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Course Guide 2015/2016 
Tourism Management Exchange Students  
Study Abroad Office
 
All  courses  listed  in  the  Tourism  Management  Course  Guide  are  eligible  for  only  those 
registered as an exchange student in the Tourism Management Degree Program if they 
have the necessary prerequisites in a certain field to study one of these courses.  
 
Please select from the courses below when submitting your Preliminary Course Selection 
Form.  To be considered a full‐time student at Capilano, you must enroll in at least three 
courses per term. Exchange students typically enroll in three to four courses per term. It is 
important to select alternate courses on your Preliminary Course Selection form as course 
availability is subject to change.  Courses with * have limited spaces for exchange students. 
 
CourseID  CourseName  Credits  PreReq 
Fall 
Term 
Spring 
Term 
TOUR111  Tourism Introduction: Theory and Practice  3     X  X 
TOUR112  Tourism Marketing  3     X  X 
TOUR113  Human Resource Management in Tourism  3    X  X 
TOUR116  Financial Planning in Tourism I  3     X  X 
TOUR120  Adventure and Eco-Tourism  3  X 
TOUR205  Tourism Sales  3    X   
TOUR208  Risk Management for Tourism and Outdoor Recreation  3   X  X  X 
TOUR216  Financial Planning in Tourism II  3  X  X  X 
TOUR221  Conference Services  3  X    X 
TOUR225  SME Entrepreneurship  3  X  X  X 
TOUR233  Cross Cultural Tourism  3   X  X  X 
TOUR250  Tourism Operations I  3  X  X  X 
TOUR251  Hotel Operations I: Food and Beverage  3  X  X   
TOUR252  Hotel Operations I: Rooms Division  3  X    X 
TOUR255  Adventure Leadership  3      X 
REC149  Computer Applications for Outdoor Recreation and Tourism  3     X  X 
REC152  Environmental Stewardship  3     X  X 
TOUR307  Tourism and Climate Change *  3        X 
TOUR312  Tourism Marketing II *  3  X  X   
TOUR321  Organizational Leadership in Tourism  3  X      X 
TOUR326  Advanced Topics in Cross‐Cultural Tourism  3   X     X 
TOUR328  International Destination Marketing  3  X  X    
TOUR342  Environmental Stewardship: Advanced Principles and Applications *  3     X    
TOUR344  International Ecotourism  3     X    
TOUR351  Tourism Consumer Behaviour  3  X  X    
TOUR422  People Management ‐ Human Relations in Tourism *  3     X 
TOUR423  Tourism Planning and Policy *  3        X 
2
TOUR 111 ‐ Tourism Introduction: Theory and 
Practice  
An introduction to the key concepts, language, and 
issues facing the tourism industry. Trends, market 
profiles and demographic factors, key industry 
sectors, tourism geography and key regional products 
in B.C., tourism's role in community development, 
social impacts of tourism, transportation, 
communication, and legal issues in tourism. 
 
TOUR 112 ‐ Tourism Marketing 
The  objectives  of  this  course  are  to  examine  the 
existing  tourism  marketing  system  in  Canada;  to 
develop  the  student's  understanding  of  Canadian 
tourism  marketing  and  the  basics  of  consumer 
marketing;  and  to  enable  the  student  to  relate  to 
current  aspects  of  tourism  business  and  how  they 
affect Canadian tourism marketing. 
 
TOUR  113  –  Human  Resource  Management  in 
Tourism 
Human  resource  issues,  job  analysis,  recruitment, 
interviewing, orientation, training and development, 
performance  management,  legislation,  and  labour‐
management relations. 
 
TOUR 116 ‐ Financial Planning in Tourism I 
Designed  to  provide  future  entrepreneurs  and 
managers  in  the  field  of  tourism  an  introductory 
review  of  the  basic  accounting  and  planning  skills 
required  for  small  business  operations.  This  course 
will also cover basic financial statement analysis for 
the  purpose  of  providing  information  to  meet  the 
needs of investors, owners and management. 
 
