How to write a blog post, specifically geared for iProspect Ireland.

1. Blog Post
Writing an
Diana Edmundson
Find this on iProspect Ireland’s slideshare
BITLY LINK
iProspect

4. Why Blog Posts Matter

5. Blog Posts Drive Traffic

6. Client
Services

7. Professional Development
-
OR
-

8. Don’t be this guy.

9. 5 Questions
to Ask Yourself to
Get Blog Post Ideas

10. What are your favourite
industry blogs writing
about?
1.

11. Has anything new come
out in your area of
expertise?
2.

12. Have you gone to an
industry event recently?
3.

13. Have you learned a new
skill that you can pass on?
4.

14. Is there something only
you know how to do at
iProspect Ireland or
beyond?
5.

16. Love On Lists
Makes up only 15% of content but is up to
100% more likely to be shared.

17. Create How To’s
People like adding to their knowledge and
investing in themselves.

18. Use “You” and “Your”
Readers like to see themselves in what
they are reading.

19. Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1
Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every Day | How
to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic
Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed
Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every
Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let
This Comic Bring It Back |Nine intriguing internet marketing statistics we've seen this week |
We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll
Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High
School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen
this week | We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone
Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For
You In High School, Let This Comic Bring It Back |
Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1
Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every Day | How
to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic
Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed
Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every
Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let
This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week |
We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll
Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High
School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen
this week | | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage
Embrace Emotional or
Action-Based Headlines
Surprising, emotional or action-based words
(or action verbs if you’re a nerd)
lead to more shares.

20. How to
Write an Intro

21. Essential Elements:
Intro paragraph should be 2-3 sentences that
that tell people exactly what your article is
about.
Clarity is key.
1.

22. Essential Elements:
If by the end of your first paragraph your
reader doesn’t understand what the article is
about, they’ll bounce.
2.

23. Essential Elements:
Bonus points if you start with a creative way
to draw people in.
(Quote, scenario, interesting wording,
controversial statement, etc.).
3.

24. Example from the Blog:

25. How to
Structure the Body

26. Essential Elements:
Break up your body into 3-5 points or
paragraphs.
1.

27. Essential Elements:
Add images as appropriate or
where applicable.
2.

28. Essential Elements:
Be clear and concise.
3.

29. Pro Tip:
Write as if you were talking to a colleague.
New? Complicated?
Explain it as if you were talking to a friend not
4.

30. Example from the Blog:

31. How to Close

32. (and only)
Essential Elements:
Wrap it up,
restate your central idea,
give a solution.
1.

33. Example from the Blog:

35. Eye candy (Images)
Like all candy, a bit is good, too much is not.

36. Write Out an Outline
Fill in the blanks as you go. Write it out to yourself.

37. Procrastination is for Fools
When you get 1 week reminder, think about what you want to write about that day,
collect ideas throughout week.
*Unlike Mr.T, Diana does not pity fools.
*

38. Keep a Folder of Ideas
Fill it with blog posts, articles, things you like whenever inspiration strikes.
*

40. Throat Clearing
“So”, “Well”, “Okay”…

41. Stalling
Taking too long to get to point of post

42. Asking too Many Questions
“What does this mean?” “What do you think?”

43. NSOA
(Not SpellingOut Acronyms)
Not everyone will know the lingo.
Maybe they’re reading to learn about your area of expertise.
Don’t alienate them!

45. Grammar Check
I’m the proud owner of a Grammar Police badge.

46. Insert Images
I am an image-inserting machine. In fact, I’m doing it right now.

47. Headline Writing
All those earlier slides about headlines not working for you?
Don’t worry, I’ve got this.

48. Extreme Cases
Send me an outline and we can work through it together.

49. THANK
YOU
@iProspectIRL
100% of this slide stolen from Brendan