SEO Copywriting Essentials: Titles, Keywords, Descriptions

•Descargar como PPT, PDF•

2 recomendaciones•1,060 vistas

iThinkMedia: Specialist SEO, Content & PPC agency

SEO (search engine optimization) involves optimizing web pages to appear higher in search engine results. This is important because 90% of search users don't look past the first page of results. Proper on-page SEO techniques include optimizing title tags, meta descriptions, and content with relevant keywords targeting both generic and long-tail keywords. SEO copywriting for products requires including keywords in titles and descriptions while avoiding direct copying from competitors.

Tecnología Diseño

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],So what’s covered?

[object Object],[object Object],[object Object],What is SEO? SEO – Definition: Search engine optimisation, the use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors

Why does SEO matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Why is SEO important and what is it’s purpose? Click-Through Rates

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO needs to be done right

So, if SEO is done well – what happens? Title tags and meta descriptions include keywords relevant to the search term (This term is now supported by a strong PPC campaign, increasing relevancy to web searchers)

TITLE TAGS <title> Mothercare - Maternity Clothing, Baby Clothes, Pushchairs, Nursery Furniture, Car Seats, Preschool Toys and Baby Essentials </title> ,[object Object],[object Object],[object Object]

META DESCRIPTIONS < meta name ="Description" content='Welcome to Mothercare, Britain&#8217;s number one specialist retailer for mums to be and parents of young children. Shop online for the best of our nursery, cots, pushchairs, car seats, clothing, toys, gifts and furniture ranges, and check out our pregnancy and parenting advice.' /> ,[object Object],[object Object],[object Object]

KEYWORDS <meta name=" Keyword s" content='Baby equipment, pushchairs, Car seats, Cots, Baby clothes, Baby gifts, Nursery equipment, Pregnancy information, Children's furniture' /> ,[object Object],[object Object],[object Object]

[object Object],[object Object],Why do you target specific keywords?

Which keywords are best to target? ,[object Object],[object Object],[object Object],[object Object]

[object Object],How do you target the right Keywords?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Best Practice for including Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to write optimised Product Titles

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to write optimised Product Descriptions

[object Object],[object Object],[object Object],[object Object],[object Object],DON’T USE THE SAME MANUFACTURERS PRODUCT DESCRIPTIONS USED BY ALL YOUR COMPETITORS! Be unique

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview

www.ithinkmedia.co.uk 01438 870 220 www.facebook.com/iThinkMediaUK www.twitter.com/#!/iThinkMediaUK We’re experts in SEO, so if you need some help why not get in touch:

Más contenido relacionado

La actualidad más candente

On page optimization HarikrishnanTP1

SEO On Page & Activities 2018Kamaldeep Singh SEO

On page seo ppt PRAJNAPARAMITAJENA6

On-Page SEORavi Bhadauria

Seo content writing guideAaron Hall (Aaron Grey)

Accelerate Tectoria SEO PrimerPlusROI Online Marketing

smAlbany 2013 google pay per click 45 nanoLiberteks

Mastering Local SEORebecca Gill

11 on-page seo techniques for better ranking in 2017DSIM

On page seosathya ravi

On page-search-engine-optimizationShamnaBayis

What Really Matters in Technical SEORebecca Gill

T7lu1071

Keyword prominenceHarish S

Aa translationsLDeFrece

Learning SEODaniel Howard

Creating a SEO, Responsive WebsiteDistributor Service Incorporated

Search Engine Optimization by Mehul ThakurPriya Patra

Cyberdude.com Seo on-page white paperCyber Dude

La actualidad más candente (20)

On page optimization

SEO On Page & Activities 2018

On page seo ppt

On-Page SEO

Seo content writing guide

Accelerate Tectoria SEO Primer

smAlbany 2013 google pay per click 45 nano

Mastering Local SEO

11 on-page seo techniques for better ranking in 2017

On page seo

On page-search-engine-optimization

What Really Matters in Technical SEO

Keyword prominence

Aa translations

Learning SEO

Creating a SEO, Responsive Website

Search Engine Optimization by Mehul Thakur

Cyberdude.com Seo on-page white paper

Destacado

iThinkMedia: How To Use Buzz MonitoringiThinkMedia

10 03-2011 daily advanced cae and proficiency idioms, phrasalruilopez

Baby flashcardsJolyon Dodgson

ICT Roles in Media Print IndustryRichardus Indrajit

Machining time and costsendika55

Activity based costing ppt @ mba finaceBabasab Patil

Yole Intel RealSense 3D camera module and STM IR laser 2015 teardown reverse ...Yole Developpement

