health

How Smartphones are changing Indian Consumers

Gratification and Engagement on mobile

Innovative Brand Integration within Social Games

Delivering Focused Audience

Tamil audience around the world, how to reach them effectively?

Audience Engagement

Mobile Landscape Challenges

Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore

1. The Marketer and the Cloud 10 Effects on each other Sunder Madakshira Marketing and Communications SAP

2. Branding Motherhoods Ubiquity Refresh Restate Value

3. Better Intelligence Real time, relevant, incisive

4. Better Analytics Battlecards, Speed, Access, Ubiquity et al

5. Better Engagement Coca Cola, IBM, Avon et al

6. Not just mining the Social Media Amplifying Passion

7. Co- creation Partners, Customers, competitors, extended work pool

8. Making it Real, Real time

9. From Engagement to Experiential to Personal Fulfillment

10. Call to action: Embrace the Cloud Run low cost experiments

11. Call to inaction: Marketers, Don’t learn technology! Learn to use for fundamentally role

12. sunder.madakshira@sap.com