TOUR 120 – Adventures in Eco‐Tourism 
Adventure tourism products will be examined; 
economic impact of the industry, selling adventure 
tourism, identifying markets, packaging, legal liability, 
organization and structure of the industry, 
government's role in area and activity management, 
resource management issues, protecting resource 
areas, eco‐tourism issues, land use planning, and 
product opportunities. 
 
TOUR 205 – Tourism Sales 
Building on components of the marketing mix, this 
course explores the development of a personal 
selling philosophy for those active in tourism and 
hospitality. Sales is an essential component of 
successful businesses and students develop skills in 
the selling process including selling techniques, 
communication strategies, human motivation, 
questioning, closing, and verbal and non‐verbal cues. 
 
TOUR 208 Risk Management for Tourism and 
Outdoor Recreation 
Prerequisite: Intro to Tourism 
This course is designed to familiarize students with 
the concepts of risk management and legal liability as 
it applies to the tourism industry. Students will be 
introduced to areas of risk, methods of identifying 
risk, and risk management systems. They will learn 
about important challenges facing tourism 
operations. Students will be familiarized with 
methods of reducing risk. They will also be 
introduced to the rights and liabilities of different 
parties relative to their relationships within the 
tourism industry. 
 
TOUR 216 Financial Planning in Tourism II 
Prerequisite: Intro to Financial Planning 
This course focuses on business planning, control, 
and financial decision making in a tourism 
management environment, and the concepts are 
applicable to both large and small organizations. This 
course builds on concepts learned in Tour 116. 
Students apply financial knowledge to analyze 
current information, project future results, and 
support tourism business decisions. 
 
TOUR 221 Conference Services 
Prerequisite: Intro to Tourism 
This course provides students with an overview of 
the conference market focusing on the expectations 
of meeting planners and the purpose behind why 
people meet.  Following the guidelines of the 
Certified Meeting Planner (CMP) certification 
students will develop knowledge in the planning 
phases of an event, relationship management, site 
management, and meeting/event design. 
 
TOUR 225 ‐ Small and Medium Enterprise 
Entrepreneurship in Tourism 
Prerequisite: Accounting Principles 
This course familiarizes students with developing, 
owning and operating their own businesses in 
tourism and outdoor recreation. Students will be 
introduced to entrepreneurship concepts, principles 
and processes as they apply specifically to the 
tourism industry. Students will gain an understanding 
of the business planning process by generating 
innovative ideas for small to medium sized tourism 
enterprises, evaluating those ideas, preparing formal 
business plans, and pitching their plans to the class. 
3
 
TOUR 233 Cross Cultural Tourism  
Prerequisite: Intro to Tourism 
An overview of cross‐cultural issues in tourism. The 
nature of prejudice and racism is examined as are 
effective communication skills and behaviours in 
selected cultures: gender relationships, business and 
social customs, body language, negotiation skills and 
others. In addition to acquiring practical knowledge 
about culture in general, participants research and 
present information on a variety of specific cultures, 
with the link between cultural knowledge/skills and 
the success of Tourism or Outdoor Recreation 
activities being stressed. 
 
TOUR 250 Tourism Operations I 
Prerequisite: Intro to Tourism 
This  course  introduces  students  to  the  decisions 
tourism firms need to make in order to run efficient, 
competitive,  lean  and  profitable  operations.  In 
general, this course presents the fundamental issues 
in  operations  supply  and  chain  management.  This 
course  focuses  on  examples  that  deal  with  specific 
tourism industry settings and issues. 
 
TOUR 251 Hotel Operations I: Food and Beverage 
Prerequisite: Intro to Tourism 
This  course  provides  students  with  a  broad 
understanding of the Food and Beverage division in 
hotel and resort environments with exposure to both 
front and back of house areas. Students will focus on 
the  decisions  required  in  order  to  run  efficient, 
competitive, lean and profitable operations. 
 