Delphi Integrated Radar and Camera System (RACam) 2016 teardown reverse costi...Yole Developpement

Bosch Mid Range Radar (MRR) Sensor - teardown reverse costing report publishe...Yole Developpement

Continental ARS4-A 77GHz Radar 2017 teardown reverse costing report published...Yole Developpement

Estimation and costingGanesh Murugan

HTC Vive Virtual Reality Head-Mounted Display - teardown reverse costing repo...Yole Developpement

8 Tips for an Awesome Powerpoint PresentationSlides | Presentation Design Agency

Destacado (13)

iThinkMedia: How To Use Buzz Monitoring

10 03-2011 daily advanced cae and proficiency idioms, phrasal

Baby flashcards

ICT Roles in Media Print Industry

Machining time and costs

Activity based costing ppt @ mba finace

Yole Intel RealSense 3D camera module and STM IR laser 2015 teardown reverse ...

Delphi Integrated Radar and Camera System (RACam) 2016 teardown reverse costi...

Bosch Mid Range Radar (MRR) Sensor - teardown reverse costing report publishe...

Continental ARS4-A 77GHz Radar 2017 teardown reverse costing report published...

Estimation and costing

HTC Vive Virtual Reality Head-Mounted Display - teardown reverse costing repo...

8 Tips for an Awesome Powerpoint Presentation

Similar a SEO Copywriting Essentials: Titles, Keywords, Descriptions

B2B SaaS Marketing - B2B Search Engine Optimization (SEO)Michael Fertman

Seo Trainingkuldeep saini

seokuldeep saini

Seo Trainingkuldeep saini

The importance of SEO in Internet MarketingConversacja

What is search_engine_optimization_(seo)Top Business Services

Enhancehairtransplant internet-marketing-planAshish Trikha

Marketing for WebsitesThom. Poole

Effective Meta Tag Optimisation For Seo Myths, Facts And StrategiesWebmarketingexp

Advanced Site Architecture And Product Feed SEOauexpo Conference

Web Marketing Week3cghb1210

How SEO & Good Content Strategy Impact Online PerformanceLinda Groendyke

If i only_had_a_websiteJess Marlow

The kiss (keep it s imple & smart) method to digital marketing successNuno Fraga Coelho

Intro to search engine optimizationSpeed of Light Enterprises

SEO Demystifiedshimona1

Pptfive seoi-101110112831-phpapp01Boris Loukanov

Search Engine Marketing - Boost your presence. Build your brand.Katie Laird

unit 3 dm.pptxMohammadAsim91

Similar a SEO Copywriting Essentials: Titles, Keywords, Descriptions (20)

B2B SaaS Marketing - B2B Search Engine Optimization (SEO)

Seo Training

seo

Seo Training

The importance of SEO in Internet Marketing

What is search_engine_optimization_(seo)

Enhancehairtransplant internet-marketing-plan

Marketing for Websites

Effective Meta Tag Optimisation For Seo Myths, Facts And Strategies

Advanced Site Architecture And Product Feed SEO

Web Marketing Week3

How SEO & Good Content Strategy Impact Online Performance

If i only_had_a_website

The kiss (keep it s imple & smart) method to digital marketing success

Intro to search engine optimization

SEO Demystified

Pptfive seoi-101110112831-phpapp01

Search Engine Marketing - Boost your presence. Build your brand.

unit 3 dm.pptx

Último

"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays

Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos

Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro

Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm

The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2

My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer

Story boards and shot lists for my a level piececharlottematthew16

Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB

Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed

My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar

What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett

WordPress Websites for Engineers: Elevate Your Brandgvaughan

DevEX - reference for building teams, processes, and platformsSergiu Bodiu

"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays

Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity

Training state-of-the-art general text embeddingZilliz

Vector Databases 101 - An introduction to the world of Vector DatabasesZilliz

Gen AI in Business - Global Trends Report 2024.pdfAddepto

Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi

CloudStudio User manual (basic edition):comworks