Media Kit for Fashion Brand, PRSVR

1. Persévérer (PRSVR)
“Where A Win Is A Where”
MEDIA KIT
2012
www.prsvr.com

2. About Us
Pesévérer (pur suh vuh day) the
French translation for persevere
or PRSVR (Passion, Resilience,
Sacrifice, Values, Respect) is
largely based upon the premise
of striving to better ones self,
while aspiring to inspire others.
In launching PRSVR, the initial
collection of leather based
luggage and outerwear combines
themes of style, versatility, and
functionality within each piece.
Each piece in the Destination
2012 line utilizes premium
materials such as Nappa
Leather, hand crafted designs,
and in most cases Slaughter Free
Leather which is something the
brand takes great pride in
displaying as often as possible.
Destination 2012 will include several luggage pieces, outerwear, and
travel tops for both men and women. Each member of PRSVR strives
for the best for their supporters and will continue to do so for those who
appreciate the art of luxury.
www.prsvr.com

3.
Contact: Mikeya Summerville
Tel: 312.725.8013
Fax: 484.952.1922
Email: msummerville@itfactoragency.com
Website: www.itfactoragency.com
FOR IMMEDIATE RELEASE:
Persévérer (PRSVR) Launches New Fashion Brand with Destination 2012 Collection
New fashion line of outerwear and luggage launches and unveils website to the world.
Chicago, Illinois – September 13, 2012 – New Chicago-based fashion and lifestyle brand, Persévérer
(PRSVR) is launching worldwide at www.prsvr.com on September 19, 2012. The debut of the Destination
2012 collection consists of hand crafted, outerwear and luggage pieces made of nappa and slaugher free
leather (in most cases).
Persévérer considers itself as an “Elevated Lifestyle” brand that caters to anyone from working professionals
to jetsetters. The entire company and its staff are built on the principles of Passion, Resilience, Sacrifice,
Values and Respect (PRSVR). The unisex line offers every piece in cropped and standard cuts. A protective
dust bag and authenticity/care card comes with each purchase to ensure that consumers are getting a quality
product.
"When we designed the Destination Lineup we wanted to make pieces that would make people not only look
good, but also feel cool. We all have needed an increase in confidence every once and a while, but with the
pieces from PRSVR, you won't have to regret your new purchase. We wanted every piece to have the ability
to be your new favorite, and help find the James Bond in all of us...but only when you have your favorite
new jacket,” said CEO/Designer, Brandon Williamson.
Ostrich Duffel Bag
Each piece is unique and offers functionality and versatility. The Destination 2012 collection includes: the
“Combination Cycle Jacket” that comes in three colors with zip off sleeves to reveal a vest, the “Leatherman
Jacket”, a Pullover with a calf suede body and leather sleeves, the “Turtletop Bomber”, “The Leather
Edition” detailing personalized, logo buttons, Luxury Track Pants and the “Apollo”, Ostrich Duffel and
“Jim” bags. PRSVR will primarily be sold online but select pieces will be available at The Archives retail
store in Fort Lauderdale (1304 East Las Olas Blvd, Fort Lauderdale, Florida 33301). An exclusive, invite-
only launch party will take place in Chicago on October 25, 2012.
To learn more about PRSVR follow on Twitter @PRSVR and on Facebook
(https://www.facebook.com/prsvr).
About PRSVR:
Pesévérer (pur suh vuh day) the French translation for persevere or PRSVR (Passion, Resilience,
Sacrifice, Values, Respect) is largely based upon the premise of striving to better ones self, while
aspiring to inspire others. In launching PRSVR, the initial collection of leather based luggage and
outerwear combines themes of style, versatility, and functionality within each piece. Each member of
PRSVR strives for the best for their supporters and will continue to do so for those who appreciate the
art of luxury.
###
www.prsvr.com

