1. 707-758-7611
BRIDGET THORNTON iamthebridget@gmail.com
http://BridgetThornton.Tumblr.com
Digital marketing strategist and customer engagement expert
Linkedin: /BridgetJThornton
10 years online digital strategy experience with a focus on customer engagement using
quantifiable metrics to create effective campaigns that increase ROI and decrease costs.
PROFESSIONAL
PROFILE Strong technology background with passion for new technologies that create more efficient
processes and a deeper understanding of marketing data.
DATA ANALYSIS: Strong understanding of data collection and measurement
CUSTOMER ENGAGEMENT: Blogging, Facebook pages, social media growth/management
EMAIL MARKETING: Design, content, analytics, list growth, sales conversions
MARKETING ONLINE COMMUNITY: Design, recruitment, cultivation, moderation, retention
SKILLS PARTNERSHIPS: Affiliate management, cross- channel marketing, business development
PROJECT MANAGEMENT: Budgets, project scope,deadlines, milestones, virtual collaboration
SEO/SEM: Link building, content optimization, visitor navigation, rank tracking, keyword analysis
STRATEGY: Market research, organizational goals, testing, technologies, product placement
SEOmoz, Hubspot
BuddyPress, podcasting, video editing, webinars
TECHNICAL Aweber, MailChimp, Constant Contact, iContact
SKILLS Google Adwords, Google Analytics, Facebook analytics, Omniture
WordPress (.com/.org), Tumblr, TweetDeck, HootSuite, Flickr, YouTube channels
Advanced HTML/CSS, Adobe CS5, Wireframing: Balsamiq/Mockingbird, Joomla, Shopify
Basecamp, Google Apps, creation of internal Wikis for efficient collaboration across teams
January 2012-July 2012 Director Online Strategy: Tumbleweed Tiny Houses
Increased new traffic 20% to blog/social media with improved navigation and topics
Increased returning traffic 25% to blog/social media with guest bloggers and contests
WORK
Formed strategic marketing partnerships to increase brand recognition and company reputation
HISTORY
Saved $18,000 annually Implementing new shopping cart and improved customer navigation
Increased affiliate sales $3000/month with personalized contests, weekly sales tips
Increased sales conversions $8000/month revising email marketing strategy

2. 2011-2012 Founder/Engagement Marketing: TrackIgnite
Designed and executed self-tracking health and fitness aggregation software
Conducted design, execution of beta testing with 75 health/fitness enthusiasts
Registered 545 users in 90 days in beta version using social media – no paid marketing
Created content aggregation site for fitness trackers published daily.
Sold to co-founder, March 2012
2010-2011 Community Development Manager: Democrasoft
Recruited/trained hundreds of middle and high school educators for online community
Developed best practices training guides for community moderators
Retained community members through email marketing and online webinars
2008-2010 Marketing Manager: Quantum Composers
Created and managed marketing department for scientific instrument company
Increased targeted online traffic by 40% through SEO, Google Adwords
Managed distributor marketing, increased sales 30% through weekly sales tips and contests
Grew email marketing list 30% with strategically placed sign ups
Re-designed trade show collateral booth composition: increased foot traffic 20%
2005-2008 Senior Researcher / Writer: Media Freedom Foundation
Led team of researchers and co-wrote 3 published studies with Executive Director
Developed research methods, lit review for study on healthcare. Published 2008.
Presented published research to several audiences with lead research professor
2001 – 2005 attended college, performed freelance email marketing, online content writing
1998 – 2001 Sales Manager: Xippix.com Enterprise digital photo storage
#1 sales producer in the mid-Atlantic territory with $200,000 in quarterly sales
Prospected government and Fortune 1000 companies
Performed consultative technical sales throughout client life-cycle
1997 – 1998 Sales Manager: PhotoLoft.com First online photo sharing site
#2 sales producer for national online accounts, primarily internet startup companies
Conducted on-site sales demos to C-level executives
Specialized in up-selling new features and products throughout client life-cycle
2008 Sonoma State University: MA Social Economics (1 year)
Graduate Student Intern – Department of Sociology
EDUCATION
U.C. Berkeley / Sonoma State University: BA Historical Sociology 2007
Summa Cum Laude, Phi Theta Kappa, Senior Researcher Project Censored