Talk by Mary Joyce at Fletcher School on lessons learned from new media dimension of Obama campaign

1. The Internet and the Obama Campaign a talk by Mary Joyce The Fletcher School of Law & Diplomacy December 1, 2008

5. first, a brief disclaimer : this is not official I do not speak for the transition or the campaign or the incoming administration I speak only for myself presenting public information

6. history

7. What role did the Internet play in this victory? Election night, Grant Park, Chicago

8. Old Media New Media +

9. Earned Media Print TV Blogs

10. Earned Media Paid Media Old Media “ Free” Media New Media

11. Connecting the citizen to the candidate

12. web site is omni-present = barrier to interaction with the candidate is lowered dramatically

13. a virtuous cycle... $ Fundraising

14. ...low cost of ask means smaller donations are sufficient and more people can afford to donate $ $ $ $ $

15. ...but it wasn't all about money asks: phone-banking out-of-state voter reg volunteering

16. ...and what about interaction?

18. The Internet is cool, but don't lose your focus .

19. In the end, it's all about getting into a booth and voting In the end, it's all about getting into a booth and voting you can only win offline