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Social Media Marketing Proposal  for  Volvo (U.S.) 2011
VOLVO. FOR LIFE.
SWOT Analysis Strength - Brand reputation for Safety - Have a good presence on online Weakness - Less strong image as a luxury car - High price - Less buyer personas Opportunity - Has great potential to improve in web presence - Buyer personas segmentation Threat - Nation-wide economic recession - Many strong competitors - Threat of U.S. market place
Goals ,[object Object],[object Object],[object Object],[object Object]
Engage!
Volvo For Life. “Redefining Perfection”
Viral Campaign
Budget Allocation
Evaluation  ,[object Object],[object Object],[object Object]
 

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Social Media Marketing Proposal for Volvo (U.S.) 2011