As copywriters our reputation can rest on our understanding of language. On which turn of phrase will get a response from the reader but at a more basic level, which words are actually right to use.
These slides tackle some of the clangers in copywriting. The most commonly misused and misspelled words that make us do a double take during proofing and run through our rules to make sure we’ve selected the right word.
Check out copywritematters.com for more copywriting content that will improve your writing... including copywriting courses that will help YOU become an in-demand copywriter.