This document summarizes Brittan Bright's presentation at MozCon on building business relationships and soft skills. The presentation emphasized important soft skills for business success like communication skills, empathy, emotional intelligence, self-awareness, and confidence. Bright discussed techniques for improving these skills, including empathy exercises and experimenting with different communication forms. She also shared quotes on effective communication, overcoming fears, and the importance of preparation and confidence.

1. #MozCon
BRITTAN BRIGHT
Building Your Business: Relationship and Other Critical "Soft"
Skills

2. Iacquire.com @iacquire
@
@BrittanBrig
ht

3. Iacquire.com @iacquire
DIRECTOR
OF CLIENT
STRATEGY
@brittanbright

4. Iacquire.com @iacquire
@brittanbrightsuccess
The goal is
@brittanbright

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@brittanbrightchallengi
Success is often
@brittanbright

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Chit chat
N’
bull S#!t

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…
@brittanbrightCommun
The key is to learn how to
@brittanbright

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PEOPL
E...
are unavoidable
@brittanbright
because

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People everywher
e
ARE
They determine
whether
Your work succeeds or

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sd
There are
Man
yHardcor
e
require
d
Tools
For success
In business
@brittanbright

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House...
Hardcore tools can
build a
@brittanbright

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HOME
But it takes a softer touch
to make a
@brittanbright

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@brittanbright
Framework
A more personal set of skills to
transform
@brittanbright

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@brittanbrightwelcomin
Into someplace
warm and
@brittanbright

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COMMUNICATION
SKILLSEMPATHY
EMOTIONAL AND SOCIAL
INTELLIGENCESELF-AWARENESS
CONFIDENCE
@brittanbright

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One of the most
important skills to
have in business is
the ability to translate
complex concepts into
plain English.
-Myra
Drucker
@brittanbright

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To effectively
communicate,
we must realize that
we are all different
in the way we
perceive the world and
use this
understanding as a
guide to our
communication with
-Tony
Robbins
@brittanbright

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Scenario 1:
Delivering bad news
Scenario 3:
Dealing with bullies
Scenario 2:
Asking for money
Scenario 4:
Overcoming internal obstacles
Dealing with bullies Overcoming internal obstacles
Delivering Bad news Asking for money

20. Iacquire.com @iacquire
Scenario 1:
Delivering bad news
Scenario 3:
Dealing with bullies
Scenario 2:
Asking for money
Scenario 4:
Overcoming internal obstacles
Colleagues vendors
Client Your boss

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@brittanbright

23. Iacquire.com @iacquire
Don’t limit
yourself. Many
people limit
themselves to
what they think
they can do.
You can go as
far as your mind
lets you. What
you believe,
remember, you
can achieve.
-Mary kay ash,
Founder of mary kay
cosmetics
@brittanbright

24. Iacquire.com @iacquire
Technique 1:
Empathy.
Using visualization techniques
can help inspire
@brittanbright

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@brittanbright

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@brittanbright

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@brittanbright

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@brittanbright

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@brittanbright

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The most
important
thing in
communi
cation is
hearing
what isn't
said.-Peter
Drucker
@brittanbright

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COMMUNIC
Experiment with different forms
of
@brittanbright

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Electric
communicati
on will never
be a
substitute for
the face of
someone
who with
their soul
encourages
another
person to be
brave and
true.
-charles
dickens
@brittanbright

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Intelligencecomes in many colors, not just

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The
single
biggest
problem
in
communic
ation is
the
illusion
that it has
taken
-George
Bernard Shaw
@brittanbright

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Know @brittanbright

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The greatest thing you fear most
has no power. Your fear of it is what
has power. Facing the truth really
will set you free.
-Oprah
The
greatest
thing you
fear most
has no
power. Your
fear of it is
what has
power.
Facing the
truth really
will set you-
Oprah
@brittanbright

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Confidence
Preparation increases
@brittanbright

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I have never worked a day in my life
without selling. If I believe in
something, I sell it, and I sell it hard.
-Estee Lauder
I have never
worked a
day in my
life without
selling. If I
believe in
something, I
sell it, and I
sell it hard.
-Estee
Lauder
@brittanbright

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@brittanbrightHold the keys
you

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COMMUNICATION
SKILLSEMPATHY
EMOTIONAL AND SOCIAL
INTELLIGENCESELF-AWARENESS
CONFIDENCE
@brittanbright

41. Iacquire.com @iacquire
@brittanbright
touch
Success in
Effective collaboration is
critical for @brittanbright

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Jordan Garner
Devin Jenn Sager
iAcqui
re
Peter
Menchaca
@iAcq
uire
@jennsa@copy
@petermenc
haca
@jordanro
seg
@ipullra
Shout
outs!

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ThankYo
u@brittanbright

44. #MozCon