25. permanent beta (∞β)
• Generating Hypothesis
• Ab initio: Relationship (s) between variables
Thursday, 8 August 13
26. permanent beta (∞β)
• Generating Hypothesis
• Ab initio: Relationship (s) between variables
• Value proposition
Thursday, 8 August 13
27. permanent beta (∞β)
• Generating Hypothesis
• Ab initio: Relationship (s) between variables
• Value proposition
• Known drivers and inhibitors (ex. LIFT)
Thursday, 8 August 13
28. permanent beta (∞β)
• Generating Hypothesis
• Ab initio: Relationship (s) between variables
• Value proposition
• Known drivers and inhibitors (ex. LIFT)
• Data driven: Pattern recognition
Thursday, 8 August 13
29. permanent beta (∞β)
• Generating Hypothesis
• Ab initio: Relationship (s) between variables
• Value proposition
• Known drivers and inhibitors (ex. LIFT)
• Data driven: Pattern recognition
• Behavior/Path/Segmentation Patterns
Thursday, 8 August 13
30. permanent beta (∞β)
• Generating Hypothesis
• Ab initio: Relationship (s) between variables
• Value proposition
• Known drivers and inhibitors (ex. LIFT)
• Data driven: Pattern recognition
• Behavior/Path/Segmentation Patterns
• Exploratory (Heatmaps/Clickmaps)
Thursday, 8 August 13
31. permanent beta (∞β)
• Generating Hypothesis
• Ab initio: Relationship (s) between variables
• Value proposition
• Known drivers and inhibitors (ex. LIFT)
• Data driven: Pattern recognition
• Behavior/Path/Segmentation Patterns
• Exploratory (Heatmaps/Clickmaps)
• Weaknesses and opportunities
Thursday, 8 August 13
61. Personalization
• Involves optimization of one or more
• Differential/dynamic pricing/promotion
• Segmentation (Device, Geo, Profile)
• Personalized cart recovery
Thursday, 8 August 13
62. Personalization
• Involves optimization of one or more
• Differential/dynamic pricing/promotion
• Segmentation (Device, Geo, Profile)
• Personalized cart recovery
• On-demand optimization/microtargetting
Thursday, 8 August 13
63. Personalization
• Involves optimization of one or more
• Differential/dynamic pricing/promotion
• Segmentation (Device, Geo, Profile)
• Personalized cart recovery
• On-demand optimization/microtargetting
• Recommendation and reviews
Thursday, 8 August 13