Recently the admissions recruitment world has seen a dramatic shift. Everyday new opportunities pop up that allow students to connect, research and even apply to their top choice colleges and universities. The question then is which touch point(s) really made the difference in the students decision to apply and enroll? Through thousands of student survey responses and focus groups we will attempt to determine how many touch points and communications it takes to generate an enrollment from an inquiry.We will also share which communications have the most impact at various stages in the enrollment process. Don’t take it from us... take from the students you are recruiting!

1. How many licks does it take to get to the
center of a Tootsie Pop?
Connect:
@gilrogers
#IACAC

2. What is Zinch?
• Zinch connects colleges
and universities to best-
fit students
• Over 4MM students have
used Zinch to connect
with schools
• In 2012 to date, Zinch
has helped 40% of all
college bound seniors in
their college search

3. From the Students

4. Why this study?

5. Survey Methodology

6. Our Findings

7. Researching Schools
ADMITTED!
APPLIED
RESEARCH

8. Right Time | Building their consideration set
8

9. Right Time | Building their consideration set

10. Preferred Channel | Resources utilized
10

11. As Recently as Last Week

12. Right Channel | Websites used to gather info

13. Right Channel | Direct Mail

14. Right Channel | Direct Mail
14

15. Right Channel | Direct Mail and Diversity

16. Right Message | Relative Weight

17. Right Message| E-mails that resonate

18. Applied
ADMITTED!
APPLIED
RESEARCH

19. From the Students

20. Preferred Channel | Resources Utilized

21. Right Timing | Outreach that matters

22. Right Message| E-mails that resonate

23. Recommendation | Counselor Outreach
• Guidance Counselor Outreach
Beyond High School Visits
• Newsletters focused on
resources and not “fluff”
• Messaging based around what
gets the greatest response

24. Accepted/Deciding Where to Enroll
ACCEPTED
APPLIED
RESEARCH

25. From the Students

26. Preferred Channel | Resources Utilized

27. Industry Best Practices

28. Tactical Events and Programs

29. Personalized Interaction

30. The Results

31. Key Takeaways

32. Thank you!
Gil Rogers
(c) 860-990-2745
gil@zinch.com