4.
Contact: Mikeya Summerville
Tel: 312.725.8013
Fax: 484.952.1922
Email: msummerville@itfactoragency.com
Website: www.itfactoragency.com
FOR IMMEDIATE RELEASE:
New Florida Retail Store Will Carry Select Pieces from Fashion Brand, PRSVR
Chicago based fashion line will be sold at new clothing store in Ft. Lauderdale, Florida.
Chicago, Illinois – September 12, 2012 – Elevated lifestyle brand, Persévérer (PRSVR) will have select
pieces from their Destination 2012 collection sold at new retail store, The Archives. The store’s grand
opening is on Saturday, September 15, 2012 at 1304 East Las Olas Blvd, Fort Lauderdale, Florida 33301.
PRSVR is a new fashion and lifestyle brand based in Chicago. The company will be officially launching
online September 19, 2012. With a number of pre-sales already made, the brand is already catching the eye
of certain consumers and retailers. “It’s an honor to be a meaningful part of The Archives and their grand
opening. We've been connected to them for quite some time, and it’s great to see them evolve into retail. To
be our flagship account in Florida, it’s a strong possibility you'll see some collaborative efforts from us in the
future. But for now, we want to congratulate The Archives on their grand opening and help introduce their
vision to new clientele,” said Brandon Williamson, founder and designer of PRSVR.
There will only be select pieces of the Destination 2012 line sold at The Archives, but interested consumers
will be able to shop the full collection on the website. PRSVR will be a good fit for the store, being a new
brand and also being uniquely inspired by travel which will make it stand out. Each piece in the Destination
2012 line utilizes premium materials such as Nappa Leather, hand crafted designs, and in most cases
Slaughter Free Leather which is something the brand takes great pride in displaying as often as possible.
The company will be having an official launch party in Chicago on October 25, 2012. To learn more about
PRSVR follow on Twitter @PRSVR and on Facebook (https://www.facebook.com/prsvr).
About PRSVR:
Pesévérer (pur suh vuh day) the French translation for persevere or PRSVR (Passion, Resilience,
Sacrifice, Values, Respect) is largely based upon the premise of striving to better ones self, while
aspiring to inspire others. In launching PRSVR, the initial collection of leather based luggage and
outerwear combines themes of style, versatility, and functionality within each piece. Each member of
PRSVR strives for the best for their supporters and will continue to do so for those who appreciate the
art of luxury.
About The Archives:
The Archives offers newly released, limited edition sneakers, accessories, and clothing for men.
Inspired by minimalist designs found in New York’s SOHO boutiques and a love of fashion and
sneakers, brothers Brad and Blake have teamed up to deliver something special to Fort Lauderdale’s
historic fashion thoroughfare.
###
www.prsvr.com

5. “With our line for the fall season which we coin "Destination",
we chose to create pieces inspired by our travels to date. Fall is
a season filled with inspiration for PRSVR, we feel that the Fall
is the most fashionable season allowing us to implement more
layers to compete with those cool autumn months. In our line
you will find key pieces that add just the right touch to finish
off that sweater/tie combo that you've been dying to break out
of the closet. It's usually the end of August where we are itching
to break out the layers and return the summer apparel to the
back of the closet. In our offices Fall means movement where
many are watching the summer come to a screeching halt we
are just getting started.”
~ Brandon Williamson, CEO/Designer of PRSVR
Bomber Jacket, check! Duffel Bag, check! Passport, check!
Destination awaits...
www.prsvr.com

6. Combination Cycle Jacket
(Charcoal)
The Cycle Jacket is:
Two Looks in one
Full Jacket
Zip Off Sleeves to reveal
Vest
Zip Closure
Button Collar
Nappa Leather
Camouflage Lining
Includes:
Authenticity/Care Card
Protective Dust Bag
$697
www.prsvr.com

7. Leatherman Jacket
The Cycle Jacket is:
Nappa Leather Body
Suede Sleeves
Branded Snap
Enclosures
Slim Fit
Includes:
Authenticity/Care Card
$597
www.prsvr.com

8. The Leather Edition
The Leather Edition Is:
100% Nappa Leather
Made from Slaughterfree
Leather
Lined In Signature Pink
Silk
Equipped with a zip and
button closure on each cuff
Includes:
Personalized Logo Buttons
Protective Dust Bag
Authenticity/Care Card
$397
www.prsvr.com

9. Luxury Track Pants
Luxury Track Pants are:
Made by hand out of
imported nappa leather
Fully Tailored to give a
clean fit (slim or baggy fit is
available at request)
Given Luxury Kee Zippers
at pockets and ankles
Ready for frequent wears,
and frequent flyer miles
Includes:
Authenticity/Care Card
Protective Garment Bag
$397
www.prsvr.com

10. Jim Bag (Black)
The PRSVR Jim Bag is:
Made of Fine Grain
Natural Pebbled Leather
Suede Handles
Signature Pink Lining
A Slaughter free Product
Measured at Width 22in -
Height 12in - Depth 9in
Includes:
Embossed Luggage Tag
Protective Dust Bag
Authenticity/Care Card
$397
www.prsvr.com

11. Contact PRSVR
Brandon
Williamson,
CEO/Designer
Email:
info@prsvr.com
Phone:
855.by.prsvr
Connect:
@PRSVR
Online Store:
www.prsvr.com www.facebook.com/PRSVR
For Media Inquiries Contact:
Mikeya Summerville, Publicist
msummerville@itfactoragency.com
Chicago: 312.725.8013
Los Angeles: 323.364.2761
www.itfactoragency.com