TOUR 252 Hotel Operations I: Rooms Division 
Prerequisite: Intro to Tourism 
Known  as  the  heartbeat  of  a  hotel  and  resort,  this 
course  provides  students  with  a  360‐degree  view 
looking  at  the  decisions  required  in  order  to  run 
efficient, competitive, lean and profitable operations. 
Understanding  of  both  front  of  house  (concierge, 
front  desk  and  guest  services)  and  back  of  house 
(housekeeping, sales and marketing) and the integral 
link between them is examined 
 
TOUR 255 Adventure Leadership 
This course focuses on leadership principles including 
theory  and  technique  within  a  recreation 
environment.    Students  will  reflect  on  their 
leadership  style  and  discover  their  strengths  within 
various recreation avenues. 
 
REC 149 Computer Applications for Outdoor 
Recreation and Tourism  
This  course  provides  the  student  with  hands‐on 
experience in using computer technology to manage 
text  documents,  electronic  presentations  and 
spreadsheets.   
 
REC 152 Environmental Stewardship I  
An examination of the role of the outdoor recreation 
professional  in  environmental  stewardship.  Topics 
include:  conservation  issues,  environmental  ethics, 
policy and planning and sustainability.   
 
TOUR 307 Tourism and Climate Change  
In  this  course,  students  will  explore  the  climate 
change challenge facing the global tourism industry. 
They  will  examine  key  trends  and  issues  impacting 
the  industry;  discuss  technological  and  policy 
solutions for addressing this challenge; and evaluate 
some initiatives undertaken by industry to be in front 
of this crucial issue. Students will also learn to be an 
agent  for  change  in  meeting  the  climate  change 
challenge. 
 
TOUR 312 Tourism Marketing II  
Prerequisite: Marketing Principles 
This course gives the students the opportunity to 
participate in the major activities of Integrated 
Marketing Communications (IMC) and to develop the 
knowledge and skills necessary to create and execute 
marketing communications campaigns in the Tourism 
and Hospitality industry. Students will gain 
experience with IMC strategies and tactics for 
building brand equity using advertising, publicity, 
personal selling, consumer and trade promotion, 
online and social network marketing, and 
relationship marketing. 
 
TOUR 321 Organizational Leadership in Tourism  
Prerequisite: Organizational Behaviour in Tourism 
Advanced skills in organizational leadership, including 
leadership approaches, motivation, understanding of 
organizational culture, and management of working 
relationships. 
 
TOUR 326 Advanced Topics in Cross‐Cultural 
Tourism  
Prerequisite: Cross Cultural Tourism 
Ability  to  apply  cross‐cultural  communications  skills 
and  knowledge,  including  conflict  resolution  and 
negotiation  skills,  with  employees,  clients  and 
customers  from  different  cultures.  Ability  to  apply 
4
leadership and negotiation skills to community issues 
in tourism. 
 
TOUR 328 International Destination Marketing  
Prerequisite: Marketing Principles 
Students will develop the capability to manage 
tourism operations in an international context ‐‐ 
economic, political, legal, cultural, and financial 
environments.  
 
TOUR 342 Environmental Stewardship: Advanced 
Principles and Applications  
Students will review principled negotiation, the 
ethics of environmental stewardship, the 
environmental legislative regime and provincial 
resource policy, geographical information system 
applications, negotiations of land use agreements, 
co‐management approaches, and sustainability 
issues using case studies. 
 
TOUR 344 International Ecotourism  
This comparative approach to eco‐tourism in 
different countries will highlight issues of 
sustainability, planning, socio‐cultural issues, and 
economic demand. 
 
TOUR 351 Tourism Consumer Behaviour  
Prerequisite: Marketing Principles 
This  course  examines  and  evaluates  consumer 
behaviour in the tourism industry. Students will learn 
key  theoretical  perspectives  and  will  analyse  the 
relationship  between  tourist  motivation  and 
particular  tourism  products.  They  will  be  able  to 
explain  the  reasons  for  variations  between  market 
sectors,  and  will  become  conversant  with  recent 
developments  in  tourist  psychology  and  tourism 
consumer behaviour research. 
 
