The document provides 10 insights for starting a web product company from Sahil Parikh, founder of DeskAway. The insights include starting small and focused, getting early feedback from 100 free accounts, having a slim team that wears multiple hats, having a sleek user interface, charging early to learn why people don't pay, using word-of-mouth online to reduce customer acquisition costs, letting others work for you through an affiliate program, paying attention to important metrics, hiring for roles like blogging and customer support, and showing customer success through testimonials.