4. By the end of today, you
MUST understand why we conduct research
for a video production
SHOULD understand what the different
research methods are
COULD evaluated the usefulness of
different research techniques.
6. FMP
Why do we research?
To gather information that
• Grow & enrich our creative ideas
• Identify who our audience is & what they want
• Understand what our competitors are doing
• Helps us to plan our production
23. Working in three’s
Fill in the worksheet
In 15 minutes we will feedback answers to
the class. Make sure it is all filled in.
24. Task 2
Working alone
Write a report or record a podcast
Explaining research methods and
techniques. You should explain all of the
areas on the worksheet you filled in.
25. Task 3
Swap your work with a friend and ask them
to check it. Does it cover all of the content
you need it to cover?