TOUR 422 People Management ‐ Human Relations 
in Tourism  
Advanced human resource management skills and 
professional knowledge for application to the 
tourism workforce including the best practices of 
recruitment and selection, motivating and managing 
performance, compensation and benefits, and 
employee and labour relations techniques which 
align with the business strategy of the tourism 
operation 
 
TOUR 423 Tourism Planning and Policy  
Use and apply planning and policy knowledge specific 
to tourism, including planning and policy negotiation 
skills, advanced policy and planning writing skills, and 
organization and leadership of planning initiatives. 
 
 

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Capilano university course guide tourism exchange students

  • 1.   Course Guide 2015/2016  Tourism Management Exchange Students   Study Abroad Office   All  courses  listed  in  the  Tourism  Management  Course  Guide  are  eligible  for  only  those  registered as an exchange student in the Tourism Management Degree Program if they  have the necessary prerequisites in a certain field to study one of these courses.     Please select from the courses below when submitting your Preliminary Course Selection  Form.  To be considered a full‐time student at Capilano, you must enroll in at least three  courses per term. Exchange students typically enroll in three to four courses per term. It is  important to select alternate courses on your Preliminary Course Selection form as course  availability is subject to change.  Courses with * have limited spaces for exchange students.    CourseID  CourseName  Credits  PreReq  Fall  Term  Spring  Term  TOUR111  Tourism Introduction: Theory and Practice  3     X  X  TOUR112  Tourism Marketing  3     X  X  TOUR113  Human Resource Management in Tourism  3    X  X  TOUR116  Financial Planning in Tourism I  3     X  X  TOUR120  Adventure and Eco-Tourism  3  X  TOUR205  Tourism Sales  3    X    TOUR208  Risk Management for Tourism and Outdoor Recreation  3   X  X  X  TOUR216  Financial Planning in Tourism II  3  X  X  X  TOUR221  Conference Services  3  X    X  TOUR225  SME Entrepreneurship  3  X  X  X  TOUR233  Cross Cultural Tourism  3   X  X  X  TOUR250  Tourism Operations I  3  X  X  X  TOUR251  Hotel Operations I: Food and Beverage  3  X  X    TOUR252  Hotel Operations I: Rooms Division  3  X    X  TOUR255  Adventure Leadership  3      X  REC149  Computer Applications for Outdoor Recreation and Tourism  3     X  X  REC152  Environmental Stewardship  3     X  X  TOUR307  Tourism and Climate Change *  3        X  TOUR312  Tourism Marketing II *  3  X  X    TOUR321  Organizational Leadership in Tourism  3  X      X  TOUR326  Advanced Topics in Cross‐Cultural Tourism  3   X     X  TOUR328  International Destination Marketing  3  X  X     TOUR342  Environmental Stewardship: Advanced Principles and Applications *  3     X     TOUR344  International Ecotourism  3     X     TOUR351  Tourism Consumer Behaviour  3  X  X     TOUR422  People Management ‐ Human Relations in Tourism *  3     X  TOUR423  Tourism Planning and Policy *  3        X 
  • 2. 2 TOUR 111 ‐ Tourism Introduction: Theory and  Practice   An introduction to the key concepts, language, and  issues facing the tourism industry. Trends, market  profiles and demographic factors, key industry  sectors, tourism geography and key regional products  in B.C., tourism's role in community development,  social impacts of tourism, transportation,  communication, and legal issues in tourism.    TOUR 112 ‐ Tourism Marketing  The  objectives  of  this  course  are  to  examine  the  existing  tourism  marketing  system  in  Canada;  to  develop  the  student's  understanding  of  Canadian  tourism  marketing  and  the  basics  of  consumer  marketing;  and  to  enable  the  student  to  relate  to  current  aspects  of  tourism  business  and  how  they  affect Canadian tourism marketing.    TOUR  113  –  Human  Resource  Management  in  Tourism  Human  resource  issues,  job  analysis,  recruitment,  interviewing, orientation, training and development,  performance  management,  legislation,  and  labour‐ management relations.    TOUR 116 ‐ Financial Planning in Tourism I  Designed  to  provide  future  entrepreneurs  and  managers  in  the  field  of  tourism  an  introductory  review  of  the  basic  accounting  and  planning  skills  required  for  small  business  operations.  This  course  will also cover basic financial statement analysis for  the  purpose  of  providing  information  to  meet  the  needs of investors, owners and management.    TOUR 120 – Adventures in Eco‐Tourism  Adventure tourism products will be examined;  economic impact of the industry, selling adventure  tourism, identifying markets, packaging, legal liability,  organization and structure of the industry,  government's role in area and activity management,  resource management issues, protecting resource  areas, eco‐tourism issues, land use planning, and  product opportunities.    TOUR 205 – Tourism Sales  Building on components of the marketing mix, this  course explores the development of a personal  selling philosophy for those active in tourism and  hospitality. Sales is an essential component of  successful businesses and students develop skills in  the selling process including selling techniques,  communication strategies, human motivation,  questioning, closing, and verbal and non‐verbal cues.    TOUR 208 Risk Management for Tourism and  Outdoor Recreation  Prerequisite: Intro to Tourism  This course is designed to familiarize students with  the concepts of risk management and legal liability as  it applies to the tourism industry. Students will be  introduced to areas of risk, methods of identifying  risk, and risk management systems. They will learn  about important challenges facing tourism  operations. Students will be familiarized with  methods of reducing risk. They will also be  introduced to the rights and liabilities of different  parties relative to their relationships within the  tourism industry.    TOUR 216 Financial Planning in Tourism II  Prerequisite: Intro to Financial Planning  This course focuses on business planning, control,  and financial decision making in a tourism  management environment, and the concepts are  applicable to both large and small organizations. This  course builds on concepts learned in Tour 116.  Students apply financial knowledge to analyze  current information, project future results, and  support tourism business decisions.    TOUR 221 Conference Services  Prerequisite: Intro to Tourism  This course provides students with an overview of  the conference market focusing on the expectations  of meeting planners and the purpose behind why  people meet.  Following the guidelines of the  Certified Meeting Planner (CMP) certification  students will develop knowledge in the planning  phases of an event, relationship management, site  management, and meeting/event design.    TOUR 225 ‐ Small and Medium Enterprise  Entrepreneurship in Tourism  Prerequisite: Accounting Principles  This course familiarizes students with developing,  owning and operating their own businesses in  tourism and outdoor recreation. Students will be  introduced to entrepreneurship concepts, principles  and processes as they apply specifically to the  tourism industry. Students will gain an understanding  of the business planning process by generating  innovative ideas for small to medium sized tourism  enterprises, evaluating those ideas, preparing formal  business plans, and pitching their plans to the class. 
  • 3. 3   TOUR 233 Cross Cultural Tourism   Prerequisite: Intro to Tourism  An overview of cross‐cultural issues in tourism. The  nature of prejudice and racism is examined as are  effective communication skills and behaviours in  selected cultures: gender relationships, business and  social customs, body language, negotiation skills and  others. In addition to acquiring practical knowledge  about culture in general, participants research and  present information on a variety of specific cultures,  with the link between cultural knowledge/skills and  the success of Tourism or Outdoor Recreation  activities being stressed.    TOUR 250 Tourism Operations I  Prerequisite: Intro to Tourism  This  course  introduces  students  to  the  decisions  tourism firms need to make in order to run efficient,  competitive,  lean  and  profitable  operations.  In  general, this course presents the fundamental issues  in  operations  supply  and  chain  management.  This  course  focuses  on  examples  that  deal  with  specific  tourism industry settings and issues.    TOUR 251 Hotel Operations I: Food and Beverage  Prerequisite: Intro to Tourism  This  course  provides  students  with  a  broad  understanding of the Food and Beverage division in  hotel and resort environments with exposure to both  front and back of house areas. Students will focus on  the  decisions  required  in  order  to  run  efficient,  competitive, lean and profitable operations.    TOUR 252 Hotel Operations I: Rooms Division  Prerequisite: Intro to Tourism  Known  as  the  heartbeat  of  a  hotel  and  resort,  this  course  provides  students  with  a  360‐degree  view  looking  at  the  decisions  required  in  order  to  run  efficient, competitive, lean and profitable operations.  Understanding  of  both  front  of  house  (concierge,  front  desk  and  guest  services)  and  back  of  house  (housekeeping, sales and marketing) and the integral  link between them is examined    TOUR 255 Adventure Leadership  This course focuses on leadership principles including  theory  and  technique  within  a  recreation  environment.    Students  will  reflect  on  their  leadership  style  and  discover  their  strengths  within  various recreation avenues.    REC 149 Computer Applications for Outdoor  Recreation and Tourism   This  course  provides  the  student  with  hands‐on  experience in using computer technology to manage  text  documents,  electronic  presentations  and  spreadsheets.      REC 152 Environmental Stewardship I   An examination of the role of the outdoor recreation  professional  in  environmental  stewardship.  Topics  include:  conservation  issues,  environmental  ethics,  policy and planning and sustainability.      TOUR 307 Tourism and Climate Change   In  this  course,  students  will  explore  the  climate  change challenge facing the global tourism industry.  They  will  examine  key  trends  and  issues  impacting  the  industry;  discuss  technological  and  policy  solutions for addressing this challenge; and evaluate  some initiatives undertaken by industry to be in front  of this crucial issue. Students will also learn to be an  agent  for  change  in  meeting  the  climate  change  challenge.    TOUR 312 Tourism Marketing II   Prerequisite: Marketing Principles  This course gives the students the opportunity to  participate in the major activities of Integrated  Marketing Communications (IMC) and to develop the  knowledge and skills necessary to create and execute  marketing communications campaigns in the Tourism  and Hospitality industry. Students will gain  experience with IMC strategies and tactics for  building brand equity using advertising, publicity,  personal selling, consumer and trade promotion,  online and social network marketing, and  relationship marketing.    TOUR 321 Organizational Leadership in Tourism   Prerequisite: Organizational Behaviour in Tourism  Advanced skills in organizational leadership, including  leadership approaches, motivation, understanding of  organizational culture, and management of working  relationships.    TOUR 326 Advanced Topics in Cross‐Cultural  Tourism   Prerequisite: Cross Cultural Tourism  Ability  to  apply  cross‐cultural  communications  skills  and  knowledge,  including  conflict  resolution  and  negotiation  skills,  with  employees,  clients  and  customers  from  different  cultures.  Ability  to  apply 
  • 4. 4 leadership and negotiation skills to community issues  in tourism.    TOUR 328 International Destination Marketing   Prerequisite: Marketing Principles  Students will develop the capability to manage  tourism operations in an international context ‐‐  economic, political, legal, cultural, and financial  environments.     TOUR 342 Environmental Stewardship: Advanced  Principles and Applications   Students will review principled negotiation, the  ethics of environmental stewardship, the  environmental legislative regime and provincial  resource policy, geographical information system  applications, negotiations of land use agreements,  co‐management approaches, and sustainability  issues using case studies.    TOUR 344 International Ecotourism   This comparative approach to eco‐tourism in  different countries will highlight issues of  sustainability, planning, socio‐cultural issues, and  economic demand.    TOUR 351 Tourism Consumer Behaviour   Prerequisite: Marketing Principles  This  course  examines  and  evaluates  consumer  behaviour in the tourism industry. Students will learn  key  theoretical  perspectives  and  will  analyse  the  relationship  between  tourist  motivation  and  particular  tourism  products.  They  will  be  able  to  explain  the  reasons  for  variations  between  market  sectors,  and  will  become  conversant  with  recent  developments  in  tourist  psychology  and  tourism  consumer behaviour research.    TOUR 422 People Management ‐ Human Relations  in Tourism   Advanced human resource management skills and  professional knowledge for application to the  tourism workforce including the best practices of  recruitment and selection, motivating and managing  performance, compensation and benefits, and  employee and labour relations techniques which  align with the business strategy of the tourism  operation    TOUR 423 Tourism Planning and Policy   Use and apply planning and policy knowledge specific  to tourism, including planning and policy negotiation  skills, advanced policy and planning writing skills, and  organization and leadership of planning initiatives.